3 Mistakes You’re Making with Job Postings

Posted October 28, 2022 in
IMPACT+ HQ IMPACT+ HQ

Zach Basner

Digital Sales and Marketing Coach at IMPACT | “All you need is the plan, the road map, and the courage to press on to your destination.”

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"It's hard to find good people right now."

I've talked with numerous companies over the past year, including many of my own clients, about how difficult it's been to fill critical positions within their company.

Laborers.
Leaders. 
Sales reps.
You name it.

I'll usually ask to take a look at their job postings first...

Here are three things that are usually missing:

1. A mission (not a mission statement, but what's the company realistically looking to achieve? Remember, people will work for a salary, but they'll devote themselves to a mission.)

2. Salary details (If there isn't AT LEAST a range, you've automatically disqualified yourself from many talented individuals)

3. An accurate depiction of what the job is like (we often have long rows of bullets titled "Responsibilities" but have we explained the job in such a way that they can actually picture themselves doing it?)

These, in my opinion, are three critical details that will make you radically more attractive to great talent.

What would you add to this list? 
What else is missing from too many job postings out there? 🤔
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