Fundamentals of Social Media Marketing
by
Stephanie Baiocchi
About the Course
In this course, you’ll learn the fundamentals of social media for business. This includes how to choose the right platform for your business, some strategies for B2B vs. B2C businesses on social, best practices for different social channels, and more. This course does not cover paid social ads but sticks to organic social strategies.
By understanding the fundamentals of social media for business, you’ll be able to drive traffic, leads, and revenue to your business, foster engagement with your content, and create a positive representation of your brand online. If you fail to successfully optimize your social media presence, you will be actively turning leads away.
This course is a great fit for anyone who doesn’t feel very comfortable on social media or has used it for personal use but wants to understand how to best use social for business. Ideally, you already have a solid content strategy in place that answers your buyers’ most common questions and have integrated video into your content.
By the end of this course, you will have determined which social channels are the best fit for your business, what content to share on your social channels as well as when and how often, and you will have a plan for long-term social media success.
Course Content
Course Overview
1 Video
0:56min
Overview (0:56min)
0:56min
Introduction to Social Media Today and How to Get Started
5 Videos
19:35min
Introduction (1:28min)
1:28min
How Does Social Media Actually Work in the World of Business? (3:29min)
3:29min
Leveraging Employees to Boost Social Reach (1:57min)
1:57min
B2B Social Strategy vs. B2C Social Strategy (11:58min)
11:58min
Assignment (0:43min)
0:43min
Best Practices for Posting on Social Channels
8 Videos
26:15min
Introduction (1:08min)
1:08min
When, Where, How, and How Often Should You Post on Social Media? (3:45min)
3:45min
Social During Live Events (3:12min)
3:12min
How to Set Up and Optimize Your Pages (2:56min)
2:56min
The Keys to Efficient Social Posting (2:59min)
2:59min
What’s the Deal with Hashtags? (5:04min)
5:04min
The Absolute Necessity of Using Video on Social (5:24min)
5:24min
Assignment (1:47min)
1:47min
Running Social Contests
4 Videos
6:21min
Introduction (0:31min)
0:31min
A Guide to Running Contests on Social Media (3:10min)
3:10min
Tips for Running Successful Social Contests (1:50min)
1:50min
Assignment (0:50min)
0:50min
When and How to Hire a Social Media Manager
6 Videos
10:28min
Introduction (0:41min)
0:41min
Why a Social Media Professional is So Important (1:45min)
1:45min
What does a Social Media Manager Do and Why Might You Need One? (5:54min)
5:54min
How to Hire a Social Media Manager (0:32min)
0:32min
How to Set Your Social Media Manager Up for Success (0:51min)
0:51min
Assignment (0:45min)
0:45min
How to Monitor and Measure Your Success with Social Media
4 Videos
10:53min
Introduction (0:25min)
0:25min
Key Performance Metrics to Focus On (1:24min)
1:24min
LinkedIn, Facebook, and Instagram Analytics Overview (8:17min)
8:17min
Assignment (0:47min)
0:47min
Instructor
Stephanie Baiocchi
Director of Community & Events Pizza rolls not gender roles.
1 Course
Stephanie Baiocchi is the Director of Community & Events at IMPACT and absolutely loves connecting with people and building relationships. She has a passion for creating engaging experiences in person and online. Stephanie has been using HubSpot for 7 years across a variety of industries on the client and agency side and a co-leader of the Chicago HubSpot User Group. As the winner of IMPACT's 2017 Social Butterfly Award, Stephanie loves sharing experiences on a variety of social networks and creating relationships through branded social accounts. Outside of IMPACT, Stephanie loves photographing weddings and taking her dog Penny to the park.
This Course Includes
- Last Updated: November 21, 2020
- 1:14 hours on-demand video
- 6 lessons
- Full lifetime access
- Access on any internet-connected device
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