How To Optimize Your Google My Business Listing

Kevin Phillips

About the Course

How important is it to you that your business shows up on Google for relevant search queries?

Extremely important, right? That question is a no-brainer.

And to make it happen, you dedicate a lot of your time optimizing your website’s SEO, improving your social media and email campaigns, and even paying for Google Ads to appear at the tippy-top of search results.

But there’s a tool, a FREE tool, that can help prospects find your business more frequently in Google Search and Google Maps (especially if you’re a local business).

Many organizations are familiar with Google My Business. They know they have to create an account, enter their physical address, and maybe upload their logo. And by doing so, prospects wanting to visit their location can get there using Google Maps.

But that is not all this tool is useful for. Far from it. Google is continuously rolling out new tools and features with Google My Business making it an extremely valuable tool in any business’s marketing arsenal.

In fact, by optimizing your Google My Business listing, you’ll increase your visibility in search, give prospects a better shopping experience, and drive more traffic to your website and social channels in addition to your front door.

And that’s what this course is all about.

In this course, you’ll learn:

What Google My Business is
Why Google My Business is important
How to optimize your listing
How to review and add images
How to audit and respond to reviews
How to create google posts
How to add videos
How to measure success using insights

By the end of this course, you’ll know how to optimize and maintain your Google My Business listing to appear more frequently in relevant search queries, provide amazing experiences for your visitors, and turn more prospects into customers.

Course Content

Course Overview

1 Video 2:21min

A Step-By-Step Guide to Google My Business

9 Videos 1:28hr

Introduction (11:26min) 11:26min

Why is Google My Business Important? (2:48min) 2:48min

Optimizing Your Business Listing on Google (6:13min) 6:13min

Google My Business Home Page and Editing Basic Info (12:33min) 12:33min

Adding and Reviewing Images to Google My Business (9:51min) 9:51min

Handling Customer Reviews on Google (14:56min) 14:56min

How to Utilize Google Posts (8:24min) 8:24min

Leveraging Video Content on Google My Business (12:03min) 12:03min

Important Google My Business Analytics and Insights (9:49min) 9:49min

Instructor

Kevin Phillips "A man who carries a cat by the tail learns something he can learn in no other way." 7 Courses

As IMPACT’s Senior Content Trainer and your favorite instructor, Kevin has taught over 100 content managers the fine arts of content marketing, the philosophy of They Ask, You Answer, and the science of SEO. As a collector of case studies, you can see a gallery of his work by visiting IMPACT’s Real World Results. Kevin’s love for learning is surpassed only by his passion for teaching. From educating clients how to be rockstar content managers, to training other content trainers how to train content managers, to coaching his three kids how to be passably-functional people, Kevin now brings his unique experiences and sense of humor to IMPACT + courses and peer groups. Outside of work, Kevin is still settling into life in the midwest after spending over 3 ½ decades in the Pacific North-North-Northwest. Fortunately, the abundance of disc golf courses, longer summers, and roadside sweet corn stands help with the adjustment. He’s still waiting to see a moose here. So far, they’re just on Minnesota license plates.

This Course Includes

Last Updated: February 26, 2021
1:30 hours on-demand video
2 lessons
Full lifetime access
Access on any internet-connected device

How To Optimize Your Google My Business Listing