Contents
How to Optimize Your Google My Business Listing
- What Google My Business is
- Why Google My Business is important
- How to optimize your listing
- How to review and add images
- How to audit and respond to reviews
- How to create google posts
- How to add videos
- How to measure success using insights
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- How to use Google Search Console
- How to use Google Analytics
- How to use Google Search Console
- How to use Google Analytics
- What does a content manager do?
- What problems does a content manager solve?
- How can I get the results needed to prove myself in my new role?
- What should I be doing on a daily, weekly, and monthly basis?
- What does a content manager do?
- What problems does a content manager solve?
- How can I get the results needed to prove myself in my new role?
- What should I be doing on a daily, weekly, and monthly basis?
- Why each of the Big 5 is critical to content marketing success
- Specific nuances for writing each of the Big 5
- Examples of high-performing Big 5 articles in action
- Why each of the Big 5 is critical to content marketing success
- Specific nuances for writing each of the Big 5
- Examples of high-performing Big 5 articles in action
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
- Why these topics are important
- Overcoming objections to answering these questions
- Why SME participation is so important for each topic
- How SMEs can help bring these topics to life
- Important considerations to keep in mind while creating this content
- Why these topics are important
- Overcoming objections to answering these questions
- Why SME participation is so important for each topic
- How SMEs can help bring these topics to life
- Important considerations to keep in mind while creating this content
- How to write engaging body copy
- Copywriting tips for show-stopping conclusions
- How to do an internal review of content
- Who should be involved in proofing your content
- Tools to help you proof your content faster and more thoroughly
- How to write engaging body copy
- Copywriting tips for show-stopping conclusions
- How to do an internal review of content
- Who should be involved in proofing your content
- Tools to help you proof your content faster and more thoroughly
- Copywriting tips for engaging content
- When, where, and how to talk about your brand’s offerings
- How to add visual appeal to your content
- Copywriting tips for engaging content
- When, where, and how to talk about your brand’s offerings
- How to add visual appeal to your content
- Review The Big 5 you learned from They Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
- Review The Big 5 you learned from They Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
- Why you need conversion and content offers on your website, no matter what it is that you do or sell at your company
- From checklists to sales appointments, what are the best types of conversion and content offers for businesses
- Specifically what conversion and content offers are most effective at various stages of the buyer's journey
- Why you need conversion and content offers on your website, no matter what it is that you do or sell at your company
- From checklists to sales appointments, what are the best types of conversion and content offers for businesses
- Specifically what conversion and content offers are most effective at various stages of the buyer's journey
- How to integrate Vidyard into your CRM and marketing automation platforms to prove your videos have a direct impact on deals
- Analytics that will help your marketing and sales teams make data-driven decisions
- How to create different dashboard views with the Vidyard + HubSpot integration
- Ways to use video view data for lead scoring
- How to prove your digital marketing ROI
- How to build in-video CTA actions
- Vidyard Video data custom attributes and how to use them
- How to integrate Vidyard into your CRM and marketing automation platforms to prove your videos have a direct impact on deals
- Analytics that will help your marketing and sales teams make data-driven decisions
- How to create different dashboard views with the Vidyard + HubSpot integration
- Ways to use video view data for lead scoring
- How to prove your digital marketing ROI
- How to build in-video CTA actions
- Vidyard Video data custom attributes and how to use them
- The 10 core components of every great website
- What it means to have a “great website”
- How to leverage website data to increase your sales
- The 10 core components of every great website
- What it means to have a “great website”
- How to leverage website data to increase your sales
- Comprender cómo han cambiado los compradores modernos y el proceso de compra y lo que eso significa para tu negocio.
- Conocer el contenido correcto que debes crear para impulsar el tráfico, los clientes potenciales y las ventas.
- Comenzar a aprender a usar este contenido para acelerar su proceso de ventas.
- Conocer los elementos de una página web de inbound marketing perfecta.
- Comprender la importancia de la confianza en todos tus esfuerzos relacionados con el inbound marketing.
- Comprender cómo han cambiado los compradores modernos y el proceso de compra y lo que eso significa para tu negocio.
- Conocer el contenido correcto que debes crear para impulsar el tráfico, los clientes potenciales y las ventas.
- Comenzar a aprender a usar este contenido para acelerar su proceso de ventas.
- Conocer los elementos de una página web de inbound marketing perfecta.
- Comprender la importancia de la confianza en todos tus esfuerzos relacionados con el inbound marketing.
- Why you need to consistently manage and optimize your website
- The core focus areas to prioritize
- Common challenges in website optimization and how to overcome them
- Why you need to consistently manage and optimize your website
- The core focus areas to prioritize
- Common challenges in website optimization and how to overcome them
- Knowing the right keywords to target
- Structuring and writing copy to make both humans and robots (search engines) happy
- Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
- Using SEO to beat the competition
- Knowing the right keywords to target
- Structuring and writing copy to make both humans and robots (search engines) happy
- Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
- Using SEO to beat the competition
- What a CRM is and what it should be doing for your team
- How to be more efficient and productive using sales technology
- How to improve your sales enablement using sales technology
- How to optimize your sales process using sales technology
- How to choose the right CRM for you
- How to get started with sales technology
- What a CRM is and what it should be doing for your team
- How to be more efficient and productive using sales technology
- How to improve your sales enablement using sales technology
- How to optimize your sales process using sales technology
- How to choose the right CRM for you
- How to get started with sales technology
- How to write website copy that connects with your audience
- The three web pages you should focus on first
- Who should be the hero of your content’s story
- How to write website copy that connects with your audience
- The three web pages you should focus on first
- Who should be the hero of your content’s story
- Generate more leads
- Boost engagement on social media
- Improve the performance of your website
- An overview of The Visual Sale
- Welcome to the visual age
- The art of video for sales
- The evolution of buyer behavior
- Using video marketing in the awareness stage
- Using video marketing in the post-sale stage
- Creating a culture of video...in-house
- Generate more leads
- Boost engagement on social media
- Improve the performance of your website
- An overview of The Visual Sale
- Welcome to the visual age
- The art of video for sales
- The evolution of buyer behavior
- Using video marketing in the awareness stage
- Using video marketing in the post-sale stage
- Creating a culture of video...in-house
- Understand how modern buyers and the buying process have changed and what that means for your business
- Know the right content to create to drive traffic, leads, and sales and how to get started
- Learn how to use this content to speed up your sales process
- Learn the elements of the perfect inbound marketing website
- Understand the importance of trust in all of your inbound marketing efforts
- Understand how modern buyers and the buying process have changed and what that means for your business
- Know the right content to create to drive traffic, leads, and sales and how to get started
- Learn how to use this content to speed up your sales process
- Learn the elements of the perfect inbound marketing website
- Understand the importance of trust in all of your inbound marketing efforts
- What exactly a self-selection tool is
- The different types of self-selection tools
- How self-selection tools can help shorten the sales cycle and improve website conversion rates by guiding buyers to their best options
- How to go about building your own self-selection tool
- What exactly a self-selection tool is
- The different types of self-selection tools
- How self-selection tools can help shorten the sales cycle and improve website conversion rates by guiding buyers to their best options
- How to go about building your own self-selection tool
- Establish a deep understanding of the role of your website and precisely what it is that your buyers are seeking from you.
- Discover the four essential things every single one of your ideal-fit prospects is looking for from your website, no matter what it is that you do or sell.
- Unlock seven simple, yet powerful website copywriting techniques that will empower you to deliver your well-researched messages and value propositions with greater clarity.
- Establish a deep understanding of the role of your website and precisely what it is that your buyers are seeking from you.
- Discover the four essential things every single one of your ideal-fit prospects is looking for from your website, no matter what it is that you do or sell.
- Unlock seven simple, yet powerful website copywriting techniques that will empower you to deliver your well-researched messages and value propositions with greater clarity.
- How to prove your content makes money
- How to report on content ROI like Marcus Sheridan
- How to create custom ROI reports in HubSpot
- How to prove your content makes money
- How to report on content ROI like Marcus Sheridan
- How to create custom ROI reports in HubSpot
- The role your business website needs to play to see the results you're looking for
- What makes your business website great to your ideal buyers
- The consequences of not investing in your business website's user experience
- The 10 key areas of what we call the Website Mastery Scorecard
- The role your business website needs to play to see the results you're looking for
- What makes your business website great to your ideal buyers
- The consequences of not investing in your business website's user experience
- The 10 key areas of what we call the Website Mastery Scorecard
- The most common reasons why chaotic, messy HubSpot portals happen to good, well-meaning HubSpotter's
- The step-by-step process you need to follow to clean out your old, unwanted contacts and how to clean up our data
- Long-term strategies to keep your HubSpot portal data pristine, clean, and always reliable and up-to-date
- The most common reasons why chaotic, messy HubSpot portals happen to good, well-meaning HubSpotter's
- The step-by-step process you need to follow to clean out your old, unwanted contacts and how to clean up our data
- Long-term strategies to keep your HubSpot portal data pristine, clean, and always reliable and up-to-date
- What is semantic HTML is and how does it play a role in getting your pages ranked?
- What factors does Google consider when looking at a page? (Hint: it’s not just looking at the words!)
- How does SEO go beyond the words on a page to the structure of your site?
- How to make it easy for Google to understand your site’s structure
- The importance of mobile friendliness & responsive design
- HTML basics to get you started
- What is semantic HTML is and how does it play a role in getting your pages ranked?
- What factors does Google consider when looking at a page? (Hint: it’s not just looking at the words!)
- How does SEO go beyond the words on a page to the structure of your site?
- How to make it easy for Google to understand your site’s structure
- The importance of mobile friendliness & responsive design
- HTML basics to get you started
- The importance of proper planning during the pre-production stage.
- Supporting the client throughout the production process.
- The importance of understanding The Selling 7 and They Ask, You Answer when creating case studies videos.
- The production stage including what a filming day could look like.
- Industry-proven director tips to make your filming day successful.
- The post-production stage including transferring your footage and editing.
- The importance of proper planning during the pre-production stage.
- Supporting the client throughout the production process.
- The importance of understanding The Selling 7 and They Ask, You Answer when creating case studies videos.
- The production stage including what a filming day could look like.
- Industry-proven director tips to make your filming day successful.
- The post-production stage including transferring your footage and editing.
- How to use Google Search Console
- How to use Google Analytics
- How to use Google Search Console
- How to use Google Analytics
- How to approach HubSpot reporting for sales
- The basics of HubSpot dashboards for sales
- How to create your own dashboard as a sales rep
- How to create your own dashboard as a sales manager
- How to approach HubSpot reporting for sales
- The basics of HubSpot dashboards for sales
- How to create your own dashboard as a sales rep
- How to create your own dashboard as a sales manager
- Drive registration and attendance at webinars and virtual events with promo videos
- Get more people to view content with a promo video
- Show the value of your product to help close deals and encourage adoption
- Create personalized videos for ABM
- Increase open and CTR for emails by using video
- How to get started with your Vidyard account
- Using Vidyard with Sales and what best practices you need to know
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- Building client relationships
- Setting up your branded Vidyard page
- How to empower your sales team with the sales enablement videos they need with Vidyard
- Understanding the power you have in using Vidyard with your marketing
- How you can leverage Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to help supercharge your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT Plus team!
- Drive registration and attendance at webinars and virtual events with promo videos
- Get more people to view content with a promo video
- Show the value of your product to help close deals and encourage adoption
- Create personalized videos for ABM
- Increase open and CTR for emails by using video
- How to get started with your Vidyard account
- Using Vidyard with Sales and what best practices you need to know
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- Building client relationships
- Setting up your branded Vidyard page
- How to empower your sales team with the sales enablement videos they need with Vidyard
- Understanding the power you have in using Vidyard with your marketing
- How you can leverage Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to help supercharge your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT Plus team!
- Your website be more organized, structured, and easier for users to navigate
- You spot new content priorities, opportunities, and gaps with ease
- Search engines like Google map your content more efficiently
- Your search rankings go up due to better visibility
- Your website be more organized, structured, and easier for users to navigate
- You spot new content priorities, opportunities, and gaps with ease
- Search engines like Google map your content more efficiently
- Your search rankings go up due to better visibility
- “Conversational Marketing” and embracing that in your business culture.
- How to shift the organizational mindset to embrace live chat.
- Discover how to create a live chat playbook to roll out your strategy.
- 5 Rules for starting your first conversation and advanced techniques to improve the end-user experience.
- The importance of measuring and the key metrics to monitor with your live chat.
- Learn about the advanced features that you can do and understand when you are ready to implement them.
- “Conversational Marketing” and embracing that in your business culture.
- How to shift the organizational mindset to embrace live chat.
- Discover how to create a live chat playbook to roll out your strategy.
- 5 Rules for starting your first conversation and advanced techniques to improve the end-user experience.
- The importance of measuring and the key metrics to monitor with your live chat.
- Learn about the advanced features that you can do and understand when you are ready to implement them.
- How to choose the right social platforms for your business
- When and how often to post on those platforms
- Basic best practices for different social media channels
- B2B vs. B2C practices on social media
- How to run social media contests successfully and legally online
- When and how to hire a social media manager
- How to monitor and measure the success of your social media strategy
- How to choose the right social platforms for your business
- When and how often to post on those platforms
- Basic best practices for different social media channels
- B2B vs. B2C practices on social media
- How to run social media contests successfully and legally online
- When and how to hire a social media manager
- How to monitor and measure the success of your social media strategy
- The different ways to define return on investment (ROI) at your organization
- The tools HubSpot has to track your ROI (even if you’re not using HubSpot Sales) and how to use them
- How to manage your data properly in HubSpot
- How to create effective ROI reports in HubSpot
- The different ways to define return on investment (ROI) at your organization
- The tools HubSpot has to track your ROI (even if you’re not using HubSpot Sales) and how to use them
- How to manage your data properly in HubSpot
- How to create effective ROI reports in HubSpot
- Are you a new IMPACT+ for Teams member or IMPACT client? Learn how to navigate and use your team scorecard, join the right community mastermind group, and understand how to find the right content every time.
- Are you a new member and want to make sure you spend your time on the most important things in IMPACT+? Learn about the three tiers IMPACT+ offers to provide you with the best support on your They Ask, you Answer business journey.
- Successfully navigate IMPACT+ and understand where certain content or resources live.
- Facilitate a scoring round and planning period with your team using the IMPACT+ tools section.
- Find the content and resources in IMPACT+ that you need to succeed with They Ask, You Answer.
- Are you a new IMPACT+ for Teams member or IMPACT client? Learn how to navigate and use your team scorecard, join the right community mastermind group, and understand how to find the right content every time.
- Are you a new member and want to make sure you spend your time on the most important things in IMPACT+? Learn about the three tiers IMPACT+ offers to provide you with the best support on your They Ask, you Answer business journey.
- Successfully navigate IMPACT+ and understand where certain content or resources live.
- Facilitate a scoring round and planning period with your team using the IMPACT+ tools section.
- Find the content and resources in IMPACT+ that you need to succeed with They Ask, You Answer.
Course Details
Topics Covered In This Course
This Course Includes
Meet Your Instructor

As IMPACT’s Senior Content Trainer and your favorite instructor, Kevin has taught over 100 content managers the fine arts of content marketing, the philosophy of They Ask, You Answer, and the science of SEO. As a collector of case studies, you can see a gallery of his work by visiting IMPACT’s Real World Results. Kevin’s love for learning is surpassed only by his passion for teaching. From educating clients how to be rockstar content managers, to training other content trainers how to train content managers, to coaching his three kids how to be passably-functional people, Kevin now brings his unique experiences and sense of humor to IMPACT + courses and peer groups. Outside of work, Kevin is still settling into life in the midwest after spending over 3 ½ decades in the Pacific North-North-Northwest. Fortunately, the abundance of disc golf courses, longer summers, and roadside sweet corn stands help with the adjustment. He’s still waiting to see a moose here. So far, they’re just on Minnesota license plates.
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Course Transcripts:
Course Transcripts:
If this sounds familiar, you have come to the right place. IMPACT Principal Content Marketing Trainer Kevin Phillips is here to empower you with the knowledge and tactical direction you need to feel comfortable in your new role. Also, you'll discover exactly how you fit in at your company as a key player in driving big results.
By the end of this course, you'll feel confident in your new role as a content manager and will have a clear roadmap of how to establish yourself as a results-driving hero at your organization.
Course Transcripts:
If this sounds familiar, you have come to the right place. IMPACT Principal Content Marketing Trainer Kevin Phillips is here to empower you with the knowledge and tactical direction you need to feel comfortable in your new role. Also, you'll discover exactly how you fit in at your company as a key player in driving big results.
By the end of this course, you'll feel confident in your new role as a content manager and will have a clear roadmap of how to establish yourself as a results-driving hero at your organization.
Course Transcripts:
Course Transcripts:
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Intro
Course Transcripts:
Intro
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What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company?
If these are the questions you're wrestling with, you've come to the right place! In this lesson, you'll walk away with a deep understanding of:
By the end of this lesson, you'll have a ton of ideas for different types of conversion and content offers you can create for your company that will get the biggest results – based on your goals and the unique journey of your buyers – and you'll understand how to tie them to your pre-existing content on your website.
What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company?
If these are the questions you're wrestling with, you've come to the right place! In this lesson, you'll walk away with a deep understanding of:
By the end of this lesson, you'll have a ton of ideas for different types of conversion and content offers you can create for your company that will get the biggest results – based on your goals and the unique journey of your buyers – and you'll understand how to tie them to your pre-existing content on your website.
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Course Transcripts:
This course is a great fit for any marketing professional who uses (or is starting to use) HubSpot and is looking to leverage the platform to both improve their overall buyer’s experience and save their team time and effort.
By the end, you’ll have a full understanding of how you can utilize HubSpot’s workflows tool to make your marketing process more seamless.
Course Transcripts:
This course is a great fit for any marketing professional who uses (or is starting to use) HubSpot and is looking to leverage the platform to both improve their overall buyer’s experience and save their team time and effort.
By the end, you’ll have a full understanding of how you can utilize HubSpot’s workflows tool to make your marketing process more seamless.
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Intro
Lesson 1
Lesson 2
Lesson 3
Lesson 4
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Intro
Lesson 1
Lesson 2
Lesson 3
Lesson 4
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In this lesson, you'll learn:
In this lesson, you'll learn:
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In this lesson with IMPACT Director of HubSpot Training Carina Duffy, you'll discover how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your digital sales and marketing mastery progress, anytime and anywhere.
In this lesson with IMPACT Director of HubSpot Training Carina Duffy, you'll discover how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your digital sales and marketing mastery progress, anytime and anywhere.
The Transcript For This Course
The Transcript For This Course
"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. It's making it impossible to leverage HubSpot for contact segmentation, marketing and sales automation, and database management. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics."
If this sounds like you, you're in the right place.
In this course you'll learn:
Course Transcripts:
"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. It's making it impossible to leverage HubSpot for contact segmentation, marketing and sales automation, and database management. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics."
If this sounds like you, you're in the right place.
In this course you'll learn:
Course Transcripts:
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In this lesson, you'll learn:
By the end of this short lesson, you'll feel 100% confident and comfortable navigating HubSpot's sales reporting tools, as well as how to use your dashboards to fuel real growth and help you close more deals faster.
The Lesson Transcript
In this lesson, you'll learn:
By the end of this short lesson, you'll feel 100% confident and comfortable navigating HubSpot's sales reporting tools, as well as how to use your dashboards to fuel real growth and help you close more deals faster.
The Lesson Transcript
Course Transcripts:
Intro
Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
Course Transcripts:
Intro
Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
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1) What is the best practice to select the type of post (update, offer, event) for the following types you described?
- Blog articles (you mentioned update in the video)
- ebooks and downloads (??)
- Upcoming events (I am assuming events)
- Special offers (I am assuming offers)
- Product promotion (??)
2) Does the button selected in the post make a difference in what happens when someone interacts with the post and clicks the button?
Thank you!
1)
You choose what happens when the button is clicked by picking the appropriate landing page. The button copy you choose should give them context to where they're going.
For example, if you use "Learn More" but the page goes to a shopping cart, most people will bail because your promise (to educate) didn't match what you delivered (attempt to sell).
I really wish there was more customizable options here to be able to develop more enticing button copy, but you're stuck with the 6 stock options (for now at least).
I also wanted to ask what you recommend to put in the service area field for GMB. We are a national service company and are not sure how to handle this input area of the GMB listing. A few years ago, you could add a service area radius in miles and we used the max of 600 miles from our headquarter location. Yet, Google discontinued this. Now the service area field is blank and would like your thoughts on what you recommend for us. Thank you!