Contents
-
Course Overview
1 Video • 2m 39s
Overview 2m 39s
-
1. What is LinkedIn Advertising & How Does it Work?
3 Videos • 4m 45s
-
2. How to Start With LinkedIn Advertising
3 Videos • 6m 25s
-
3. Different Types of Ad Campaigns on LinkedIn
4 Videos • 10m 23s
-
4. Building Qualified LinkedIn Audiences
5 Videos • 13m 20s
-
5. How to Take Advantage of Matched Audiences
3 Videos • 9m 05s
-
6. How to Manage Your LinkedIn Campaigns
3 Videos • 11m 40s
Getting Started with B2B LinkedIn Advertising
FREE
5.0(1)
5.0(1)
-
-
-
-
-
-
Course Overview
1 Video • 2m 39s
Overview 2m 39s
-
1. What is LinkedIn Advertising & How Does it Work?
3 Videos • 4m 45s
-
2. How to Start With LinkedIn Advertising
3 Videos • 6m 25s
-
3. Different Types of Ad Campaigns on LinkedIn
4 Videos • 10m 23s
-
4. Building Qualified LinkedIn Audiences
5 Videos • 13m 20s
-
5. How to Take Advantage of Matched Audiences
3 Videos • 9m 05s
-
6. How to Manage Your LinkedIn Campaigns
3 Videos • 11m 40s
Course Details
5.0(1)
22 Videos • 58m 17s • Beginner Level • Last Updated: 03/2021
As a B2B marketer, you know how valuable a strong brand presence is on all social media channels. You constantly engage, comment, post, share - all the things every blog or article has told you to do to make it on social.
But these platforms have a secret - they want to make money.
Okay, maybe it’s not a secret. But it’s true. And because they’ve spent billions of dollars developing complex AI and algorithms to provide users the best experience possible, they want to be reimbursed. I don’t blame them.
This is why channels such as Facebook and LinkedIn make getting your brand’s posts and content to be seen organically within their user’s feeds almost impossible and why they want you to have to pay for that kind of invaluable exposure.
Maybe you are no stranger to the paid media advertising game - you’ve developed strategies around Google search and maybe even Facebook. But there is one platform that tends to scare people when it comes time to whip out that credit card. And that’s LinkedIn.
That’s where this course comes in.
Upon completion of the Introduction to LinkedIn Advertising course, you’ll learn just how powerful LinkedIn ads can be for your B2B brand, how to make the most of your budget within the platform, and what to look for when managing these campaigns.
You’ll also learn how to best use LinkedIn’s most valuable feature - Audience Targeting. Say hello to the most popular ABM strategy tool you’ve probably never even thought of.
This course is a great fit for digital marketers who are ready to invest in social advertising in a way that is guaranteed to drive the most qualified B2B traffic to your site and explore a brand new profit center.
This Course Includes
Log in to leave a comment or
Sign up for free