Fundamentals of the Visual Sale

Buyer habits have dramatically changed, has your sales and marketing? Video is the most effective way for businesses to explain complex ideas and build trust with audiences.


Zach Basner

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About the Course

In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer. 

By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.

Course Content

Course Overview
Video Content and Today’s Changing Buyer
Leveraging a Buyer-Centric Video Sales Strategy
Using Video in Your Everyday Sales Communication
A Structure for Effective Sales Videos


Zach Basner “All you need is the plan, the road map, and the courage to press on to your destination.” 3 Courses

As IMPACT’s Director of Inbound Training and Video Strategy, Zach is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries. A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

This Course Includes

  • Last Updated: November 21, 2020
  • 1:20 hours on-demand video
  • 5 lessons
  • Full lifetime access
  • Access on any internet-connected device

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