Attract Better Job Candidates: Tip #4: Employee Reviews

Posted December 12, 2022 in
Leaders Leaders
When it comes to running a successful business, one of the most important factors is having a team of talented and motivated employees. However, it can be difficult to recruit and retain top talent effectively. Add to this challenge the fact that potential employees won't settle for anything they can get - they are discerning. They're doing research and trying to find out if your company is a good fit for them. So, if they’re out there trying to find out what it’s like to work with you - you need to answer the question. The most effective way to do this is through employee reviews.

When researching your company, candidates will want to know how your employees feel about working there.

Employee reviews can be a powerful tool in helping you attract and retain better talent. When prospective candidates are researching your company, they want to know how your current employees feel about working there. Employee reviews can provide valuable insight into the workplace environment and help you determine if you have the right people in the right roles.

By leveraging employee reviews, you can understand how satisfied your employees are with their roles and responsibilities, what their experience has been like so far, and what improvements could be made. You can also get an idea of how comfortable and supported they feel in their positions. This information is invaluable when it comes to recruitment and retention efforts.

It’s going to make you a better employer

When you know that your employee reviews are available for others to read, you’re going to pay a lot more attention to their experience. Employee reviews can help you determine what motivates your employees and identify areas of improvement. Ultimately, using employee reviews to attract and retain better talent is an effective way to ensure that you have the right people on board. So, if you're looking for ways to enhance your recruitment and retention efforts, consider incorporating employee reviews into your strategy.

So, why don’t I just write a whole lot of content about how great it is to work for me? 

I like to tell people there is no such thing as a bad question, but this one is. But, let me answer it.

A lot of people don't trust employers' reviews of themselves. Therefore, writing a lot of copy about why you're an employer of choice is unlikely to have the desired effect.

For many organizations, the traditional approach of relying solely on their own words and marketing to attract the right employees simply isn’t enough. This is why many businesses are now turning to employee reviews to help promote their company as a great place to work. Not only do reviews give potential candidates a more accurate picture of what to expect, but they also help to create a sense of trust and credibility among job seekers.
In addition, employee reviews can be used to highlight unique benefits or perks that make your organization stand out from the competition. By showcasing the positive things employees have said about working for you, potential candidates can get a better understanding of what makes your company a great place to work.

Honesty and transparency are best when hiring. The people that are likely to be the most honest are current or past employees.

By disclosing the honest feedback you receive from employees, you demonstrate that your organization values transparency and honesty. This can make potential hires feel more comfortable, knowing that they are making an informed decision and that their opinions are valued by the company.
Finally, employee reviews can create a sense of loyalty amongst existing team members. Knowing that their opinions are respected and valued within the organization, team members may be more likely to stay with the company for longer.

At this point, you might be worried about receiving negative reviews. That's a reasonable concern. Will they chase people away? Should you publish them? Let's answer that.

What if people write bad reviews - should I still publish them?

It's a common fear that employee reviews can be a double-edged sword - what if someone writes a bad review that hurts your business? The answer is yes, you should still publish the reviews, both good and bad.
First and foremost, publishing bad reviews shows potential job candidates that you are open and honest about your business practices. It helps build trust with applicants and encourages them to speak openly and candidly about their experiences.
In addition, publishing bad reviews helps to give a fuller picture of your company’s culture and working environment. It also helps to provide insight into how your management team responds to complaints and criticism. This can be invaluable for potential employees who are looking for an employer that takes feedback seriously and values its employees.
Ultimately, it’s important to remember that no workplace is perfect and there will always be complaints from employees.  However, by embracing employee reviews, both good and bad, you create an open and transparent work environment that encourages feedback, collaboration, and growth.

How to start getting employee reviews on your website

Getting employee reviews on your website can be a great way to show potential job candidates what kind of experience they can expect when they join your team. So how do you get started getting employee reviews on your website? Here are a few tips:
  1. Encourage employees to post their own reviews. Make it easy for them to share their thoughts and experiences on the company website. You can also offer incentives or rewards for employees who post positive reviews about their experience.
  2. Use anonymous surveys to collect feedback from employees. Ask employees about their experience at work, what could be improved, and what they’d like to see changed in the future.
  3. Set up a review page on your website. Create a page where employees can easily submit reviews about their experiences with the company. You may even want to offer incentives for those who post reviews.

By following these tips, you can start getting employee reviews on your website and start using them to attract and retain better talent. Not only will this help you create a more positive work environment, but it can also help you demonstrate to potential job candidates that your organization is committed to creating a positive and successful workplace.

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