Compare Your Content Against Itself Blog vs. Video To Keep Your Success in Check

Posted March 4, 2021 in
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Most of us should be creating similar content in written and video form. We recently compared the successes of our blogs vs. videos. We discovered a few videos with similar KWs to our blogs that weren't performing at the same level. The traffic volume wasn't getting the same results in Google Search vs. YouTube views. At a closer look, we found there was an issue with our implementation on YouTube of these specific videos. A quick update to the tagging, keywords, description, we saw a big uptick in stats for these underperformers. Putting your content up against itself is a great check and balance. 
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Kaitlyn Pintarich
Sami Ahmad  - this is good for reference
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