What's the best thing you've picked up from the Impact Team and TAYA so far?

Jonathan Olds

June 6 at 01:57pm

I just finished reading Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes! and absolutely fell in love with the price vs cost discussion. What's the difference between price and cost?Price is a one-time agreement, right at the initial purchasing decision. The cost is the long-term quality for the entirety of the agreement, including upgrades, repairs, improvements, etc. Zig provided the example of buying a bike at a price of $64 vs a $34 bike. They bought the $34 bike but it cost them much more over time to repair, making the cost much higher than the $64 bike. Seeing that difference brought me a ton of clarity on the true intentions and hesitations of a buyer. My takeaway: If someone is concerned about Price, dig deeper to see if that true worry is about price or if it's really about cost (value long term). Has anyone else read this book before or applied this principle? Definitely, something I'm thinking about more and more. 

Connor DeLaney

March 1 at 03:27pm

Of course  Drew Griffin ! I wish I had more to share, but it sounds like you're doing a lot of the right things already 😀!

Drew Griffin

February 7 at 10:39pm

In my case, an equally important aspect of moving to one of those services (we went with Opensense) was to standardize and streamline the creation, management, compliance, and rollout of email signatures company-wide.Prior to that, I had to individually handcraft and apply each employee's email signature in a roughly 40 person company. This included every time there was a title change, branding update, general offer change, or anything like that.The ability to personalize and customize signatures granularly based on sender or recipient was the other benefit/feature/desire that we were looking to solve at the same time with our undertaking.I mention this because I'm having a hard time separating those two needs in my mind but overall, yes, I was happy with the investment on both fronts. Statistically, our CTR also went up with the new more personalized email signature banner experience vs. the static ones we were using previously.

Jennifer Goode

November 22 at 06:56pm

Jennifer Goode Hey Jen! Is it fair to assume that these folks haven't given you an email address yet?If so, I'm thinking adding some sort of exit intent for the meeting page could be a strong way to reengage them. Reason being - it's possible that the only time available on your calendar may not be available on their calendar. And therefore, they exit the page.I feel like the pop-up window could say something like, "Are you sure you want to leave this page without booking a meeting?" One button could say something like, "I couldn't find a time - let's chat." <---- This could perhaps have them enter their email address and say that someone will reach out to you with X minutes. And the other button could say "Yes I'm sure."^That's not a perfect example, but it can help the prospect to rethink if they really want to give up on setting an appointment. And again, if you didn't have their email originally, could land you a new contact.Now if you DID have their email... I'd have TOTALLY different thoughts lol...

Jennifer Goode

November 22 at 06:44pm