Content process fail? Ideas appreciated
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We are now running into the situation that the SME will give feedback and ultimately approve the article. But then when it's published they come with changes to it again. Any tips, or ideas on how to handle this?
It frustrates the process yet we want the SME's to stay on board and at the same time not demotivate the writers.
Hoping to hear how you've (or would) handled this. Thanks in advance!
currently the way we write articles is by first doing the SME, then research followed by another review (for structure and content).
The second interview helps to validate the research and make any changes needed.
This usually helps to minimise making any further changes after publishing the article, but it is a much longer process and is not a guaranteed solution. Other ideas would be welcome.
If they are approving it, what is it they are wanting changed after the fact?
Are they small little changes that they are just nit picking or are they big enough that they are really another article?
Can they do research before the interview is conducted? Can you create a space where 'the whole team' gets to review it first, with a deadline?
The other thing ringing true here, and Dale Pease I know your team has been exploring this question a bit with Sarah coming on board, is does the team have an aligned understanding of what they do? To hear that an engineer approved it but others didn't tells me there may be work to do on alignment at the company for how you talk about certain subjects and providing clarity of expectations across the board. Tricky tricky.
For the information not being correct have you found where the information is getting lost?
For example, do you have the wrong SME or are they not explaining it in a way that the interviewer can understand so it's getting lost in the writing?
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Thank you all for your comments and suggestions. I have tried to implement them as I understood them. I have attached a link to the revised version. Any additional feedback or critiques would be greatly appreciated. What is my Interest Rate.edited.docx
That is so amazing! Let us know how it goes. Looking forward to hear about it!!
Hey Evelyn Gascoyne! I will make some assumptions here - tell me if I'm off base with any of them. When you say content lead time, you're referring to how long it takes an article to be written (from ideation to hitting the publish button).2. When you say backlog, you're referring to a bank of publish-ready articles that are scheduled to be published in the future (from here on out I'll refer to this as a 'publishable article backlog')With those assumptions ^ in mind, here are some thoughts.First, make sure your article content calendar is planned out for at least 90 days in the future. That visibility into what you're working on is critical to building a backlog and helping you plan for articles. I'd recommend having a 2-3 week, or 6-9 articles, publishable article backlog. This shouldn't be viewed as a saving account to dip into when content gets low. Instead, follow the FIFO method so the first article to go into the backlog will get scheduled to be published first. As a second article goes into the backlog, it will have the place of the next scheduled article.Every week you should have time allocated to 3 tasks (for 3 articles). Follow the rule of 3-3-3 every week Publish 3 articles from the backlog Edit and finish 3 articles and add them to your backlog Start researching and drafting 3 new articles In general, you should follow this process to create an article. As a writer, you'll be playing an active role in the research and planning phase, the SME interview phase, the first draft phase, the revisions phase, and the publishing phase. Others in your organization will play an active role in the review and final approval stages. Following this process means it'll take around 8-10 business days to go from ideation to publishing an article. That doesn't mean it'll wholly consume 8 hours per day for 8-10 business days, but the big picture that's how many days you can expect the process to take. Below is an idea of how long each part of the content creation process should take by the number of hours. Researching & Planning - 2 hours SME Interviews - 2 hours Initial Draft - 2-4 hours Internal Review - 1 hour IMPACT Review (if working with IMPACT) - 1 hour Revisions - 1 hour Final Approval - 1 hour Publishing - 1 hour Now, if you're trying to implement this and you can't break through you have a couple of options to build a backlog.Pause for 2-3 weeks on publishing to build your backlog.2. Scale back on publishing. Take 1-2 (of your 3 published articles per week) to put in your backlog.3. Use others in your organization to write content while you're focused on 3 articles per week and use the surplus to build a backlog.
They do, thank you! The Berry Insurance site is also very helpful!
Sounds like a plan Dave Wieser ! Looking forward to hearing back :) Also, want to tag in Renee Hernandez who helped build some pretty awesome stuff with our quiz functionality in IMPACT+.
Roland Dowell and Eric Rai we're working through this process as well, what can you share in your process?