Don't get a lot of blog post views? Don't worry, views are not revenue!
It took us 5 years to kick off the bonfire of revenue we are currently bringing in with a "spark" that was one blog post that started bringing real money around the three-year mark.
But, one of the most interesting things I have noticed about the posts that make us the biggest money is that the blogs we have created that generate big revenue, have some of the lowest clicks/views.
The majority of our most popular and most-read content is not the content that drives major deals.
Furthermore, the blog posts that are bringing in the big bucks, are very specific and usually ultra-focused on specialized products or services that only a handful of people may be looking for.
But, that is OK! Because clicks/views are not revenue! Don't shy away from producing content that is hyper-focused on a small but important aspect/niche of your customer's business.
Mix that content in with broader topics for both assignment selling and because, while you may only get 10 clicks in a year on that content, a future client may need that exact piece of content in order to convert!
Just thought I'd share this as I found it to be an interesting byproduct of the TAYA process.
Hey Tina! I just spoke with Briana Meisel , one of our content/video coaches at IMPACT. She'll be commenting on this in a bit, so keep your eyes 👀 peeled for some good stuff coming your way 🔥
Thank you all for your comments and suggestions. I have tried to implement them as I understood them. I have attached a link to the revised version. Any additional feedback or critiques would be greatly appreciated. What is my Interest Rate.edited.docx
That is so amazing! Let us know how it goes. Looking forward to hear about it!!
Hey Evelyn Gascoyne! I will make some assumptions here - tell me if I'm off base with any of them. When you say content lead time, you're referring to how long it takes an article to be written (from ideation to hitting the publish button).2. When you say backlog, you're referring to a bank of publish-ready articles that are scheduled to be published in the future (from here on out I'll refer to this as a 'publishable article backlog')With those assumptions ^ in mind, here are some thoughts.First, make sure your article content calendar is planned out for at least 90 days in the future. That visibility into what you're working on is critical to building a backlog and helping you plan for articles. I'd recommend having a 2-3 week, or 6-9 articles, publishable article backlog. This shouldn't be viewed as a saving account to dip into when content gets low. Instead, follow the FIFO method so the first article to go into the backlog will get scheduled to be published first. As a second article goes into the backlog, it will have the place of the next scheduled article.Every week you should have time allocated to 3 tasks (for 3 articles). Follow the rule of 3-3-3 every week Publish 3 articles from the backlog Edit and finish 3 articles and add them to your backlog Start researching and drafting 3 new articles In general, you should follow this process to create an article. As a writer, you'll be playing an active role in the research and planning phase, the SME interview phase, the first draft phase, the revisions phase, and the publishing phase. Others in your organization will play an active role in the review and final approval stages. Following this process means it'll take around 8-10 business days to go from ideation to publishing an article. That doesn't mean it'll wholly consume 8 hours per day for 8-10 business days, but the big picture that's how many days you can expect the process to take. Below is an idea of how long each part of the content creation process should take by the number of hours. Researching & Planning - 2 hours SME Interviews - 2 hours Initial Draft - 2-4 hours Internal Review - 1 hour IMPACT Review (if working with IMPACT) - 1 hour Revisions - 1 hour Final Approval - 1 hour Publishing - 1 hour Now, if you're trying to implement this and you can't break through you have a couple of options to build a backlog.Pause for 2-3 weeks on publishing to build your backlog.2. Scale back on publishing. Take 1-2 (of your 3 published articles per week) to put in your backlog.3. Use others in your organization to write content while you're focused on 3 articles per week and use the surplus to build a backlog.
They do, thank you! The Berry Insurance site is also very helpful!
Sounds like a plan Dave Wieser ! Looking forward to hearing back :) Also, want to tag in Renee Hernandez who helped build some pretty awesome stuff with our quiz functionality in IMPACT+.