Video Sales and Marketing Strategy

  
FREE
4.8
(5)

More From This Instructor

1h 20m
FREE
Course
Fundamentals of the Visual Sale
Level: Beginner Updated: Jul 5, 2021
In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer. 

By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.

In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer. 

By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.

Zach Basner

49m
PRO
Course
Mastering On-Camera Performance
Level: Intermediate Updated: Jul 11, 2021
In this course, we’ll uncover the skills and techniques to master your performance on-camera whether it’s a zoom meeting, 1:1 video, or full-scale production.

This course is a great fit for anyone who plans to participate in your organization’s videos, especially sales, marketing, service, and leadership team members.

By the end of this course, you’re going to have simple on-camera techniques to practice over time including ways to improve your state of mind, your physical appearance, and even how you sound.

What’s cool about this course, is that it’s a combination of many different skills and techniques that I’ve learned from public speaking (from the countless teachers and mentors that I’ve had), the lessons I’m learning as I continue creating video content, and the things that I’ve taught business professionals all over the world - and I’ve learned that ANYONE can be good on camera.

So, if you’re ready to stop being intimidated by the camera, and learn how to become a master communicator, let’s jump right into it.

In this course, we’ll uncover the skills and techniques to master your performance on-camera whether it’s a zoom meeting, 1:1 video, or full-scale production.

This course is a great fit for anyone who plans to participate in your organization’s videos, especially sales, marketing, service, and leadership team members.

By the end of this course, you’re going to have simple on-camera techniques to practice over time including ways to improve your state of mind, your physical appearance, and even how you sound.

What’s cool about this course, is that it’s a combination of many different skills and techniques that I’ve learned from public speaking (from the countless teachers and mentors that I’ve had), the lessons I’m learning as I continue creating video content, and the things that I’ve taught business professionals all over the world - and I’ve learned that ANYONE can be good on camera.

So, if you’re ready to stop being intimidated by the camera, and learn how to become a master communicator, let’s jump right into it.

Zach Basner

20m
FREE
Course
Elements of a great They Ask, You Answer website
Level: Beginner Updated: Jul 28, 2021
In this course, you’ll learn how to transform your website into a true buying tool for your prospects and customers. By looking at the ways that digital consumers have changed, we’ll pull out some basic principles that you can apply to your website to make it perform better in search results, convert more visitors and sales, and ultimately get ever-closer to creating an online experience fit to be regarded as the WebMD of your industry.

This course is a great fit for leaders passionate about how they communicate online, sales and marketing managers and teams, and of course anyone who is responsible for making updates to any part of your website.

By the end, you’ll know how to look at any page of your website and find gaps and missed opportunities, how to gradually make improvements or redesign entire elements of the website, and ultimately ensure that any experience buyers have with you online transitions perfectly into actually doing business with you.

Before we get started, I want to clarify that this is not a course about visual web design or development. In fact, you might find after taking this course, that changing the visual layout of your site is the least of your concerns. Instead, we’re focusing exclusively on user experience as it relates to the information and functionality of your website.

If you’re down with that, let’s get started.
In this course, you’ll learn how to transform your website into a true buying tool for your prospects and customers. By looking at the ways that digital consumers have changed, we’ll pull out some basic principles that you can apply to your website to make it perform better in search results, convert more visitors and sales, and ultimately get ever-closer to creating an online experience fit to be regarded as the WebMD of your industry.

This course is a great fit for leaders passionate about how they communicate online, sales and marketing managers and teams, and of course anyone who is responsible for making updates to any part of your website.

By the end, you’ll know how to look at any page of your website and find gaps and missed opportunities, how to gradually make improvements or redesign entire elements of the website, and ultimately ensure that any experience buyers have with you online transitions perfectly into actually doing business with you.

Before we get started, I want to clarify that this is not a course about visual web design or development. In fact, you might find after taking this course, that changing the visual layout of your site is the least of your concerns. Instead, we’re focusing exclusively on user experience as it relates to the information and functionality of your website.

If you’re down with that, let’s get started.

Zach Basner