Creating Content Around Supply Chain Issues

Carina Duffy Jessica Palmeri   Allison Riggs Jennifer Barrell and I were all discussing this issue that we've been seeing within the different industries we work with. So we have a question for you:  

  • Are you experiencing this issue? 
  • What content have you created to address this? (And please share an example if you have one!)
  • What has been the response from some of your prospects/customers? 

Let us know in the comments! 
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Jessica Palmeri
Rick LaGore  I know you have great content to share here :) 
Lindsey Schmidt
Andrew Brantley  &  Mark Wilson  I know this is something you guys were working on! 
Andrew Brantley
Our content was published this week. Article:
and Video:
Dale Pease
We just sent this email out yesterday to our franchisees (we sell them products, that they then turn around and sell to their customers.)

Pricing Increases Coming
With supply-chain issues across a variety of markets, many of the products in our parts catalog will be seeing pricing increases in the coming weeks. At this point, we don't know exactly where the price increases will happen, or to what degree, but we wanted to make you aware of this so you can be prepared to adjust your estimates as needed. This will include, but not be limited to, steel parts, as well as gaskets, etc...

Current pricing on the website is for items in stock, but there will be new pricing as we load items on the shelves. So, if you place an order now for more items than are in stock, you will receive some items at the current price, but any back-ordered items will most likely have new, increased prices.

Be on the lookout for these price increases, so you can accommodate them on your estimates as the year goes on.

We apologize for any issues this may cause, but know that we are always working to get the best pricing we can for you, but this is simply a product of where we are as we come out of the pandemic.

If you have any questions, give Mike a call to discuss.

Rick LaGore
We created a landing page this past weekend to share specific articles on how we've been helping shippers with cost and service problems that are associated with the supply chain challenges companies are having in today's challenging freight market.  We are adding 2 to 3 new articles per week.    

Since the beginning of time we have posted other industry articles on our LinkedIn company page, along with 3 to 5 sentences of commentary associated with the topic.
Chris Marr
Great work here Rick - and the CTA on your homepage. 
Mark Wilson
We just came out with an article detailing the issues. Our sales team will be using it in the assignment selling process. Here's the link:

We are likely following that with a video, and more focused (and likely shorter) content for our service dept. surrounding parts shortages for things like repairs.

No response yet; the article just went up about 48 hours ago. But we should know more in the coming weeks. The goal is transparency, though. We can only work with what we have, and it's affecting our competition as well. So if they hear it from us, and we're the most thorough, the hope is that it will create trust to work around the issues.
Mark Wilson
As an addendum to my earlier post, which was focused on web content: I also drafted a pitch that our owner sent to local TV stations. We're hoping to get him on some news programs talking about how homeowners can adjust to these new realities. Again, if we're the source, it builds recognition and trust. Those just went out too, so we don't have any bites yet, but I'd expect to hear back in the coming few business days.
Chris Marr
Check out these two videos from Cara at Gillies and Mackay:

Lindsey Schmidt
Chris Marr  I love the use of live video. 

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