B2B Social Media Photo Contest Ideas?

Posted August 31, 2022 in

Nathan Dube


Hi there IMPACT+ Fam! My company is going to be running a social media photo contest in which people may submit one photograph of anything related to their company's packaging (packaged products, their packaging line, the packaging materials they use, their packaging team, etc.) on social media for a chance to win $500 off an order of $1,500 or more from our company.

The rules and regulations for the contest are as follows:

1. Limit one photo submission per person. Additional photos from a person who has already submitted one photo will not be counted as submissions to the contest.
2. People submitting photos to the contest must share packaging related photos from their business which must be company or business that produces physical products that have packaging.
3. Contestants must be 18 years of age or older.
4. Absolutley no sexual or violent content may be submitted.
5. Contest is limited to American businesses that produce physically packaged products (IE: products that are packaged in boxes, shrink film, stretch film, bottles, etc.)
6. All photos submitted will become the property of Industrial Packaging and may be used for any future promotional or marketing campaigns as seen fit by Industrial Packaging.
7. The contest runs from 12 AM October 1rst, 2022, until 12 AM December 31rst 2022.
8. Uploaded photos must have the hashtag #IPSMPC22 in the social post they create to upload the photo.

The contest will be on Linkedin, Twitter, Facebook, and Instagram.

Social media contests are what launched my marketing career, and I have a lot of experience with running such things, but it has been quite a while since I have done one, and I wanted to see if anyone here had some best practices that they would suggest.

I have recently reviewed Stephanie Baiocchi guidelines for social media contests, specifically legality, and I believe we are all good on that front.

With that being said, if you have any recent success stories from a similar project or ideas worth implementing, I would love to hear them!

Thank you in advance for your time and consideration! 
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