Do we really need to use 1:1 personalized sales videos?
No, you do not.
There, I said it. And if you’re reading this, you have probably asked yourself the same question at some point.
Many people would argue that it is much easier to send a text, Slack or email message without video. So, let me try and build an argument against 1:1 personalized sales videos. Let me know how I did in the comments.
Nobody else is doing it
“It’s just not the done thing in my industry,” I heard somebody say the other day. How many of your competitors are using 1:1 sales videos?
If we do what everybody else is doing, we will be on par with industry standards. Most people are satisfied with being on par with everyone else.
It requires more effort
There’s a learning curve
Two minutes later
More from this community
A quick test (you'll get at least 70%)Are you acquainted with They Ask You Answer? I know you are! We can do a little test to prove this:I could put the number 70% up on the screen and ask you what that number means. You’ll tell me “That’s an easy one Jonathan, you’ll find it in Chapter 2 of Marcus Sheridan’s book.” Well done! Exactly! It’s where he writes: Today, on average, 70 percent of the buying decision is made before a prospect talks to the company. Is it 70% or is it 80%? I was watching Marcus speak at an event in the UK just this week. I’m pretty sure the number he had up on his screen was 80%. He did warn us that number isn’t going to dial back. Yes, it’s the rising tide. The audience didn’t even contest it. It’s a frightening fact, isn’t it? It tells us that the role of the traditional salesperson is diminishing. People are self-educating and making their minds up on their own. They weren't loving it I could feel that the audience didn’t like that number. But seconds later there was applause and laughter. The laugh was on them. (Well, us actually.) We did this. The fact is, when we’re talking about consumers, we’re talking about ourselves. And realising there was no escaping that truth is the very thing that had a room full of business people laughing out loud (LOL). So, this makes you extraordinary So, here we are. We’ve all decided to embrace the TAYA journey - and we work hard, hard, every day to lead the rest of the business through this process. It takes courage and an extraordinary amount of self-awareness to embrace it. Why do I say you're extraordinary? We recognize that things are changing. Most people struggle with that. We see it in ourselves, and we accept it for what it is. Too many others look the other way. We realise that it is our responsibility to do something about it. Most people don’t like to take responsibility. And, because we’re not like most people, we will stand head and shoulders above the competition. We just need some time, determination and to get stuck into our TAYA journey priorities. Keep making those 1:1 videos. Embrace assignment selling. Just between the two of us: If you’ve read this far, I’ll give an alternative heading to this article. I want you to imagine you’re saying this to your competitors, but don’t ever let them hear you saying it: This is us. We are doing it. We are the rising tide that you cannot resist.
I know this is going to be SO helpful for someone's team today. We build trust when we are eye to eye. In a digital world that requires a camera! Let's get brave and share that background chaos!
When was the last 1:1 video fail you had? Fun story - I send a video to a cold prospect with no sound... I had no clue until the customer emailed me back saying "I couldn't hear anything in your video, let's hop on a call".. so was it a fail or a win?
What's the best thing you've picked up from the Impact Team and TAYA so far?