
Close Deals Faster Using Content.
Posted January 12, 2023
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I help leaders draw straight lines to success. #TAYACoach
Did you know that using content as part of your sales process typically improves close rates between 6-20%?
(see ref in comments)
That means if you talk to 100 qualified leads that you could get 12 more closes on average!! 👀
Ummm, yes please.
Anything that gives me that kind of lift is going on my "have to figure this out" list.
So here is the layout of how to get started:
1. List the top 5 questions people have when they get on the phone with you.
2. Create a piece of content that answers those questions bravely. (All the juicy details you share on calls should be included!)
3. Send it to your prospect before you meet.
What am I leaving out?
(see ref in comments)
That means if you talk to 100 qualified leads that you could get 12 more closes on average!! 👀
Ummm, yes please.
Anything that gives me that kind of lift is going on my "have to figure this out" list.
So here is the layout of how to get started:
1. List the top 5 questions people have when they get on the phone with you.
2. Create a piece of content that answers those questions bravely. (All the juicy details you share on calls should be included!)
3. Send it to your prospect before you meet.
What am I leaving out?
3 Comments
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Maybe add a case study that's relevant to them? Something that shows a similar business and how they were helped by you/your solution?
The only thing I would add would be an 80% video.Â
But I would test many types of subject lines, email content, and links to your content to improve opens and conversions.Â