Addressing Elephants
IMPACT+ HQ
"I met my wife on Match.com. My profile said, quote, I am a medical student with only one eye, an awkward social manner, and $145,000 in student loans, end quote.
She wrote back: you're just what I've been looking for. She meant honest..."
~ Michael Burry, The Big Short
Great movie. Great line. Great moral. Honesty IS, was and shall forever be THE best policy.
Problems - even just perceived problems...every business has them. The question is, what do you do with them? When do you address them? How do you get in front of the potential raised eyebrows of a would-be customer?
The elephant in the room ... your problem ... could be product or service related, and you could have many of them. Our advice is simple. Take that elephant in the room, pop a tiara on its' head and introduce her to everyone.
A problem we see coming is manageable.
A problem we don't is a stress-inducing, nightmare of a trust destroyer and should be avoided by being truthful from the word GO.
PROBLEMS is a BIG FIVE content topic for good reason.
ONE ARTICLE addressing potential problems with fiberglass pools at River Pools and Spas resulted in 0ver $2M in sales. They were the first in their industry to address their elephant in 2009. That article is still #1 in search rankings for that topic.
Write about your problems before someone else does. Because trust and honesty will always be evident in between the lines.
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