#9 - Do you believe the future of inbound marketing agencies is coaching and consulting?
Global Coaching Perfomance Director
If the answer is none, then you would find yourself amongst the majority of people I have ever asked this question to.
When Marcus Sheridan partnered with Bob Ruffolo four years ago, the inbound marketing agency model changed forever.
Bob and Marcus realized something: the companies that were getting the best inbound marketing results were not the companies that were paying an agency to do their marketing. Instead, it was those who had been coached and learned how to do it well for themselves.
Since this discovery many years ago, we’ve spent all our time, energy, and resources refining a new business model for inbound marketing agencies.
We now have multiple teams of certified coaches here at IMPACT who teach organizations all over the world how to take total ownership of their inbound marketing.
We completely transformed from a traditional inbound marketing agency to focus completely on sales and marketing training.
Not only the best inbound marketing case studies we’ve ever seen, but all-around better clients and a better working culture for our people here at IMPACT.
We’re all doing our best work yet.
What’s even more valuable is that our clients are set for long-term success with inbound marketing. They will never again have to rely on an outsourced marketing agency.
Why am I sharing this story with you?
Perhaps the most important job that inbound marketing agencies want to do for their clients is to help them get better results in the most efficient and effective way.
Deep down we know that 80% of the work we do would be done better by our clients than by us, and we also want to be the ones to teach them a better way.
We also know that outsourced marketing is becoming more competitive and less valuable to the market. It’s becoming more difficult to make a profit and build a successful inbound marketing agency in the traditional way.
And so my challenge for you today is to think about what the future of your marketing agency looks like.
Like us here at IMPACT, do you believe that the future success of inbound marketing agencies is a coaching and consulting business model, and if so, what are you doing to bring about this change?
As always, I'd love to hear your thoughts, ideas and questions in the comments below 👇🏻
PS. If you want to learn more about how we did it, 👉🏻 Join IMPACT CEO Bob Ruffolo for a three-day workshop and learn how to scale up your agency
Hey y'all, Did you read my letter this week? TL;DR: To be happier at work we need to craft our work so we spend the majority of our time on work the leverages our core strengths. The questions are: Firstly, are you crystal clear on what your strengths are? If not, you should do that first. Initially, I recommend taking the StrengthsFinder 2.0 and the Authentic Happiness test (my results below). Secondly, are you continually assessing and aligning your work with those strengths (recrafting your work)? As with all of these types of assessments, it’s good to verify the results, and Seligman provides a set of helpful criteria to confirm if these truly are your ‘signature strengths’: A sense of ownership and authenticity ("This is the real me") A feeling of excitement while displaying it, especially at first A rapid learning curve as the strength is first practiced Continuous learning of new ways to enact your strength A sense of yearning to find ways to use it A feeling of inevitability in using the strength ("Try and stop me") Invigoration rather than exhaustion while using the strength The creation and pursuit of personal projects that revolve around it Joy, zest, enthusiasm, even ecstasy while using it. Seligman writes:"If one or more of these apply to your top strengths, they are signature strengths. Use them as frequently as you can and in as many settings. If none of the signature criteria apply to one or two of your strengths, they may not be aptitudes you want to deploy…”What I've learned about myself is that I get frustrated when I don’t have time to do what fills me up: reading and researching, going deep into new topics, joining up what I’m learning, writing and developing my own ideas, and then teaching what I’m learning to a group of people that truly want to learn. And so, when we’re unhappy at work, instead of thinking we need to find a new job, the first best thing to do is to consider our strengths, look at the work we’re doing, and ask ourselves: How do I feel when I don’t get enough time at work to apply my strengths to the work I’m doing? As a percentage, how much of my time is spent putting my strengths to work in a valuable way? What’s one thing I can do to ‘recraft’ my work so I can increase the percentage of time spent putting my strengths to work? Naturally, over time, things will slip and you’ll find yourself continually checking in on your work and what you are spending your time doing, making sure it’s aligned as much as reasonably possible with your strengths. You have more control over this than you perhaps think you do, and I encourage you to take total ownership and responsibility for this and get active in your own pursuit of happiness at work. Don’t expect anyone to do it for you: Do the assessments and get to know yourself better Recraft your work to suit your strengths Continually check in and come back to these questions Take ownership of what you are spending your time doing at work And if you are a manager of people, know this: people will stay longer if their strengths are recognized and used in a valuable way.Marr's StrengthsFinder 2.0 Strengths Learner Intellection Relator Input Connectedness Marr's Authentic Happiness Strengths: Your Top Strength - Love of learningYou love learning new things, whether in a class or on your own. You have always loved school, reading, and museums-anywhere and everywhere there is an opportunity to learn. Your Second Strength- Modesty and humilityYou do not seek the spotlight, preferring to let your accomplishments speak for themselves. You do not regard yourself as special, and others recognize and value your modesty. Strength #3 - Perspective wisdomAlthough you may not think of yourself as wise, your friends hold this view of you. They value your perspective on matters and turn to you for advice. You have a way of looking at the world that makes sense to others and to yourself. Strength #4 - Curiosity and interest in the worldYou are curious about everything. You are always asking questions, and you find all subjects and topics fascinating. You like exploration and discovery. Strength #5 - Creativity, ingenuity, and originalityThinking of new ways to do things is a crucial part of who you are. You are never content with doing something the conventional way if a better way is possible. I'd love to get to know you better - what are your core strengths and how are you leveraging them at work? DFTBA!Chris.
Hey folks :) What’s the single biggest fear or concern you have about the future of your career, and what are you working on right now that’s helping solve for that?As always, I'm keen to hear what you're working on to advance and build your career. Jump into the comments with what's front of mind for you :) Chris.
The 10X rule by Grant Cardone. It really made me realise that to make an impact doing anything, you need to do it a lot more times than you think. In fact, 10 x's more.
Hey coaches! Let’s talk about how we’re growing, and if there’s something we need to change in our life to feel like we’re growing: Do you feel like you are being challenged in your work right now? Do you feel like you are growing? What’s something you could do that really challenges you? I'd love to hear from you in the comments :)Chris.
Chris Marr thanks very much! I did add my super old work history elements just to make it easy for folks since they're doing me a favor.
Winnie Anderson Love this! Thanks for sharing, Winnie!