A competitive salary doesn't automatically retain or recruit great talent

Posted December 7, 2022 in

Zach Basner

Digital Sales and Marketing Coach at IMPACT | “All you need is the plan, the road map, and the courage to press on to your destination.”

To attract and keep great talent at your company, you need to know what they really want and need.

Salaries that afford them food, shelter, and security are givens, but modern employees want more.

  • Self-actualization.
  • Belonging.
  • Purpose.

To create a place people love to work and want to stay, your business has to show it can fulfill these higher needs.

Give them a mission they believe in.
Show them your values.
Show them a culture that inspires them.

Use your content to educate them on these pieces of your brand and stay true to them, and you’ll stand out against your competitors and keep your talent happy.
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