I have recently started working for a business that is not necessarily naturally "engaging", but the company- which belongs to the freight-hauling industry- actually produces some awesome sustainability initiatives and has a very strong internal brand. As I am putting together a social strategy for them, are there any businesses that you could share as inspiration for examples of solid brand promo through digital channels? 

Caitlin Creel

about 2 hours ago

Yeah, literally. I fell on my face back at IMPACT Live 2019 and I fell again this weekend. But I fall metaphorically way more often than I fall literally. Okay, somewhat more often. Sometimes when I work really hard on a campaign, optimizing copy and tweaking button text for days (or weeks), it can be really hard to see it totally flop. It always makes me feel a little better to commiserate with others who understand before I pick myself back up and try again.So, tell me your stories. When have you totally failed, flopped, missed the mark, etc. with your digital sales and marketing and what did you learn? How did you pick yourself back up? Help a girl out.

Stephanie Baiocchi

May 14 at 05:16pm

I feel like I'm in somewhat of a niche market as the marketing director for an air medical company.  We provide pilots/mechanics for air medical aircraft (mostly helicopters). I downloaded the "how to do keyword research" playbook and I can't seem to hone in on keywords that have really high search volume besides: how much is a helicopter helicopter parts and a few airframe specific searches And those are in relation to completions, which we also do.  How do you go about finding your keywords when it seems no one is doing much searching?  I am hoping to use data like this to get my team on board with more content, but I'm a little disheartened.  Most of the search volume for phrases like "aircraft operations," "children's hospital helicopter," or "helicopter maintenance" are around 140 - 210 volume.

KRISTEN KING

May 12 at 09:36pm

Does anyone have a really great social media content calendar template that they love and would be willing to share? We're looking to create an internal doc that we can use to keep track of each day's post (caption, hashtags, links) and the title of the blog article or video if included (for easy searching). Would also love to include a notes area. And keep track of what days of the week we can promote in local FB communities, as well as some fun/random types of holidays to post about.These are just our initial thoughts, but would love to hear what others are doing and if you have any great templates that work well for you!THANKS!

Kaitlyn Pintarich

May 12 at 01:30pm

Hi All,Would love to hear where you all save/store your sales scripts, email templates, etc. for ease of editing and access by the team? We've tried DropBox and Egnyte, as well as Google Drive. Do you just put all your scripts/templates into one doc, or have each in its own and link to a master list somewhere?Trying to get organized here! Thanks!!

Kaitlyn Pintarich

May 12 at 01:26pm

I'm curious, where do you all get your creative juices flowing when working from home?For me, I have to move around.Sometimes I lock myself in my office, get my desk organized, and then it's off to the races. Other times, I do what I'm doing right now and take my laptop outside and let the fresh air bring my brain back to life.What about you? Are you a nomad like me? 

Kristen Harold

May 11 at 06:59pm