"I met my wife on Match.com. My profile said, quote, I am a medical student with only one eye, an awkward social manner, and $145,000 in student loans, end quote.
She wrote back: you're just what I've been looking for. She meant honest..."
~ Michael Burry, The Big Short
Great movie. Great line. Great moral. Honesty IS, was and shall forever be THE best policy.
Problems - even just perceived problems...every business has them. The question is, what do you do with them? When do you address them? How do you get in front of the potential raised eyebrows of a would-be customer?
The elephant in the room ... your problem ... could be product or service related, and you could have many of them. Our advice is simple. Take that elephant in the room, pop a tiara on its' head and introduce her to everyone.
A problem we see coming is manageable.
A problem we don't is a stress-inducing, nightmare of a trust destroyer and should be avoided by being truthful from the word GO.
PROBLEMS is a BIG FIVE content topic for good reason.
ONE ARTICLE addressing potential problems with fiberglass pools at River Pools and Spas resulted in 0ver $2M in sales. They were the first in their industry to address their elephant in 2009. That article is still #1 in search rankings for that topic.
Write about your problems before someone else does. Because trust and honesty will always be evident in between the lines.
Hey Friends,I'm wondering if anyone is using Vidyard with their Apple email? Vidyard tells me their is no plug in for Mac so I'm looking for alternative solutions.Thanks
Hey TAYA people,As I am newby here, let me introduce me:I am running two businesses1. online course and coaching services to assist marketing leaders on their trajectory towards an accountable way of working as to prove and present marketing's added value to the company's bottom line2. off line mentoring services for SME (500 K - 20 M) business owners to cooperate with them and their teams while decreasing profit leakages as to become a happier, healthier entrepreneur making more money, yet guarding an awesome work life balanceThe amount of relevant content is great, but can be improved of course. For the accountability business: Marketing Leaders are not always aware of the necessity of accountability in marketing, especially when their board does not show much interest. For the SME services, the business owner is not aware of profit leakage and or is hoping that tomorrow everything will be fine and profitable, or may be the day after tomorrow...So my question is: If your target audiences are not 'asking' how would you be able to deploy the 'They Ask You Answer' principles?Best regards,Michiel
Michiel van de Watering
This is 🔥 Thanks for sharing, Kim!!