Content Updates for Whole-Company Alignment
Each week, I send out a simple email + quick Vidyard (2-3 minutes tops, usually) highlighting the new content. I try to mention how sales can use it, and/or how it's valuable to our in-house team — as well as folks that may find it while Googling. I also post it to our "announcements" channel in Slack, which we use for team communication.
Here's a recent sample of the email/Vidyard. (Please note, I don't have the paid version of Vidyard, so this example may disappear in a few months — as I have to delete old videos due to volume limits.) I've also copied the content below. Thanks! ~Kim
From: Kim Kovelle
Date: Tue, Feb 28, 2023 at 6:38 PM
Subject: New Content: Chatbot pros and cons + Mailchimp vs. Constant Contact
This week's Zoe blogs cover what the pros and cons of chatbots, plus a comparison look at 9 key features of Mailchimp vs. Constant Contact. Let's dive in!
Get the tour in this 2 min, 18 sec video:
Zoe Content Roundup 2/28/23
Does your client's website need one? Maybe they're considering it, but they want to learn more. This informative piece walks them through 5 pros and 5 cons.
🐵🎯 Mailchimp vs. Constant Contact: Comparing 9 Key Features of These Email Marketing Services
This one's a deep dive! We compare 9 features of two of the industry's most popular email marketing services. Great for any company that's just getting started.
Please share these blogs with prospects and clients as needed. Thanks!
I just got off a leadership call with a client and we were talking about adoption too. The thing that resonated with their team was to put their radar up to capture little bitty wins every day.
An example was to share 2-3 minutes of a sales call where the prospect was commenting on how helpful the content they got before the call was super helpful. Ect
This allows us as leaders to get more people involved in the company with evidence, not just warm and happy words!
"This allows us as leaders to get more people involved in the company with evidence, not just warm and happy words!" <- TRUTH!!!! 👏🏻
Michael Mccormic this is some of what we were discussing today- might be a good template for you as well!
As we wrap up the week, it's important to close out Friday knowing you got the most important things done. But how do you maintain focus on those things, especially when Friday afternoon creeps up? I love to map out my tasks on the Eisenhower matrix. It looks like this: View full-sizeDownload How do you stay focused on the most important things?? Let me know in the reactions and comments! ❤️ = I also use the Eisenhower matrix!👍 = it's all about the checklists for me💡= color coding is my lifesaver🤔 = post it notes or whiteboards for life🥳 = something else (let us know in the comments!)
🚀 The countdown has begun, and planning is already off to the races for 🎉IMPACT Live this October 2-4th! I couldn't resist sharing this breathtaking picture of the city's inspiring charm, and for those of you who don't know me and my undying fascination with clouds! ☁️💙 . At IMPACT Live, you will be surrounded by innovators, visionaries, and creatives, leading in their respective spaces, and potentially a few cloud enthusiasts like myself. Click the link to learn more, and I hope to see you there.😁👋🏽 View full-sizeDownload
Hello Everyone! 👋🏽 Sending a quick reminder of the upcoming Speed Networking Event that with the community in attendance, is sure to be an awesome experience. We had a couple people to join our last event and we are looking forward to connecting even more with new and old faces. Click on the link to register. Let's make it a date! 🤝🎉Time: June 7th from 10:00 am to 11:00 am EST.Duration: 45 minutes
Your content creation process needs to be airtight to serve as a robust engine for your content creation vehicle. You might be thinking, "I simply create content as I go and when needed." However, consider this: one of the major challenges many face is maintaining a routine of producing three articles and two to three videos per week.Without a solid foundation in place, competing becomes a daunting task.Check out the content creation roadmap template. First, start by identifying the top three most pressing topics, once have those prepared...Its off to the races Research and Planning (Duration: 1-2 days) SME (Subject Matter Expert) Interview (Duration: 1 day) Create First Draft (Duration: 1-2 days) Internal Review (Duration: 1-2 days) Revision (Duration: 1 day) Final Review (Duration: 1 day) Publish (Duration: 1 day) What does your content creation process look like currently, and does it set you up for success on a consistent basis?
Nathan Dube I won't pretend I've tested every tool out there, but this one is the one I'm using currently: https://writer.com/ai-content-detector/(it called me out on my own writing vs ai writing accurately :S)I think the factual part comes into how granular your content is. So for example, one of the articles I (tried to) AI for my own company was about luxury wedding venues here in KY- it completely destroyed that one and not in a good way. It did fine on easy to crawl info like the addresses, but failed when it had to go a few pages deep into the website (pricing, for example).I will say that it's great news that we have multiple rounds of edits baked into our processes through TAYA- having SMEs a click away to check over info is awesome, I just always have that nagging fear in mind that we don't want to create unnecessary work for others. I know when I pulled that wedding venue article, it wound up being more time consuming just to fix everything than it would've been just to write the thing myself!
Hey Winnie Anderson ! This is a common question even for those that look at data every day on these platforms! It can be confusing to know when to look at each one. Here is a video I made for a newsletter a while back that talks about the difference between the two.In terms of your specific case, if you have yet to dive into either, I recommend starting with HubSpot and getting familiar with the data you get there. It is honestly easier to use, and less convoluted. It will also have 99% of the data you most likely will be looking for. I have also made a graphic that helps you identify the overlap and the uses for common reporting platforms.
Excited for the IMPACT+ community to benefit from this! 🔥
Tagging all of you below because this process may be something you're interested in or may want to implement 🥳 - Comment below with any questions or comments. Or Give this post some LOVE 💖
Dani Escudero Liliana Escudero Mark Wilson Jordan Pioth Eric Wince Frank Neumann Connor O'Leary Geraldine Cheng John Peter Chua Anna Wilmoth Lauren Whitledge Colton Deck Anthony Navarro Kylie Jones Margaret Spratt Tyler Stone Mary Shamburger Karla Metzler Nolan Fowler Colleen McCaffrey Dale Pease