Elements of a great They Ask, You Answer website

  
FREE
5.0
(1)

Unlock this full course now!

Get instant access to even more free sales and marketing courses and lessons.

More From This Instructor

1h 20m
FREE
Course
Fundamentals of the Visual Sale
Level: Beginner Updated: May 10, 2021
In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer. 

By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.

In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer. 

By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.

Zach Basner

1h 04m
FREE
Course
Video Sales and Marketing Strategy
Level: Beginner Updated: May 10, 2021
Align your teams around a common vision with video, learn how to make highly effective content, and ensure that as you start or continue your video journey, you do it with confidence.
Align your teams around a common vision with video, learn how to make highly effective content, and ensure that as you start or continue your video journey, you do it with confidence.

Zach Basner

49m
PRO
Course
Mastering On-Camera Performance
Level: Intermediate Updated: Jun 16, 2021
In this course, we’ll uncover the skills and techniques to master your performance on-camera whether it’s a zoom meeting, 1:1 video, or full-scale production.

This course is a great fit for anyone who plans to participate in your organization’s videos, especially sales, marketing, service, and leadership team members.

By the end of this course, you’re going to have simple on-camera techniques to practice over time including ways to improve your state of mind, your physical appearance, and even how you sound.

What’s cool about this course, is that it’s a combination of many different skills and techniques that I’ve learned from public speaking (from the countless teachers and mentors that I’ve had), the lessons I’m learning as I continue creating video content, and the things that I’ve taught business professionals all over the world - and I’ve learned that ANYONE can be good on camera.

So, if you’re ready to stop being intimidated by the camera, and learn how to become a master communicator, let’s jump right into it.

In this course, we’ll uncover the skills and techniques to master your performance on-camera whether it’s a zoom meeting, 1:1 video, or full-scale production.

This course is a great fit for anyone who plans to participate in your organization’s videos, especially sales, marketing, service, and leadership team members.

By the end of this course, you’re going to have simple on-camera techniques to practice over time including ways to improve your state of mind, your physical appearance, and even how you sound.

What’s cool about this course, is that it’s a combination of many different skills and techniques that I’ve learned from public speaking (from the countless teachers and mentors that I’ve had), the lessons I’m learning as I continue creating video content, and the things that I’ve taught business professionals all over the world - and I’ve learned that ANYONE can be good on camera.

So, if you’re ready to stop being intimidated by the camera, and learn how to become a master communicator, let’s jump right into it.

Zach Basner

Related Courses

17m
FREE
Course
Making the most of a virtual event sponsorship
Level: Intermediate Updated: May 10, 2021
Virtual sponsorships are a huge opportunity for your brand to get in front of a bigger audience AND to make a lasting impression on the virtual stage. Whatever your title might be, if you want to learn how to deliver maximum value as a sponsor for a virtual audience, then this is exactly where you need to be.

Discover why virtual event sponsorships are worth investing in, the types of virtual event sponsorships that are available, how to work effectively with event producers (from an event producer), and how to wow attendees and turn them into leads for your business.
Virtual sponsorships are a huge opportunity for your brand to get in front of a bigger audience AND to make a lasting impression on the virtual stage. Whatever your title might be, if you want to learn how to deliver maximum value as a sponsor for a virtual audience, then this is exactly where you need to be.

Discover why virtual event sponsorships are worth investing in, the types of virtual event sponsorships that are available, how to work effectively with event producers (from an event producer), and how to wow attendees and turn them into leads for your business.

Connor DeLaney

41m
FREE
Course
The revenue team approach to sales enablement content
Level: Intermediate Updated: May 10, 2021
No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, “You’re still not publishing what we need.” or “Yeah, only maybe 1% of our content helps me close any deals.” In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified.

The solution? Sales enablement content. 

But what is sales enablement content? How is it different from what you're already creating? And how do you go about creating a sustainable, scalable sales enablement content strategy that doesn't make you want to rip your hair out and makes you look like a total money-making hero at your company?

Well, you're in good hands with Liz Moorehead, IMPACT's editor-in-chief. Because, by the end of this course, you'll know:

  • What sales enablement content is (and isn't)
  • What a revenue team is and how the revenue team model is the key to your success
  • How to run powerful content brainstorms with your sales team
  • How to leverage Liz's custom-built revenue content brainstorm tool
  • How to report on the ROI of your content, so no one ever questions your value
No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, “You’re still not publishing what we need.” or “Yeah, only maybe 1% of our content helps me close any deals.” In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified.

The solution? Sales enablement content. 

But what is sales enablement content? How is it different from what you're already creating? And how do you go about creating a sustainable, scalable sales enablement content strategy that doesn't make you want to rip your hair out and makes you look like a total money-making hero at your company?

Well, you're in good hands with Liz Moorehead, IMPACT's editor-in-chief. Because, by the end of this course, you'll know:

  • What sales enablement content is (and isn't)
  • What a revenue team is and how the revenue team model is the key to your success
  • How to run powerful content brainstorms with your sales team
  • How to leverage Liz's custom-built revenue content brainstorm tool
  • How to report on the ROI of your content, so no one ever questions your value

Liz Moorehead

16m
FREE
Lesson
HubSpot Campaigns and Campaign Analytics
Level: Beginner Updated: May 10, 2021
You're using HubSpot to drive the traffic, leads, and sales you need through landing pages, blog articles, email marketing, and much, much more. But do you know how they're performing? That's exactly what the HubSpot Campaigns tool is for, but so many business leaders and digital marketers don't realize how powerful it can be.

In this lesson we’ll break down what HubSpot Campaigns actually are – how they function, and what you can do with the HubSpot Campaigns Analytics tools
You're using HubSpot to drive the traffic, leads, and sales you need through landing pages, blog articles, email marketing, and much, much more. But do you know how they're performing? That's exactly what the HubSpot Campaigns tool is for, but so many business leaders and digital marketers don't realize how powerful it can be.

In this lesson we’ll break down what HubSpot Campaigns actually are – how they function, and what you can do with the HubSpot Campaigns Analytics tools

Carina Duffy

37m
FREE
Course
Investing in your business website's user experience
Level: Intermediate Updated: May 28, 2021
Your business website should be your number one sales person, driving traffic, leads, and sales every single day of the year, without ever needing to take a vacation. Unfortunately, too often businesses stand in their own way of achieving this reality – why? By not making an investment in their website's user experience, thus making it a magnet for their ideal buyers. 

That changes with this course. 

By the end of this course, you'll have a clear understanding of:

  • The role your business website needs to play to see the results you're looking for
  • What makes your business website great to your ideal buyers 
  • The consequences of not investing in your business website's user experience
  • The 10 key areas of what we call the Website Performance Mastery Scorecard

This course is ideally suited for business, marketing, and sales leaders who want to drive more growth through their business website.
Your business website should be your number one sales person, driving traffic, leads, and sales every single day of the year, without ever needing to take a vacation. Unfortunately, too often businesses stand in their own way of achieving this reality – why? By not making an investment in their website's user experience, thus making it a magnet for their ideal buyers. 

That changes with this course. 

By the end of this course, you'll have a clear understanding of:

  • The role your business website needs to play to see the results you're looking for
  • What makes your business website great to your ideal buyers 
  • The consequences of not investing in your business website's user experience
  • The 10 key areas of what we call the Website Performance Mastery Scorecard

This course is ideally suited for business, marketing, and sales leaders who want to drive more growth through their business website.

Chris Duprey

1h 33m
PRO
Course
4 content guides to convert leads, close deals, and delight customers
Level: Intermediate Updated: May 28, 2021
Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.
Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.

Kevin Phillips