Building an audience for a newsletter
I am looking for advice and experience sharing in growing an audience for a newsletter.
I launched last November https://www.itbusinesscrush.fr/ with the intent of creating content for IT leaders who want to help their company grow the business. I write in French to tap into my existing Linkedin network and test the concept.
My goals are as follow:
- Know more about my core audience of IT leaders, and possibly create new relationships beyond my existing network,
- Create unique content that I can translate and reuse for my future blog (on serverlesscrush.com),
- Work with software vendors on some content (videos, mini-demos). Those vendors are my potential paying clients.
- QUALITY is essential, meaning that I prefer fewer people but better qualified.
I am also reaching out to my network with personalized emails - taking the pretext of holiday wishes.
I created a YouTube channel to host the videos, and I am considering Twitter as well, at least for the English version (French are not very active on Twitter).
Any suggestions or comments would be more than welcome!
More from this community
Caitlin Hunter could you share a bit more about your business? It sounds like something along the lines of real estate based on property assessments that you noted. That'll help me get my head around the kind of tool you'd need and then I'll send some tool recommendations I have!
Hello! I have a client who would like to create the following online assessments (via Typeform)*A Recommender Assessment - "What (Product) Is the Best Fit For My Needs?" - user answers a series of questions and a product is recommended based on users current situation*Price Estimator - user answers questions and the output is a price range for this particular product or serviceThe client would like to "combine" these assessments into one: whereas the user gets a recommendation then it immediately leads into the price estimator. I'd like to see if anyone has had success with this approach, or is it better to have them separate?
Hello all, at my TAYA client we have a content creation process in place. The SME's (sales and engineering) get interviewed and the articles are created; there are several moments where the SME's can give feedback. The article then goes into the ready for publication folder after everyone has approved the final version. We are now running into the situation that the SME will give feedback and ultimately approve the article. But then when it's published they come with changes to it again. Any tips, or ideas on how to handle this? It frustrates the process yet we want the SME's to stay on board and at the same time not demotivate the writers. Hoping to hear how you've (or would) handled this. Thanks in advance! Danielle
I have a 5,000 plus word blog post called The VA Home Loan Ultimate Guide.I'd like to create more ultimate guides with the other types of mortgages (FHA, USDA, conventional).The problem is only the middle part of the blog where I talk about the credit score, debt, income, property condition is different based on the mortgage.The beginning and end of the buying process doesn't change because of the mortgage.Would I be okay do ultimate guides on each mortgage type and keep the beginning and end, but only change the middle section? Basically duplicating the a portion of the blog.If not, what be the best approach to doing ultimate guides for each mortgage? Should I have separate sections for each type of mortgage? Or should I just stick to only one since veterans are my niche?
We've got a team putting together what I (think) is great content for our organization, but I'd welcome some feedback? This is our first serious (we did some soft funny videos first) video we created. We've actually created a pretty full pipeline (I think there are 15-20 video projects underway), but I'd love some non-geek (we're in the IT services world) feedback if possible:https://youtu.be/2B8FihhT6gMThanks!