#9 - Do you believe the future of inbound marketing agencies is coaching and consulting?

Posted November 3, 2022 in
Digital Sales and Marketing Coaches Digital Sales and Marketing Coaches

Chris Marr

Global Coaching Perfomance Director

How many of your clients can you honestly say have become the most trusted voice in their space from outsourcing their inbound marketing?

If the answer is none, then you would find yourself amongst the majority of people I have ever asked this question to.

When Marcus Sheridan partnered with Bob Ruffolo four years ago, the inbound marketing agency model changed forever.

Bob and Marcus realized something: the companies that were getting the best inbound marketing results were not the companies that were paying an agency to do their marketing. Instead, it was those who had been coached and learned how to do it well for themselves.

Since this discovery many years ago, we’ve spent all our time, energy, and resources refining a new business model for inbound marketing agencies.

We now have multiple teams of certified coaches here at IMPACT who teach organizations all over the world how to take total ownership of their inbound marketing.

We completely transformed from a traditional inbound marketing agency to focus completely on sales and marketing training.

The result?

Not only the best inbound marketing case studies we’ve ever seen, but all-around better clients and a better working culture for our people here at IMPACT.

We’re all doing our best work yet.

What’s even more valuable is that our clients are set for long-term success with inbound marketing. They will never again have to rely on an outsourced marketing agency.

Why am I sharing this story with you?

Perhaps the most important job that inbound marketing agencies want to do for their clients is to help them get better results in the most efficient and effective way.

Deep down we know that 80% of the work we do would be done better by our clients than by us, and we also want to be the ones to teach them a better way.

We also know that outsourced marketing is becoming more competitive and less valuable to the market. It’s becoming more difficult to make a profit and build a successful inbound marketing agency in the traditional way.

And so my challenge for you today is to think about what the future of your marketing agency looks like.

Like us here at IMPACT, do you believe that the future success of inbound marketing agencies is a coaching and consulting business model, and if so, what are you doing to bring about this change?

As always, I'd love to hear your thoughts, ideas and questions in the comments below 👇🏻



PS. If you want to learn more about how we did it, 👉🏻 Join IMPACT CEO Bob Ruffolo for a three-day workshop and learn how to scale up your agency
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