First TAYA video...feedback?
Author, Speaker, CEO, Crotchety Old Geek
- While the audio quality was good, there was something about mic placement that didn't seem quite right. Maybe distance to the mic is too much? I was listening on headphones, and that sometimes makes a difference.
- It might help to add some text on screen that tells us what an MSP is.
- If you add text, keep building on that to make and reinforce your main points.
- Others have mentioned it, but consider a teleprompter such as https://www.amazon.com/Teleprompters-Smartphones-Splitter-Aluminum-Adjustment/dp/B08DKG2ZFG/
You also have one heck of an on-camera personality! Really enjoyed it.
1. add chapters/segments to break up the video and better optimize it for youtube search.
2. the background feels ... off.. you're so upbeat and personable... to me, it just doesn't match the vibe of your videos.
3. if you can, add a few animations/graphics/popups. it'll mark key points for viewers and add a little polish.
Video for you, Tina 😊Resources Mentioned (Written Content): Blog About Tool IM+ Course: Blog Optimization for SEO Resources Mentioned (Video Content): IM+ Course: The Selling 7 Film School for Marketers > The Video 6 IM+ Course: Vidyard 101 IM+ Course: How to Set Up & Optimize Your YouTube Channel
Thank you all for your comments and suggestions. I have tried to implement them as I understood them. I have attached a link to the revised version. Any additional feedback or critiques would be greatly appreciated. What is my Interest Rate.edited.docx
That is so amazing! Let us know how it goes. Looking forward to hear about it!!
Hey Evelyn Gascoyne! I will make some assumptions here - tell me if I'm off base with any of them. When you say content lead time, you're referring to how long it takes an article to be written (from ideation to hitting the publish button).2. When you say backlog, you're referring to a bank of publish-ready articles that are scheduled to be published in the future (from here on out I'll refer to this as a 'publishable article backlog')With those assumptions ^ in mind, here are some thoughts.First, make sure your article content calendar is planned out for at least 90 days in the future. That visibility into what you're working on is critical to building a backlog and helping you plan for articles. I'd recommend having a 2-3 week, or 6-9 articles, publishable article backlog. This shouldn't be viewed as a saving account to dip into when content gets low. Instead, follow the FIFO method so the first article to go into the backlog will get scheduled to be published first. As a second article goes into the backlog, it will have the place of the next scheduled article.Every week you should have time allocated to 3 tasks (for 3 articles). Follow the rule of 3-3-3 every week Publish 3 articles from the backlog Edit and finish 3 articles and add them to your backlog Start researching and drafting 3 new articles In general, you should follow this process to create an article. As a writer, you'll be playing an active role in the research and planning phase, the SME interview phase, the first draft phase, the revisions phase, and the publishing phase. Others in your organization will play an active role in the review and final approval stages. Following this process means it'll take around 8-10 business days to go from ideation to publishing an article. That doesn't mean it'll wholly consume 8 hours per day for 8-10 business days, but the big picture that's how many days you can expect the process to take. Below is an idea of how long each part of the content creation process should take by the number of hours. Researching & Planning - 2 hours SME Interviews - 2 hours Initial Draft - 2-4 hours Internal Review - 1 hour IMPACT Review (if working with IMPACT) - 1 hour Revisions - 1 hour Final Approval - 1 hour Publishing - 1 hour Now, if you're trying to implement this and you can't break through you have a couple of options to build a backlog.Pause for 2-3 weeks on publishing to build your backlog.2. Scale back on publishing. Take 1-2 (of your 3 published articles per week) to put in your backlog.3. Use others in your organization to write content while you're focused on 3 articles per week and use the surplus to build a backlog.
They do, thank you! The Berry Insurance site is also very helpful!
Sounds like a plan Dave Wieser ! Looking forward to hearing back :) Also, want to tag in Renee Hernandez who helped build some pretty awesome stuff with our quiz functionality in IMPACT+.
- LOVE LOVE LOVE the personality and how comfortable you seem on camera. You're energized, close to the camera, and using the space you have through gestures! (Have you been watching Zach Basner ?) 😉
- You ANSWERED THE QUESTION! This may sound silly, but you actually addressed what an MSP is, whereas some people beat around the bush with vague answers.
- I'd love to have been introduced to who you are just a bit more. Something like a lower third that says "Bob Coppedge, CEO, Simplex- IT". That way you establish some expertise and people know they can trust you!
- It would have been great to know what you were going to cover in this video in the introduction. Something like "In this video, we're going to cover what an MSP is and help you understand if it's the right choice for you!"
- Adding a next step for someone, either through a link that pops out (you can do this on YouTube using pinned resources or something like that... Alex Winter or Devon McCarty , what are these called again, with the icon in the top right?)
How about you Rolando Vega Chris Wager Gordon B. Coyle Tom Fruehsamer ? Whatcha think??