Duplicate content

Posted May 19, 2022 in
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I have a 5,000 plus word blog post called The VA Home Loan Ultimate Guide.

I'd like to create more ultimate guides with the other types of mortgages (FHA, USDA, conventional).

The problem is only the middle part of the blog where I talk about the credit score, debt, income, property condition is different based on the mortgage.

The beginning and end of the buying process doesn't change because of the mortgage.

Would I be okay do ultimate guides on each mortgage type and keep the beginning and end, but only change the middle section? Basically duplicating the a portion of the blog.

If not, what be the best approach to doing ultimate guides for each mortgage? Should I have separate sections for each type of mortgage? Or should I just stick to only one since veterans are my niche?

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Allison Riggs
Shanequa Jones - agreed with Kimberly on always freshening up your content if they are different pieces. Also, you will have different pain points and potential audiences for each of these loans. How can you leverage those different audiences to create tailored and specific content around each loan? What are the pain points for this type of loan, and who is the typical best fit for this type of loan? 
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