Dealing With Losing Subject Matter Experts
I've been a bit of a ghost on this platform, but I'm hoping one of you or some of you would grant me your wisdom with a dilemma I am having.
I've been dealing with a heavy surge of losing subject matter experts before I even get them on camera. Most have stated they feel overwhelmed from simply reviewing the outlines I've sent them and bow out just before our scheduled time to film. It has been about three weeks of really digging in and trying to find people to be on camera and I am becoming exhausted.
Part of myself is wondering if I'M doing something wrong.
Has anyone else fallen victim to this problem? How were you able to get out of this hole? How did you build a steady base of subject matter experts who you could rely on?
Being a videographer is hard work AND it's also a lot of fun. What have you been having the most fun with?
Jordan Sanders This is great. Thanks so much for being willing to share! Much appreciated.
Brandon Ruffner absolutely! I'm happy to give feedback on your videos anytime, don't hesitate to message me directly!
Lindsey Auten I would love to hear what Kyle Pape did! We have been testing and researching both tools, but we are still unsure. The main point here is that while Hubspot reporting capabilities are stronger than the Vidyard ones, the HB video interface isn't really developed yet to add CTAs, etc. We thought about using the Vidyard integration in Hubspot but also the features are very limited.
Clara Ferrando Costa
Devon McCarty Likewise Devon, get out and enjoy nature before it's frozen :-)
The weekly newsletter is on my list of priorities to get done. Thanks for sharing this post Mandy. The workshops are key as well. This will avoid a lot of the "Day Of" nervousness that comes with every video shoot.
I know that's frustrating and throws off your production schedule, which personally, is the worst thing ever.
In my experience, a large part of filming is salesmanship. This specifically means that leading up to, during, and after a shoot, I'm constantly building up my SME's.
Things I constantly say with sincerity:
Before the Shoot
After the Shoot
But they ARE good enough. They know more about the subject than anyone else. They're the friggin' experts!
Remind them of that!
A few tricks to help get them comfortable:
How often do you have your gear set up so people can just get used to it? Video production is new, exciting, and sometimes scary for a lot of folks. So by demystifying it (I'll even take people on a walk-through of all my equipment and explain some of the post-production) you can highlight how B-Roll works and reinforce your skills as an editor.
Best of luck to you as you continue to produce awesome video content. Let me know if you get any progression and what works for your SME's!