Building an audience for a newsletter
I am looking for advice and experience sharing in growing an audience for a newsletter.
I launched last November https://www.itbusinesscrush.fr/ with the intent of creating content for IT leaders who want to help their company grow the business. I write in French to tap into my existing Linkedin network and test the concept.
My goals are as follow:
- Know more about my core audience of IT leaders, and possibly create new relationships beyond my existing network,
- Create unique content that I can translate and reuse for my future blog (on serverlesscrush.com),
- Work with software vendors on some content (videos, mini-demos). Those vendors are my potential paying clients.
- QUALITY is essential, meaning that I prefer fewer people but better qualified.
I am also reaching out to my network with personalized emails - taking the pretext of holiday wishes.
I created a YouTube channel to host the videos, and I am considering Twitter as well, at least for the English version (French are not very active on Twitter).
Any suggestions or comments would be more than welcome!
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This is the only one we have currently. We did it a while ago & I feel like we need it needs more. https://www.truckingpayroll.com/latest-news/when-is-someone-else-adp-paychex-or-gusto-etc-a-better-fit-for-my-trucking-companys-payroll-than-superior-trucking-payroll-service/
there's literally no organic each on FB and IG. LinkedIn you still get good reach but you kinda need to know a thing or 2 about how the algorithm, works. With Linkedin its really all about the personal profiles and who is in the networks. If you have a lot of your target market inside your network and you are posting content that's interesting and relevant to them then you'll get engagement but it does mean showing up frequently (like 3-5 times per week). Then there's actually growing your network with new contacts. The algorithm is actually going to present your content to the new connections in the first 2 weeks to see how strong the relationship is. There's a lot more to it... this is what I do for clients (social selling, content creation, LinkedIn coaching) - happy to have a chat if you like...