Ever have a competitor push back on a 'versus' post?

Posted April 13, 2021 in
Content Managers Content Managers
Last week we published a versus article and the competitor we included sent a formal letter to our company's founder/president requesting we either remove the post or make their "requested corrections."

While we had one factually incorrect item within the piece, the bulk of their asks were clearly to have us use their wording instead of our own. 

I'm very confident in how we'll respond and address it, and leadership fully backs up what we're doing (very thankful for this)!

Interested to hear if this has happened to anyone else...?
4 4
3 Comments
User Profile

Log in to leave a comment or

Tom Laird
Similar thing happened to us about 11 years ago.  Did a magazine ad and didn't even call out a competitor by name, just a checklist on what to look for when purchasing a new piece of equipment and it was 100% factual.  A competitor sent us a "Cease & Desist" letter threatening legal action if we didn't stop running the ad as they felt we were calling them out even though no names or specific products were mentioned.  We basically ignored their request and continued with the ad for a few more months with good results.  No legal action was ever taken against us as it was just a "hollow" threat from a desperate competitor.
Jolie Higazi
Keep us posted with updates!
Connor DeLaney
I know Kendra Ellis shared a similar story in this post a couple months back and there was a great conversation in the thread. Highly recommend you check that out!

At the end of the day, similar to Tom Laird , people can be a lot of talk when they're unhappy, but if everything else holds true, they'll have to step up their game! 

More from this community