Inbound Lead Generation & Conversion Optimization


Carina Duffy

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About the Course

In this course, you’ll learn all about how to convert your incoming website visitors into leads, and how to make those conversion points effective.

This course is a great fit for any marketing professional new to inbound marketing who is looking to learn how to bring in more prospects through their website, and ultimately provide new sales opportunities for their company.

By the end, you’ll know how to get started with inbound lead generation and conversion optimization - from the moment a visitor enters your site, to when they become a lead and beyond!

Course Content

Course Overview
Inbound Lead Generation Fundamentals
Inbound Lead Generation in Practice
Conversion Optimization Fundamentals
Conversion Optimization in Practice
Post-Conversion Optimization


Carina Duffy All the HubSpots, all the times. 5 Courses

As IMPACT’s Director of HubSpot Training, it is Carina’s mission to ensure all of IMPACT’s HubSpot-using clients are getting the most out the platform. Before leading the HubSquad (IMPACT’s team of HubSpot Certified Trainers), Carina spent several years training clients and developing a system for teaching companies how to get the most out of their HubSpot investment. Outside of the office, you can find her on the disc golf course, snowboarding at Mount Snow, or hanging out with her husband Matt and daughter Hazel.

This Course Includes

  • Last Updated: November 21, 2020
  • 1:05 hours on-demand video
  • 6 lessons
  • Full lifetime access
  • Access on any internet-connected device

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