The revenue team approach to sales enablement content

After completing this course, you'll never, ever have anyone question the value of your content again. The revenue you will generate from your content will be undeniable.


Liz Moorehead

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About the Course

No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, “You’re still not publishing what we need.” or “Yeah, only maybe 1% of our content helps me close any deals.” In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified.

The solution? Sales enablement content. 

But what is sales enablement content? How is it different from what you're already creating? And how do you go about creating a sustainable, scalable sales enablement content strategy that doesn't make you want to rip your hair out and makes you look like a total money-making hero at your company?

Well, you're in good hands with Liz Moorehead, IMPACT's editor-in-chief. Because, by the end of this course, you'll know:

  • What sales enablement content is (and isn't)
  • What a revenue team is and how the revenue team model is the key to your success
  • How to run powerful content brainstorms with your sales team
  • How to leverage Liz's custom-built revenue content brainstorm tool
  • How to report on the ROI of your content, so no one ever questions your value

Course Content

Course overview
What is sales enablement content?
Revenue team fundamentals
Revenue team content brainstorming
Revenue team communication
How do you report on content ROI wins?


Liz Moorehead My love languages are AP Stylebook, Fast and Furious movies, cold weather, Han Solo, and peanut butter and jelly sandwiches. 3 Courses

As IMPACT’s editorial director, Liz empowers IMPACT to fulfill its purpose of being the #1 teacher in the digital sales and marketing space for growth-focused business leaders and professionals through the strategic development and execution of our content and video strategies. She is also the editor for IMPACT’s news coverage, and a content “therapist” for established and developing thought leaders. Additionally, she is a high-energy keynote speaker and podcast host who is on a one-woman mission to “unsuck” the content creation process. More specifically, she’s always dreaming up new tools, processes, and strategies to make creating absurdly helpful, insanely memorable, revenue-generating content easy for everyone. Outside of the office, she’s a freelance beer writer, an avid road-tripper and traveler, a workout nut with questionable coordination skills, and a steadfast fan cheering on her hometown Washington, D.C., sports teams from afar. #natitude

This Course Includes

  • Last Updated: February 5, 2021
  • 0:41 hours on-demand video
  • 6 lessons
  • Full lifetime access
  • Access on any internet-connected device

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