Fantastic article on weak language in sales communication, and how to fix it

Posted January 14, 2022 in
Sales Sales

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

Chris Marr and  John Becker got together to create this AMAZING piece on the impact of weak language in sales communication. 

It introduces one of the most impactful tools I've seen for sales professionals, the Weak Sales Words Bingo Card, as well as numerous strategies and approaches for improving your sales language.  

It covers the four core elements of good communication, including:
  • Why we often default to apology.
  • Establishing (and redefining) the "alpha" role in a conversation.
  • Training yourself to be more direct.
  • Taking the first step toward eliminating weak language from your communication
Highly, highly recommend sharing this out with your team and giving it a read yourself. It will change your communication effectiveness starting today. 

I know I'm taking a ton of notes already from it, what are you taking away?
1 1 2
1 Comment
User Profile

Log in to leave a comment or

Connor DeLaney
Will Hooper   Glenn Pooley   Terry Woodcock  this is the article I mentioned on our call today, I'll send in the recap as well.

More from this community