Burger King faces harsh reality of shock marketing - Here's the scoop

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

Follow
In light of International Women's Day, Burger King launched a controversial campaign on Twitter, saying "Women belong in the kitchen."

Following the tweet is a message about providing scholarships to females pursuing careers in culinary, however, as you may imagine, the Tweet was not received well.

Shouts of Sexism and poor taste rang across the internet over the following days and the Tweet was later deleted on March 8th with an apology issued by the account.

While the intent was good, it certainly missed the mark in my eyes and the eyes of most. Shock tactics in marketing are very much a hit or miss strategy and this one was a flop.

What would you say about this campaign?

Here's a link to a full article by AdAge to get the full story.
User Profile

Log in to leave a comment or