Collaborative Coaching Squads...

Posted March 20, 2023 in
Is it a thing? Has this discussion come up before?

This question came up in an off-topic conversation in Cohort 9 when considering the challenges of solopreneurs taking on larger companies.

I'm curious, from the community and fellow cohorts before us if anyone has:

1. Has collaborated in a coaching engagement?
2. Has any interest in doing this?

If there were any interest, it would be cool if Impact+ could help shepherd the process in any way.

Chris Marr Dia Vavruska Renee Hernandez  

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Dia Vavruska
Hi Nate - You're not alone in wondering about this. Others in the cohort ahead of you (Cohort 8) have been thinking about the same thing — sharing trainers to work across several coaching businesses. We haven't explored this option, but that's not to say it can't work.

I'm sure Chris Marr will offer his thoughts/advice on this topic too. We'd be happy to open up this discussion or introduction to other coaches pondering the shared personnel structure for supporting their work.

For your attention,  Hannah Eisenberg Darin "Doc" Berntson  
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Dia Vavruska Love it! I can't help but think big here, sorry- my head goes to the surge of the Gig Economy, Contractor Models, and Solopreneurs... what's next, and what's driving these changes... is there some potential to disprove here? It would have been cool to explore this as a topic for the upcoming Summit!

What are the wins/losses for all parties; Impact+, Coaches, and Clients? What could this collaborative network of squads and processes look like? With Impacts+ limited growth model, what could it mean for the future of TAYA scale, Coaching Cohorts, and profits and positioning?

Maybe nothing... Maybe something...

With all our other objectives and ideas, would it be worth discussing what this could look like? If so, how could we give it enough attention to get to the point of knowing, now, not now, or never?
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Hannah Eisenberg
Hi @ Nate , I have been thinking about this a lot and I would love to trial it on a Hubspot or Video coach. The administrative stuff can all be dealt with (essentially they will act as a freelancer to 2-3 coaches that equally invest in their training and pay a comparable rate, agree on # of hours, etc.) but the only real issue I have is the curriculum. I am a what Chris calls "T" shaped coach towards content, but I lived and breathed Hubspot every day for the past 8 years. If I hire a video coach, I am not sure what to tell this person about what they will teach (other than the obvious, selling 7 etc.). I tend to overthink so maybe I am making things harder than they need to be... 
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Hey Hannah Eisenberg ! Right on, thank you for explaining! I'd love to hear your thoughts... I have some to share as well. 
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Darin "Doc" Berntson
Hey there,  Nate - Great question. Thanks for the tag,  Dia Vavruska !

Nate, as a solo shop here, this is something that is def on my radar. But, I have not been able to figure a way that would truly make it work for all. I imagine I will need/want to hire someone over the next year or so, what would the interim be? How would a few band together to create a shared resource, and also aligns with how we, as separate businesses, do business? 

I like your enthusiastic post below, replying to Dia. My brain goes to gig economy too. But, again, gig workers march to their own drum.  

I am really hoping I can figure out a way, curriculum, that really allows me to focus on "coaching" and the IM+ content acts as the trainer, with slight oversight from me as a coach. I am looking forward to hearing more from Impact on how they are doing working with the SMB coach only model.

Another thing I have been thinking about is group coaching/training with multiple clients at a time. So, 1:1 coaching as planned, but training happens X times a month, clients show up to that, get questions answered in a group setting, people also learn through osmosis and peer validation.  In this scenario, a well trained trainer could possibly be the trainer for multiple coaches at once. Would also need to have each coach be aligned on how said trainer would present themselves as a representative of all of us.

That said, and in the spirit of your enthusiastic post below, I could see this is a possible job placement kind of service eventually too. Kind of like re-thinking recruiting for companies needing content, video, HubSpot employees that follow along with TAYA. Disrupt that whole model. As I type that, I see that needs more fleshing out. Just trying to solve for the problem we see coming up, especially if we want to me helping more mid-market companies, from the how do WE do it, to the how can we help the client fill the roles as well.

Anyway... LMK if you would like to chat one of these days and discuss further. I know this is something  Hannah Eisenberg  is looking to possibly solve for as well.
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