Virtual Sales Appointment Strategies that Close Deals Faster
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4.4(12)
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0:23 hours on-demand video
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4 lessons
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Access on any internet-connected device
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Last Updated Apr 28, 2022
- How to write irresistible subject lines
- How to craft engaging personalized, 1:1 email copy
- How to use your email signature as a sales tool
- What content to include in every sales email
- How to move recipients to action in your email
- How to write irresistible subject lines
- How to craft engaging personalized, 1:1 email copy
- How to use your email signature as a sales tool
- What content to include in every sales email
- How to move recipients to action in your email
- How to implement a business strategy
- About the IMPACT Certified Coaching Program
- How using the proven method They Ask, You Answer can increase sales
- Valuable advice for business owners on how to grow a marketing agency
- Business software and books every CEO should know
- To scale your business from 2 to over 70 employees
- How to implement a business strategy
- About the IMPACT Certified Coaching Program
- How using the proven method They Ask, You Answer can increase sales
- Valuable advice for business owners on how to grow a marketing agency
- Business software and books every CEO should know
- To scale your business from 2 to over 70 employees
- What effective communication really looks and sounds like for both the buyer and seller
- How to establish trust with buyers before you ever talk to them
- How to remove weak language and establish authority
- What effective communication really looks and sounds like for both the buyer and seller
- How to establish trust with buyers before you ever talk to them
- How to remove weak language and establish authority
- How to get your team to fully embrace They Ask, You Answer
- How to keep them sticking to the process and hold them accountable
- How to quickly onboard any new sales reps who join your team in the future so your team never misses a beat
- How to get your team to fully embrace They Ask, You Answer
- How to keep them sticking to the process and hold them accountable
- How to quickly onboard any new sales reps who join your team in the future so your team never misses a beat
- What sales enablement content is (and isn't)
- What a revenue team is and how the revenue team model is the key to your success
- How to run powerful content brainstorms with your sales team
- How to leverage Liz's custom-built revenue content brainstorm tool
- How to report on the ROI of your content, so no one ever questions your value
- What sales enablement content is (and isn't)
- What a revenue team is and how the revenue team model is the key to your success
- How to run powerful content brainstorms with your sales team
- How to leverage Liz's custom-built revenue content brainstorm tool
- How to report on the ROI of your content, so no one ever questions your value
- Understand how modern buyers and the buying process have changed and what that means for your business
- Know the right content to create to drive traffic, leads, and sales and how to get started
- Learn how to use this content to speed up your sales process
- Learn the elements of the perfect inbound marketing website
- Understand the importance of trust in all of your inbound marketing efforts
- Understand how modern buyers and the buying process have changed and what that means for your business
- Know the right content to create to drive traffic, leads, and sales and how to get started
- Learn how to use this content to speed up your sales process
- Learn the elements of the perfect inbound marketing website
- Understand the importance of trust in all of your inbound marketing efforts
- What videos are included in The Selling 7
- The most common mistakes made when producing Selling 7 videos
- How to create a framework for producing Selling 7 videos
- How to make effective, high quality Selling 7 videos
- What videos are included in The Selling 7
- The most common mistakes made when producing Selling 7 videos
- How to create a framework for producing Selling 7 videos
- How to make effective, high quality Selling 7 videos
- Generate more leads
- Boost engagement on social media
- Improve the performance of your website
- An overview of The Visual Sale
- Welcome to the visual age
- The art of video for sales
- The evolution of buyer behavior
- Using video marketing in the awareness stage
- Using video marketing in the post-sale stage
- Creating a culture of video...in-house
- Generate more leads
- Boost engagement on social media
- Improve the performance of your website
- An overview of The Visual Sale
- Welcome to the visual age
- The art of video for sales
- The evolution of buyer behavior
- Using video marketing in the awareness stage
- Using video marketing in the post-sale stage
- Creating a culture of video...in-house
- How to align your teams around a common vision with video
- The different types of styles of marketing and sales videos
- The 7 types of videos that have the biggest impact on your revenue
- The 6 factors that make up an engaging and effective sales or marketing video
- How to align your teams around a common vision with video
- The different types of styles of marketing and sales videos
- The 7 types of videos that have the biggest impact on your revenue
- The 6 factors that make up an engaging and effective sales or marketing video
- What a CRM is and what it should be doing for your team
- How to be more efficient and productive using sales technology
- How to improve your sales enablement using sales technology
- How to optimize your sales process using sales technology
- How to choose the right CRM for you
- How to get started with sales technology
- What a CRM is and what it should be doing for your team
- How to be more efficient and productive using sales technology
- How to improve your sales enablement using sales technology
- How to optimize your sales process using sales technology
- How to choose the right CRM for you
- How to get started with sales technology
- The importance of leveraging content in the sales process
- How to spend less time educating in sales meetings and ensuring you’re always working with qualified prospects
- How Assignment Selling works
- When you should be using Assignment Selling
- What great Assignment Selling looks like
- How to get started
- The importance of leveraging content in the sales process
- How to spend less time educating in sales meetings and ensuring you’re always working with qualified prospects
- How Assignment Selling works
- When you should be using Assignment Selling
- What great Assignment Selling looks like
- How to get started
- How to use video through different stages of the sales process
- How to be successful with virtual selling
- How to measure your success with virtual selling
- How to use video through different stages of the sales process
- How to be successful with virtual selling
- How to measure your success with virtual selling
- The role your business website needs to play to see the results you're looking for
- What makes your business website great to your ideal buyers
- The consequences of not investing in your business website's user experience
- The 10 key areas of what we call the Website Mastery Scorecard
- The role your business website needs to play to see the results you're looking for
- What makes your business website great to your ideal buyers
- The consequences of not investing in your business website's user experience
- The 10 key areas of what we call the Website Mastery Scorecard
- Drive registration and attendance at webinars and virtual events with promo videos
- Get more people to view content with a promo video
- Show the value of your product to help close deals and encourage adoption
- Create personalized videos for ABM
- Increase open and CTR for emails by using video
- How to get started with your Vidyard account
- Using Vidyard with Sales and what best practices you need to know
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- Building client relationships
- Setting up your branded Vidyard page
- How to empower your sales team with the sales enablement videos they need with Vidyard
- Understanding the power you have in using Vidyard with your marketing
- How you can leverage Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to help supercharge your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT Plus team!
- Drive registration and attendance at webinars and virtual events with promo videos
- Get more people to view content with a promo video
- Show the value of your product to help close deals and encourage adoption
- Create personalized videos for ABM
- Increase open and CTR for emails by using video
- How to get started with your Vidyard account
- Using Vidyard with Sales and what best practices you need to know
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- Building client relationships
- Setting up your branded Vidyard page
- How to empower your sales team with the sales enablement videos they need with Vidyard
- Understanding the power you have in using Vidyard with your marketing
- How you can leverage Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to help supercharge your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT Plus team!
- How to write irresistible subject lines
- How to craft engaging personalized, 1:1 email copy
- How to use your email signature as a sales tool
- What content to include in every sales email
- How to move recipients to action in your email
- How to write irresistible subject lines
- How to craft engaging personalized, 1:1 email copy
- How to use your email signature as a sales tool
- What content to include in every sales email
- How to move recipients to action in your email
- How to approach HubSpot reporting for sales
- The basics of HubSpot dashboards for sales
- How to create your own dashboard as a sales rep
- How to create your own dashboard as a sales manager
- How to approach HubSpot reporting for sales
- The basics of HubSpot dashboards for sales
- How to create your own dashboard as a sales rep
- How to create your own dashboard as a sales manager
Course Details
4.4(12)
13 Videos • 23m 17s • Intermediate Level • Last Updated: 04/2022
In this course, we’ll examine today’s virtual marketplace, its effect on the sales process, and how to master virtual sales appointments that take less time and move more buyers to action.
This course is a great fit for any sales or service team that is either beginning the transition to virtual appointments or is experiencing a much longer sales cycle and lackluster results since making this shift.
By the end, you’ll know how to set up the appointments, how to leverage tools to help conduct meetings, how to ease your prospects’ concerns, and how to ensure you are not losing valuable sales opportunities when moving to a virtual environment.
Topics Covered In This Course
Driving Sales
This Course Includes
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Are you looking to boost the open and response rates to your sales emails?
In this course, Myriah Anderson dives into the fundamentals of crafting engaging emails that we use to successfully help move prospects along in the buying journey more quickly and with more confidence.
You will learn:
This course is a great fit for sales professionals and sales leaders who want to increase their team’s effectiveness with email communication and video in the sales process.
By the end of this course, you’ll be confident in how to create clickable subject lines, engaging email copy that includes 1:1 video, calls-to-action, interactive signatures, and the types of content that will help you move deals along faster.
Email marketing isn’t dead — it’s just much harder to make an impression these days, especially if you’re trying to sell something!
Are you looking to boost the open and response rates to your sales emails?
In this course, Myriah Anderson dives into the fundamentals of crafting engaging emails that we use to successfully help move prospects along in the buying journey more quickly and with more confidence.
You will learn:
This course is a great fit for sales professionals and sales leaders who want to increase their team’s effectiveness with email communication and video in the sales process.
By the end of this course, you’ll be confident in how to create clickable subject lines, engaging email copy that includes 1:1 video, calls-to-action, interactive signatures, and the types of content that will help you move deals along faster.
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In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified. Enter the revenue team and sales enablement content.
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The sales technique of assignment selling – wherein you assign content as homework strategically throughout the sales process – is proven to close more deals fasters across all industries. But how can you leverage technology (like HubSpot Sales Hub) to make your assignment selling more efficient and effective?
That's what this lesson is all about. In this lesson, you'll learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics.
That's what this lesson is all about. In this lesson, you'll learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics.
Note: You’ll need at least Sales Starter to get the most out of templates, snippets, and documents for assignment selling, and you’ll need Sales Pro or above to use sales content analytics.
The sales technique of assignment selling – wherein you assign content as homework strategically throughout the sales process – is proven to close more deals fasters across all industries. But how can you leverage technology (like HubSpot Sales Hub) to make your assignment selling more efficient and effective?
That's what this lesson is all about. In this lesson, you'll learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics.
That's what this lesson is all about. In this lesson, you'll learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics.
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“I don’t know how to clearly prove the ROI of our inbound marketing.”
“We know our content is driving traffic, but we don’t know if it’s impacting revenue.”
“Our leadership and sales teams don’t see the value of the content we’re producing.”
It doesn’t have to be like this.
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This course is a great fit for both sales managers and sales reps who either have not adopted a CRM platform or are in the process of vetting platforms and who want to improve their sales processes and performance.
By the end, you’ll know exactly what a CRM and other sales technology can and should do for you and your team, and have the knowledge to get started vetting and adopting these tools confidently!
Many of us have been there before: Everyone is excited about what’s possible and the promise of inbound marketing. You start creating content, sending emails, creating offers, optimizing your website — but then, as the weeks and months roll by, the questions start, and doubt creeps in…
“I don’t know how to clearly prove the ROI of our inbound marketing.”
“We know our content is driving traffic, but we don’t know if it’s impacting revenue.”
“Our leadership and sales teams don’t see the value of the content we’re producing.”
It doesn’t have to be like this.
In this course, Carina Duffy will teach you how we’ve seen sales organizations at hundreds of companies utilize CRMs and other sales technology to sell better and track performance. You’ll learn:
This course is a great fit for both sales managers and sales reps who either have not adopted a CRM platform or are in the process of vetting platforms and who want to improve their sales processes and performance.
By the end, you’ll know exactly what a CRM and other sales technology can and should do for you and your team, and have the knowledge to get started vetting and adopting these tools confidently!
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In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.
This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer.
By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.
In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.
This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer.
By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.
43m
FREE
Course
Level: Beginner
Updated: Sep 6, 2022
Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though you’re publishing article after article, video after video? Assignment Selling might be the missing piece of your inbound marketing puzzle.
When implemented, Assignment Selling, one of the fundamental pieces of They Ask, You Answer, puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on and close deals faster.
We have helped hundreds of businesses across multiple industries improve their sales processes using Assignment Selling, and in this course, Marcus Sheridan teaches you everything you need to know to make it a success at your organization.
In this course, you will learn:
This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!
Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though you’re publishing article after article, video after video? Assignment Selling might be the missing piece of your inbound marketing puzzle.
When implemented, Assignment Selling, one of the fundamental pieces of They Ask, You Answer, puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on and close deals faster.
We have helped hundreds of businesses across multiple industries improve their sales processes using Assignment Selling, and in this course, Marcus Sheridan teaches you everything you need to know to make it a success at your organization.
In this course, you will learn:
This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!
1h 11m
PRO
Course
Level: Beginner
Updated: Jan 28, 2022
When done correctly, virtual selling can shorten your sales cycle and provide additional opportunities for your business to connect with potential customers, especially in a COVID-19 world where face-to-face interactions can be difficult to come by.
Video enables you to hear someone’s voice, see their face, and build the more human, trusting connection needed to help your customers feel comfortable buying from you.
But how do you sell in a video-first, virtual workplace? In this essential course for any modern sales team, Myriah Anderson explains how to use video in every stage of the sales process to improve engagement and increase revenue.
By the end, you will know:
This course is a must for anyone in sales looking to navigate the socially distant waters of COVID-19 or simply improve and scale their current sales efforts using video.
When done correctly, virtual selling can shorten your sales cycle and provide additional opportunities for your business to connect with potential customers, especially in a COVID-19 world where face-to-face interactions can be difficult to come by.
Video enables you to hear someone’s voice, see their face, and build the more human, trusting connection needed to help your customers feel comfortable buying from you.
But how do you sell in a video-first, virtual workplace? In this essential course for any modern sales team, Myriah Anderson explains how to use video in every stage of the sales process to improve engagement and increase revenue.
By the end, you will know:
This course is a must for anyone in sales looking to navigate the socially distant waters of COVID-19 or simply improve and scale their current sales efforts using video.
1h 05m
PRO
Course
Level: Beginner
Updated: Apr 28, 2022
In this course, you’ll learn all about how to convert your incoming website visitors into leads, and how to make those conversion points effective.
This course is a great fit for any marketing professional new to inbound marketing who is looking to learn how to bring in more prospects through their website, and ultimately provide new sales opportunities for their company.
By the end, you’ll know how to get started with inbound lead generation and conversion optimization - from the moment a visitor enters your site, to when they become a lead and beyond!
In this course, you’ll learn all about how to convert your incoming website visitors into leads, and how to make those conversion points effective.
This course is a great fit for any marketing professional new to inbound marketing who is looking to learn how to bring in more prospects through their website, and ultimately provide new sales opportunities for their company.
By the end, you’ll know how to get started with inbound lead generation and conversion optimization - from the moment a visitor enters your site, to when they become a lead and beyond!
1h 21m
PRO
Course
Level: Beginner
Updated: Apr 28, 2022
How do you sell in a video-first, virtual workplace? Learn how to use video in every stage of the sales process to improve engagement and increase revenue.
How do you sell in a video-first, virtual workplace? Learn how to use video in every stage of the sales process to improve engagement and increase revenue.
37m
PRO
Course
Level: Intermediate
Updated: Apr 28, 2022
Needing a website for your business is a given, but the same website from 2000 or even 2013 isn’t going to cut it. To succeed with inbound marketing and They Ask, You Answer, your business website needs a specific user experience and unique features you may not have considered before.
Your business website can be your No. 1 salesperson, driving traffic, leads, and sales every single day of the year, after hours, without ever needing to take a day off. Unfortunately, too many businesses are missing out on this opportunity by investing in the wrong areas.
We’ve built hundreds of websites over the years that have helped businesses get set up for success and, in this course, we share everything you need to know to do it yourself. By the end of this quick, 35-minute course, you'll have a clear understanding of:
This course is ideally suited for business, marketing, and sales leaders who want to drive more growth through their business website.
Needing a website for your business is a given, but the same website from 2000 or even 2013 isn’t going to cut it. To succeed with inbound marketing and They Ask, You Answer, your business website needs a specific user experience and unique features you may not have considered before.
Your business website can be your No. 1 salesperson, driving traffic, leads, and sales every single day of the year, after hours, without ever needing to take a day off. Unfortunately, too many businesses are missing out on this opportunity by investing in the wrong areas.
We’ve built hundreds of websites over the years that have helped businesses get set up for success and, in this course, we share everything you need to know to do it yourself. By the end of this quick, 35-minute course, you'll have a clear understanding of:
This course is ideally suited for business, marketing, and sales leaders who want to drive more growth through their business website.
53m
PRO
Course
Level: Advanced
Updated: Apr 28, 2022
In this course, you’ll learn the importance of role-playing and how to execute effective role-play scenarios that actually help grow the confidence of your team, help them master the right communication techniques in a private environment (rather than in front of buyers), and ultimately improve your sales process and customer experience.
This course is a great fit for sales reps, sales leaders, and leadership, as it addresses a key skill that leaders and sales reps need to understand.
By the end of this course, you’ll be able to prepare for, conduct, and follow-up on a successful sales role-play.
In this course, you’ll learn the importance of role-playing and how to execute effective role-play scenarios that actually help grow the confidence of your team, help them master the right communication techniques in a private environment (rather than in front of buyers), and ultimately improve your sales process and customer experience.
This course is a great fit for sales reps, sales leaders, and leadership, as it addresses a key skill that leaders and sales reps need to understand.
By the end of this course, you’ll be able to prepare for, conduct, and follow-up on a successful sales role-play.
25m
PRO
Lesson
Level: Beginner
Updated: Jun 20, 2022
Nurturing your leads via email is absolutely critical to the success of your digital sales and marketing strategies – and HubSpot is a fantastic platform for lead nurturing automation. Unfortunately, many digital marketers just like you know you need to be running automated email lead nurturing campaigns.... but often the results are lackluster, at best, no matter what you do.
If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.
If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.
Nurturing your leads via email is absolutely critical to the success of your digital sales and marketing strategies – and HubSpot is a fantastic platform for lead nurturing automation. Unfortunately, many digital marketers just like you know you need to be running automated email lead nurturing campaigns.... but often the results are lackluster, at best, no matter what you do.
If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.
If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.
27m
FREE
Course
Level: Intermediate
Updated: Jun 21, 2022
If you’re in sales, you know how challenging prospecting can be. You’re reaching out to ideal buyers who have never heard of you before, and (in a single communication) you need to get them to like you, trust you, and take action. Too often, however, your messages go unopened and unanswered.Until now, that is.
In this new course, you’ll unlock the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates and leave your prospects genuinely excited to learn more from you.
In this new course, you’ll unlock the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates and leave your prospects genuinely excited to learn more from you.
If you’re in sales, you know how challenging prospecting can be. You’re reaching out to ideal buyers who have never heard of you before, and (in a single communication) you need to get them to like you, trust you, and take action. Too often, however, your messages go unopened and unanswered.Until now, that is.
In this new course, you’ll unlock the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates and leave your prospects genuinely excited to learn more from you.
In this new course, you’ll unlock the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates and leave your prospects genuinely excited to learn more from you.
1h 33m
PRO
Course
Level: Intermediate
Updated: Apr 28, 2022
Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.
Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.
1h 03m
FREE
Course
Level: Beginner
Updated: Apr 27, 2022
At IMPACT, we help you drive more sales from your inbound marketing by teaching you to execute a powerful framework, They Ask, You Answer.
But, why is video so important for sales and marketing? It’s simple. Using video for sales can help you break through inboxes and can earn 3x more responses. It allows sellers to build relationships at a distance, explain topics simply, and help accelerate deal cycles. Some companies who have used Vidyard have even cut their deal cycles in half with video!
Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Use video to get more views on content, more attendees at webinars and virtual events, and to move accounts forward in the sales cycle.
How to Use Marketing for Video:
You can benefit from using Vidyard with HubSpot to help supercharge your video for marketing and sales efforts. With the Vidyard for HubSpot integration, you can unlock capabilities to visibly showcase how video is helping move the business needle and drive key results; in HubSpot’s case, Vidyard helped their sales team achieve 4x booked meetings, 77% click-through rate on video, and a 94% retention rate for their top sales rep. Whether it’s through list building and segmentation, or workflow creation and lead scoring, Vidyard will showcase a broad view of data that’s necessary for you to see if your video efforts are valuable right inside of the HubSpot platform.
In this course, you will learn:
At IMPACT, we help you drive more sales from your inbound marketing by teaching you to execute a powerful framework, They Ask, You Answer.
But, why is video so important for sales and marketing? It’s simple. Using video for sales can help you break through inboxes and can earn 3x more responses. It allows sellers to build relationships at a distance, explain topics simply, and help accelerate deal cycles. Some companies who have used Vidyard have even cut their deal cycles in half with video!
Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Use video to get more views on content, more attendees at webinars and virtual events, and to move accounts forward in the sales cycle.
How to Use Marketing for Video:
You can benefit from using Vidyard with HubSpot to help supercharge your video for marketing and sales efforts. With the Vidyard for HubSpot integration, you can unlock capabilities to visibly showcase how video is helping move the business needle and drive key results; in HubSpot’s case, Vidyard helped their sales team achieve 4x booked meetings, 77% click-through rate on video, and a 94% retention rate for their top sales rep. Whether it’s through list building and segmentation, or workflow creation and lead scoring, Vidyard will showcase a broad view of data that’s necessary for you to see if your video efforts are valuable right inside of the HubSpot platform.
In this course, you will learn:
50m
PRO
Course
Level: Intermediate
Updated: Apr 28, 2022
Email marketing isn’t dead — it’s just much harder to make an impression these days, especially if you’re trying to sell something!
Are you looking to boost the open and response rates to your sales emails?
In this course, Myriah Anderson dives into the fundamentals of crafting engaging emails that we use to successfully help move prospects along in the buying journey more quickly and with more confidence.
You will learn:
This course is a great fit for sales professionals and sales leaders who want to increase their team’s effectiveness with email communication and video in the sales process.
By the end of this course, you’ll be confident in how to create clickable subject lines, engaging email copy that includes 1:1 video, calls-to-action, interactive signatures, and the types of content that will help you move deals along faster.
Email marketing isn’t dead — it’s just much harder to make an impression these days, especially if you’re trying to sell something!
Are you looking to boost the open and response rates to your sales emails?
In this course, Myriah Anderson dives into the fundamentals of crafting engaging emails that we use to successfully help move prospects along in the buying journey more quickly and with more confidence.
You will learn:
This course is a great fit for sales professionals and sales leaders who want to increase their team’s effectiveness with email communication and video in the sales process.
By the end of this course, you’ll be confident in how to create clickable subject lines, engaging email copy that includes 1:1 video, calls-to-action, interactive signatures, and the types of content that will help you move deals along faster.
38m
PRO
Lesson
Level: Advanced
Updated: Apr 28, 2022
You're using the HubSpot CRM and Sales Hub tools, but are you leveraging them to your fullest potential, so you can rely on the platform to help you maximize your revenue growth potential? If you're a sales manager or professional asking yourself this question, you're in the right place.
In this lesson, you'll learn:
In this lesson, you'll learn:
By the end of this short lesson, you'll feel 100% confident and comfortable navigating HubSpot's sales reporting tools, as well as how to use your dashboards to fuel real growth and help you close more deals faster.
You're using the HubSpot CRM and Sales Hub tools, but are you leveraging them to your fullest potential, so you can rely on the platform to help you maximize your revenue growth potential? If you're a sales manager or professional asking yourself this question, you're in the right place.
In this lesson, you'll learn:
In this lesson, you'll learn:
By the end of this short lesson, you'll feel 100% confident and comfortable navigating HubSpot's sales reporting tools, as well as how to use your dashboards to fuel real growth and help you close more deals faster.