Fundamentals of Social Media Marketing


Stephanie Baiocchi

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About the Course

In this course, you’ll learn the fundamentals of social media for business. This includes how to choose the right platform for your business, some strategies for B2B vs. B2C businesses on social, best practices for different social channels, and more. This course does not cover paid social ads but sticks to organic social strategies. 

By understanding the fundamentals of social media for business, you’ll be able to drive traffic, leads, and revenue to your business, foster engagement with your content, and create a positive representation of your brand online. If you fail to successfully optimize your social media presence, you will be actively turning leads away. 

This course is a great fit for anyone who doesn’t feel very comfortable on social media or has used it for personal use but wants to understand how to best use social for business. Ideally, you already have a solid content strategy in place that answers your buyers’ most common questions and have integrated video into your content. 

By the end of this course, you will have determined which social channels are the best fit for your business, what content to share on your social channels as well as when and how often, and you will have a plan for long-term social media success. 

Course Content

Course Overview
Introduction to Social Media Today and How to Get Started
Best Practices for Posting on Social Channels
Running Social Contests
When and How to Hire a Social Media Manager
How to Monitor and Measure Your Success with Social Media


Stephanie Baiocchi Director of Community & Events Pizza rolls not gender roles. 1 Course

Stephanie Baiocchi is the Director of Community & Events at IMPACT and absolutely loves connecting with people and building relationships. She has a passion for creating engaging experiences in person and online. Stephanie has been using HubSpot for 7 years across a variety of industries on the client and agency side and a co-leader of the Chicago HubSpot User Group. As the winner of IMPACT's 2017 Social Butterfly Award, Stephanie loves sharing experiences on a variety of social networks and creating relationships through branded social accounts. Outside of IMPACT, Stephanie loves photographing weddings and taking her dog Penny to the park.

This Course Includes

  • Last Updated: November 21, 2020
  • 1:14 hours on-demand video
  • 6 lessons
  • Full lifetime access
  • Access on any internet-connected device

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