Don't get a lot of blog post views? Don't worry, views are not revenue!
It took us 5 years to kick off the bonfire of revenue we are currently bringing in with a "spark" that was one blog post that started bringing real money around the three-year mark.
But, one of the most interesting things I have noticed about the posts that make us the biggest money is that the blogs we have created that generate big revenue, have some of the lowest clicks/views.
The majority of our most popular and most-read content is not the content that drives major deals.
Furthermore, the blog posts that are bringing in the big bucks, are very specific and usually ultra-focused on specialized products or services that only a handful of people may be looking for.
But, that is OK! Because clicks/views are not revenue! Don't shy away from producing content that is hyper-focused on a small but important aspect/niche of your customer's business.
Mix that content in with broader topics for both assignment selling and because, while you may only get 10 clicks in a year on that content, a future client may need that exact piece of content in order to convert!
Just thought I'd share this as I found it to be an interesting byproduct of the TAYA process.
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