Managing Your Reputation and Reviews in Today's Marketplace
by
Connor DeLaney
About the Course
In this course, you’ll learn how to actively manage your online reputation, while leveraging the power of online reviews to drive qualified leads into the sales process. A great reputation will attract new business, but a bad reputation will ensure that your potential leads have the wrong impression of you from the very start.
This course is a great fit for marketing professionals or business owners who need to understand the fundamentals of an online reputation and how to harness the power of online reviews to attract new customers and drive revenue.
By the end of this course, you’ll have a full understanding of where your online reputation currently stands. You’ll be able to set up a repeatable process to drive new customer reviews to high-target external sites (such as Google My Business, Facebook, Angie’s List, or Home Advisor). And finally, you’ll learn how to properly address negative public feedback so that you can win back trust.
Course Content
Course Overview
1 Video
1:13min
Overview (1:13min)
1:13min
Understanding the Core Elements of Your Online Reputation
6 Videos
16:59min
Introduction (0:37min)
0:37min
Understanding the Core Elements of Your Online Reputation (3:09min)
3:09min
Social Proof on Your Website (4:51min)
4:51min
Company Profiles on External Sites (2:59min)
2:59min
Online Reviews on External Sites (4:24min)
4:24min
Assignment (0:59min)
0:59min
Generating Awesome Online Reviews
7 Videos
14:09min
Introduction (0:39min)
0:39min
Generating Awesome Online Reviews (1:08min)
1:08min
How to Create a Culture of Feedback at your Organization (3:09min)
3:09min
The Art of the Ask (3:24min)
3:24min
Streamlining Online Review Generation with Automation (3:41min)
3:41min
Setting Goals and Tracking Results (1:39min)
1:39min
Assignment (0:29min)
0:29min
Course Correcting a Bad Online Reputation
6 Videos
9:54min
Introduction (0:57min)
0:57min
Course Correcting a Bad Online Reputation (2:06min)
2:06min
Passive Management vs. Active Management (1:54min)
1:54min
Understanding Starts with “Listening” (2:30min)
2:30min
Replying to Negative Reviews and Comments (1:45min)
1:45min
Assignment (0:42min)
0:42min
Instructor
Connor DeLaney
"If you’re not prepared to be wrong, you’ll never come up with anything original."
1 Course
Connor is the Community & Events Manager at IMPACT. He is an innovator at heart, always bringing new ideas to the table and challenging the norm to find better solutions. Connor combines his passions for education and marketing to empower others to meet their business and revenue goals and loves building unforgettable experiences through ground-breaking industry events and engaged, passionate communities. In his free time, you will find him watching the Yankees game, reading a new book, or out on a dirt trail on his next adventure.
This Course Includes
- Last Updated: October 6, 2020
- 0.7 hours on-demand video
- 4 lessons
- Full lifetime access
- Access on any internet-connected device
(Esc)