Inbound Lead Generation & Conversion Optimization
by
Carina Duffy
About the Course
In this course, you’ll learn all about how to convert your incoming website visitors into leads, and how to make those conversion points effective.
This course is a great fit for any marketing professional new to inbound marketing who is looking to learn how to bring in more prospects through their website, and ultimately provide new sales opportunities for their company.
By the end, you’ll know how to get started with inbound lead generation and conversion optimization - from the moment a visitor enters your site, to when they become a lead and beyond!
Course Content
Course Overview
1 Video
0:52min
Overview (0:52min)
0:52min
Inbound Lead Generation Fundamentals
5 Videos
13:30min
Introduction (0:31min)
0:31min
What is Lead Generation? (3:54min)
3:54min
Elements of a Conversion Path (4:26min)
4:26min
Lead Qualification and Lifecycle Stages of Leads (4:09min)
4:09min
Assignment (0:30min)
0:30min
Inbound Lead Generation in Practice
6 Videos
15:32min
Introduction (0:25min)
0:25min
Using Call-to-Actions to get a User’s Attention (4:59min)
4:59min
Using Forms to Collect User Information (3:33min)
3:33min
Creating Landing Pages to Convert Leads (3:52min)
3:52min
Using Thank You Pages to Keep Leads Engaged (2:09min)
2:09min
Assignment (0:34min)
0:34min
Conversion Optimization Fundamentals
6 Videos
12:56min
Introduction (0:22min)
0:22min
What is Conversion Optimization? (1:16min)
1:16min
What Conversion Optimization Isn’t (2:01min)
2:01min
Conversion Optimization Tactics (6:39min)
6:39min
Important Metrics for Measuring Conversions (2:09min)
2:09min
Assignment (0:29min)
0:29min
Conversion Optimization in Practice
7 Videos
13:04min
Introduction (0:28min)
0:28min
Getting Started with Optimizing Your Conversion Paths (2:10min)
2:10min
Optimizing Your Calls-to-Action (2:22min)
2:22min
Optimizing Your Forms (4:13min)
4:13min
Optimizing Your Landing Pages (1:55min)
1:55min
Optimizing Your Thank You Pages (1:29min)
1:29min
Assignment (0:27min)
0:27min
Post-Conversion Optimization
6 Videos
9:54min
Introduction (0:33min)
0:33min
Using Automated Follow-up Emails After Conversion (1:35min)
1:35min
Post-Conversion Lead Qualification Strategies (2:47min)
2:47min
Nurturing Leads Who Aren’t Ready for a Sales Conversation (1:56min)
1:56min
Breaking Up is Hard to Do (2:40min)
2:40min
Assignment (0:23min)
0:23min
Instructor
Carina Duffy
All the HubSpots, all the times.
5 Courses
As IMPACT’s Director of HubSpot Training, it is Carina’s mission to ensure all of IMPACT’s HubSpot-using clients are getting the most out the platform. Before leading the HubSquad (IMPACT’s team of HubSpot Certified Trainers), Carina spent several years training clients and developing a system for teaching companies how to get the most out of their HubSpot investment. Outside of the office, you can find her on the disc golf course, snowboarding at Mount Snow, or hanging out with her husband Matt and daughter Hazel.
This Course Includes
- Last Updated: November 21, 2020
- 1:05 hours on-demand video
- 6 lessons
- Full lifetime access
- Access on any internet-connected device
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