BIG WIN: TAYA in Action
We just signed a new contract for a deal worth $1,000,000 per year. The first interaction (and the 3rd, 4th, and 5th) were blog posts I wrote. TAYA in Action!
Interestingly, they called us and did not submit their email, so how do I know it was from a blog I wrote?
I set the date range in the Geo reports in Google Analytics under Search Console to Jan 1, 2013 – today and am ONLY TRACKING return visitors from Totowa, NJ 07512 (location of the client). There have only been three return customers during that time, 2 of which visited and revisited the site on 10/1/2019.
However, by tracking the landing pages of the most recent visitor and looking at this report, you can see that the first time that visitor from our client visited us was on 2/08/21 (this was also confirmed by their own word of mouth later) and their first interaction was reading my post:
You can see the date for when the content in the report below was viewed by clicking the secondary dimension button and changing the setting to “date”. This proves the user on 2/08/21 was the same user who consumed the subsequent content on 8/3, 8/4 and 8/5 of this year. And again, this was later confirmed by the client in person at our physical location.
I thought this info may be useful to other companies trying to link content to customers who have not submitted an email or filled out a form.
Steve Smith awesome! Let me know if it works!
Hey TAYA people,As I am newby here, let me introduce me:I am running two businesses1. online course and coaching services to assist marketing leaders on their trajectory towards an accountable way of working as to prove and present marketing's added value to the company's bottom line2. off line mentoring services for SME (500 K - 20 M) business owners to cooperate with them and their teams while decreasing profit leakages as to become a happier, healthier entrepreneur making more money, yet guarding an awesome work life balanceThe amount of relevant content is great, but can be improved of course. For the accountability business: Marketing Leaders are not always aware of the necessity of accountability in marketing, especially when their board does not show much interest. For the SME services, the business owner is not aware of profit leakage and or is hoping that tomorrow everything will be fine and profitable, or may be the day after tomorrow...So my question is: If your target audiences are not 'asking' how would you be able to deploy the 'They Ask You Answer' principles?Best regards,Michiel
Michiel van de Watering
This is 🔥 Thanks for sharing, Kim!!