Content process fail? Ideas appreciated

Posted July 4, 2022 in
Content Content

Danielle Navas-Brandt

B2B Digital Sales & Marketing Leadership Guide

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Hello all, at my TAYA client we have a content creation process in place. The SME's (sales and engineering) get interviewed and the articles are created; there are several moments where the SME's can give feedback. The article then goes into the ready for publication folder after everyone has approved the final version. 

We are now running into the situation that the SME will give feedback and ultimately approve the article. But then when it's published they come with changes to it again. Any tips, or ideas on how to handle this? 

It frustrates the process yet we want the SME's to stay on board and at the same time not demotivate the writers. 

Hoping to hear how you've (or would) handled this. Thanks in advance! 

Danielle 
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Harley VanDyke
One thing that helped us get on track was Trello. We can see what stage every idea is in, who still needs to give impute, approve, what needs work, and so on. 
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