4 books in the IMPACT+ BetterBookClub to prepare you for 2023

Posted December 12, 2022 in

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

As a big-time reader, I love giving and receiving book recommendations and slow and steady, we've been building up a big library of recommended business, personal and professional development, and leadership books in the IMPACT+ BetterBookClub.

Here are four books in there that I don't feel enough people have read and applied in what they do or how they live:
  1. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers - By Ben Horowitz
  2. Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days - By Joey Coleman
  3. The Power of Moments: Why Certain Experiences Have Extraordinary Impact
  4. Who - By Geoff Smart

The themes here:
  1. Making difficult decisions when the going gets tough (guess what 2023 is bringing...)
  2. Keeping your existing customers and wow'ing them from the start (Retention and upselling is easier than net new)
  3. Creating an unforgettable experience for your customer (plays well with #2)
  4. Hiring the right people and keeping them long term (Competitive hiring market these days, and it's poised to get even more so.)

There are so many more titles out there too, and looking at the books I've read recently, these four stand out as must reads for next year. 

Any you'd add to the list?

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Winnie Anderson
I LOVE to read and always have at least one book in progress. 

I've been re-reading some books so I'll share some of my faves...

  • The Referral Engine by John Jantz (of Duct Tape Marketing fame)

  • The Pumpkin Plan by Mike Michalowicz (all about how to clearly standout in your industry)

  • Building a Story Brand by Donald Miller (which I've already read 3 times)

As for personal development...any book by the late, legendary Wayne Dyer but I especially love The Power of Intention. 

Years ago I read The Soul of a Business by Tom Chappell (of Tom's of Maine) and I'm thinking about reading that again.

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Connor DeLaney
Winnie Anderson I need to revisit The Referral Engine, read it a longggg while ago and it feels like a timely book to get back to. 

Big fan of Mike Michalowicz, but haven't read The Pumpkin Plan (I was Profit First reader first). 

Great shares!
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Winnie Anderson
Connor DeLaney  you're welcome. I read The Referral Engine when it first came out and thought it was really good. He stresses the importance of being referral-worthy.

You'll love Pumpkin Plan! Mike is such a great person. He was gracious enough to let me interview him and he gave fantastic information. 
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