Communicating Your Videography Value
Developing leaders, making content, changing lives
- Weekly newsletters- I cannot stress enough how powerful it can be to send out a simple schedule and priority list for what you’re doing with video. This helps put a quantifier on your work and also notify inter-departmentally that lots of people are working with you- so they should too.
- Use video to communicate- using a tool like Vidyard for quick, one-off thoughts isn’t only more engaging, but it’s more efficient and helps create a culture of video for even the most mundane tasks.
- Hold a workshop- Work with leadership to plan up a professional development day centered around being on camera- check out this Impact+ course for some ideas to help your coworkers feel more comfortable serving as an SME.
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Becca Manganello
Hey Becca, this is something I plan on implementing for our team. This post re-lit the fire in me to get it done.Read next
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Being a videographer is hard work AND it's also a lot of fun. What have you been having the most fun with?
Lindsey Auten
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How long should sales bio videos take to createPost
Jordan Sanders This is great. Thanks so much for being willing to share! Much appreciated.
Dave Martin
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Show me your Selling 7!Post
Brandon Ruffner absolutely! I'm happy to give feedback on your videos anytime, don't hesitate to message me directly!
Lindsey Auten
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Vidyard vs. Hubspot for videoPost
Lindsey Auten I would love to hear what Kyle Pape did! We have been testing and researching both tools, but we are still unsure. The main point here is that while Hubspot reporting capabilities are stronger than the Vidyard ones, the HB video interface isn't really developed yet to add CTAs, etc. We thought about using the Vidyard integration in Hubspot but also the features are very limited.
Clara Ferrando Costa
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Five Steps to Leave a World-Class TAYA LegacyPost
Devon McCarty Likewise Devon, get out and enjoy nature before it's frozen :-)
Devon McCarty
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Where Will You Work Next Year?Post
Either during a dinner conversation with your family or at some point while grabbing a drink with some friends, I'll bet that someone will tell you they're looking for a new job before the year ends. They'll mention their frustrations. They'll mention their aspirations. They'll for sure mention their desired compensation.But at some point in the conversation, they're going to stop talking.How will you respond?Will you be able to share the love of the work you're doing and the clear impact it's having on you and the people you work with? Or will you spend the evening swapping horror stories and trashing your teammates?If you're in the first group of people that really dig the work they're doing or are so fresh in their jobs that moving on isn't on your radar, let me save you some time by saying this post isn't for you. Nothin' personal. 🤘😎🤘If, however, you're in the other group of people that are considering a job or career change, keep reading for a few insights on the job market going into 2023 and a few questions to ask yourself before clicking "Apply." View full-sizeDownload End-of-Year Job InsightsA few minutes with a search engine will help you see the hiring process has been as short as a few weeks in some industries and as long as several months in others. January and February are typically the heaviest when it comes to new job creation and promotion, with the early spring months becoming a focal point for screening and hiring. The info coming out of your searches could be wildly different depending on your industry so do your own digging to get a good eye on what lies ahead for you specifically. Check your rearview mirror to see that in the last few months, Amazon, Microsoft, Salesforce, Vimeo, and a ton of other companies have already laid off or announced plans to lay off large percentages of their workforce to combat the current economic climate.What does that tell us?On one hand, we're about to hit the busiest time of the year for new job creation. Now could be as good a time as ever to blow the dust off our resumes and start checking the color of the grass around us. On the other hand, as the job market gets more competitive, the decision to leave your job is just as important as the way in which you leave it. So take time to really consider your options and your mindset before making any decisions. View full-sizeDownload Reflection Before Resignation First and foremost, I genuinely hope that if you've come to the decision to leave your company, you can still zoom out and look at the connections you've made, the work you've done, and the things you've built with pride.For a lot of us, we're so busy doing the damn thing that we don't slow down to look back at the damn things we've done.Below are a handful of questions to help get your juices flowing. Softer Reflection Questions: How many videos did they have when you started and what is the current total? What type of equipment did you start with and what did you help upgrade? How many people were willing to get on camera in the beginning and where are they now? Did you help your company figure out how to broadcast live? Did you scale your team up? What else have you achieved while you were there? What surprised you? What are you the proudest of? Of course, if we're going to reflect on the positive side, we've got to take an honest look at the rough patches too. Harder Reflection Questions: Are you happy with the work you're doing? Do you look forward to coming to work? Do projects motivate you or stress you out? Do you enjoy working with your teammates? What is the most frustrating part of the job? What wastes most of your time? What project never should have happened? What is your greatest failure? Take time to get in your own brain for a bit and try to write down some of your takeaways. Don't pull your punches at any point. View full-sizeDownload To Pass or Keep the Baton Step one is reflection. Step two is going through your reflection points, looking at your notes, and making a decision on what to do next. Do you stay and fight for this job or do you cut ties and walk? If you want to fight for it, you'll have a fantastic baseline to work from after digging into those reflection questions. Look at your notes and really try to determine what your role was in the success or failure of it. If we're really going to own this stuff, we've got to own everything, not just the stuff that makes us look better. Plus, if we are part of the problem, we are the best positioned to be part of the solution! Keep in mind that the company that hired you most likely did so knowing they weren't 100% sure what they were getting themselves into with a full-time videographer. As much as this might have been painful for you, I can guarantee you there was ample pain felt by your supervisors and leadership team as well. If you decide to cut ties and walk, then it's absolutely vital that we set up the next person to come in and take that vision into the future, with our guidance and help.To just walk away from a company without building a proper onboarding plan for them is disrespectful to both the work that you did while you were there and the organization you did it for. It also drastically diminishes your ability to stand out in the job market.What type of stories would you rather share with a future employer? That you got pissed and bailed when the chips were down or that you realized you'd met your growth potential, but refused to leave without ensuring the legacy you've left behind was set up to succeed, or hell, to thrive without you?While I acknowledge that not everybody that leaves their job will be willing to put this kind of time and effort into the process, it is 100% something I couldn't recommend more. Later this week, I'll drop a post on the steps you can take to leave a world-class They Ask, You Answer Legacy behind you but this is a great starting point for us to work from. Have a great week!
Devon McCarty