Content Manager vs. Content Marketer

Posted February 4, 2022 in
IMPACT+ HQ IMPACT+ HQ
Ever since starting with They Ask, You Answer, and Impact+ I've been a little put off by the title "Content Manager". It seems to imply that the position would be managing other people. For us, we are about to try to hire a Content Manager, but I'm wondering if something like Content Marketer would be a better description since they won't be managing other people. Obviously, I want to use a title that people will understand when they see the job posting. What are your thoughts?
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Melissa Prickett
Dale Pease great question! One we've debated internally ourselves several times. This individual's job will be to manage the content creation process for your business. They generally don't start out as a people manager but as a process manager. Most important, they need to be empowered to work with the various teams across the organization to help you create content that makes you money. That's why we use the word "manager" over "marketer" or "writer". They'll spend a big chunk of their time writing, and managing the content production process for your organization.

Does that help?

Most importantly, don't worry so much about what you call them other than how they can help your business. 
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Nika Hancock
My official title is Content CURATOR because I feel that it better represents what I do with regard to choosing content and then displaying it in an educational and pleasing way. It also kind of leaves things open-ended in reference to whether or not managing people is involved (and allows for that evolution if it is needed later) and leaves out the word marketing which I don't personally love since it feels too "salesy." I feel my job is to educate and inform while also having some control over deciding directions and what to present in the first place.  I picked the title myself so I'm a fan of it LOL. Not that it has any job posting universality but maybe it would catch someone's attention because it's different. Now that I think about it, perhaps I should trademark it. Ha ha -- just kidding -- maybe . . . not sure that helps you in any way but I just like to hear myself type so . . .
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Nika Hancock
Side Note: The job posting title that was advertised for my position was Content Creator.  
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Larry Kagan
I have debated this issue too. In short, nothing happens on the revenue team without content. Content is the critical first step in the digital marketing process. Everyone else on the team is dependent upon the content manager. Therefore, for us, I think the content manager title fits best.
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Dale Pease
I think we are going to go with "Digital Content Manager" as the job title. Basically, I want to make sure we attract the right people to view the posting.
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