Content process fail? Ideas appreciated

Posted July 4, 2022 in
Content Content

Danielle Navas-Brandt

Helping you become the most trusted voice in your industry

Hello all, at my TAYA client we have a content creation process in place. The SME's (sales and engineering) get interviewed and the articles are created; there are several moments where the SME's can give feedback. The article then goes into the ready for publication folder after everyone has approved the final version. 

We are now running into the situation that the SME will give feedback and ultimately approve the article. But then when it's published they come with changes to it again. Any tips, or ideas on how to handle this? 

It frustrates the process yet we want the SME's to stay on board and at the same time not demotivate the writers. 

Hoping to hear how you've (or would) handled this. Thanks in advance! 

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Jake Jordan
Do you warn the SME's they are getting interviewed? Do they have time to prepare?

Can they do research before the interview is conducted? Can you create a space where 'the whole team' gets to review it first, with a deadline?
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