Communicating Your Videography Value

Posted November 29, 2022 in
Video Video

Mandy York

Developing leaders, making content, changing lives

We talk a lot about how to communicate what exactly is going on in our video departments, not only to promote transparency company-wide but also to help quantify the value that video brings. Below are some best practices for providing and communicating value with your team.
  1. Weekly newsletters- I cannot stress enough how powerful it can be to send out a simple schedule and priority list for what you’re doing with video. This helps put a quantifier on your work and also notify inter-departmentally that lots of people are working with you- so they should too. 
  2. Use video to communicate- using a tool like Vidyard for quick, one-off thoughts isn’t only more engaging, but it’s more efficient and helps create a culture of video for even the most mundane tasks. 
  3. Hold a workshop- Work with leadership to plan up a professional development day centered around being on camera- check out this Impact+ course for some ideas to help your coworkers feel more comfortable serving as an SME. 
If you’ve got an idea that has worked well at your company- drop it below! 

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Terrence Robinson Brown
Becca Manganello  Hey Becca, this is something I plan on implementing for our team.  This post re-lit the fire in me to get it done.

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