Critical elements of a successful lead handover between marketing & sales
Sales
I'm in the process of building out a lead management program between marketing and sales. To make it the best it can be, I would love to get any input or tips that the community has on what steps should be included.
From my side, I want to make sure that there are clear expectations for marketing and sales stakeholders and that we have a full understanding of what success looks like.
Look forward to hearing your feedback on this!
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Spot on, exactly what I was looking for Jimmy Beasley ! I wanted to see what strategies you'd implemented already. Lemme think on some additional sales strategies and see what the community pulls in, I know to start that a lot of what you're working on with your website is pushing things in the right direction too!
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Jimmy Beasley
Here's some guidance and a template from HubSpot on Marketing & Sales SLAs --> https://blog.hubspot.com/marketing/how-to-align-create-an-effective-sla
And kudos again for driving this alignment at your company!