Compare Your Content Against Itself Blog vs. Video To Keep Your Success in Check

Posted March 4, 2021 in
Most of us should be creating similar content in written and video form. We recently compared the successes of our blogs vs. videos. We discovered a few videos with similar KWs to our blogs that weren't performing at the same level. The traffic volume wasn't getting the same results in Google Search vs. YouTube views. At a closer look, we found there was an issue with our implementation on YouTube of these specific videos. A quick update to the tagging, keywords, description, we saw a big uptick in stats for these underperformers. Putting your content up against itself is a great check and balance. 
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Kaitlyn Pintarich
Sami Ahmad  - this is good for reference
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