Content Updates for Whole-Company Alignment
IMPACT+ HQ
Becca Manganello
encouraged me to share my content update process. I've been using it since last June to keep our entire company (16 of us) informed about new blogs on Zoe Marketing & Communication's website. Each week, I send out a simple email + quick Vidyard (2-3 minutes tops, usually) highlighting the new content. I try to mention how sales can use it, and/or how it's valuable to our in-house team — as well as folks that may find it while Googling. I also post it to our "announcements" channel in Slack, which we use for team communication.
Here's a recent sample of the email/Vidyard. (Please note, I don't have the paid version of Vidyard, so this example may disappear in a few months — as I have to delete old videos due to volume limits.) I've also copied the content below. Thanks! ~Kim
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From: Kim Kovelle
Date: Tue, Feb 28, 2023 at 6:38 PM
Subject: New Content: Chatbot pros and cons + Mailchimp vs. Constant Contact
This week's Zoe blogs cover what the pros and cons of chatbots, plus a comparison look at 9 key features of Mailchimp vs. Constant Contact. Let's dive in!
Get the tour in this 2 min, 18 sec video:
Zoe Content Roundup 2/28/23
Does your client's website need one? Maybe they're considering it, but they want to learn more. This informative piece walks them through 5 pros and 5 cons.
🐵🎯 Mailchimp vs. Constant Contact: Comparing 9 Key Features of These Email Marketing Services
This one's a deep dive! We compare 9 features of two of the industry's most popular email marketing services. Great for any company that's just getting started.
Please share these blogs with prospects and clients as needed. Thanks!
Kim
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Excited for the IMPACT+ community to benefit from this! 🔥
Tagging all of you below because this process may be something you're interested in or may want to implement 🥳 - Comment below with any questions or comments. Or Give this post some LOVE 💖
I just got off a leadership call with a client and we were talking about adoption too. The thing that resonated with their team was to put their radar up to capture little bitty wins every day.
An example was to share 2-3 minutes of a sales call where the prospect was commenting on how helpful the content they got before the call was super helpful. Ect
This allows us as leaders to get more people involved in the company with evidence, not just warm and happy words!
"This allows us as leaders to get more people involved in the company with evidence, not just warm and happy words!" <- TRUTH!!!! 👏🏻