Managing Your Reputation and Reviews in Today's Marketplace


Connor DeLaney

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About the Course

In this course, you’ll learn how to actively manage your online reputation, while leveraging the power of online reviews to drive qualified leads into the sales process. A great reputation will attract new business, but a bad reputation will ensure that your potential leads have the wrong impression of you from the very start. 

This course is a great fit for marketing professionals or business owners who need to understand the fundamentals of an online reputation and how to harness the power of online reviews to attract new customers and drive revenue.

By the end of this course, you’ll have a full understanding of where your online reputation currently stands. You’ll be able to set up a repeatable process to drive new customer reviews to high-target external sites (such as Google My Business, Facebook, Angie’s List, or Home Advisor). And finally, you’ll learn how to properly address negative public feedback so that you can win back trust.

Click here to download the Active Online Management Playbook

Course Content

Course Overview
Understanding the Core Elements of Your Online Reputation
Generating Awesome Online Reviews
Course Correcting a Bad Online Reputation


Connor DeLaney "If you’re not prepared to be wrong, you’ll never come up with anything original." 1 Course

Connor is the Community & Events Manager at IMPACT. He is an innovator at heart, always bringing new ideas to the table and challenging the norm to find better solutions. Connor combines his passions for education and marketing to empower others to meet their business and revenue goals and loves building unforgettable experiences through ground-breaking industry events and engaged, passionate communities. In his free time, you will find him watching the Yankees game, reading a new book, or out on a dirt trail on his next adventure.

This Course Includes

  • Last Updated: November 21, 2020
  • 0:42 hours on-demand video
  • 4 lessons
  • Full lifetime access
  • Access on any internet-connected device

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