BIG WIN: TAYA in Action

Posted August 13, 2021 in

IMPACT+ HQ

Nathan Dube

Haza!

177 followers

BIG WIN: TAYA in Action

Posted August 13, 2021 in

IMPACT+ HQ

Nathan Dube

Haza!

177 followers

We just signed a new contract for a deal worth $1,000,000 per year. The first interaction (and the 3rd, 4th, and 5th) were blog posts I wrote. TAYA in Action!

Interestingly, they called us and did not submit their email, so how do I know it was from a blog I wrote?

I set the date range in the Geo reports in Google Analytics under Search Console to Jan 1, 2013 – today and am ONLY TRACKING return visitors from Totowa, NJ 07512 (location of the client). There have only been three return customers during that time, 2 of which visited and revisited the site on 10/1/2019.

However, by tracking the landing pages of the most recent visitor and looking at this report, you can see that the first time that visitor from our client visited us was on 2/08/21 (this was also confirmed by their own word of mouth later) and their first interaction was reading my post:

https://www.industrialpackaging.com/blog/biodegradable-vs-plastic-shrink-film

You can see the date for when the content in the report below was viewed by clicking the secondary dimension button and changing the setting to “date”. This proves the user on 2/08/21 was the same user who consumed the subsequent content on 8/3, 8/4 and 8/5 of this year. And again, this was later confirmed by the client in person at our physical location.

Later, the customer (general manager) confirmed that his first interaction was the post blog/contract-packaging-services-types and the interaction on 2/8/21 was in fact someone else from their company but was not his first interaction. Either way from the first interaction revenue attribution model from hubspot (the model that we use here at Industrial Packaging) this deal was awarded to the marketing department and the revenue attribution was given to the blog/contract-packaging-services-types post.