Digital Communication Techniques for 1:1 Sales
Master the fundamentals of crafting engaging emails that help move your prospect along in the buying journey faster and with more confidence.
Digital Communication Techniques for 1:1 Sales Preview
Pro Membership Required
About the Course
In this course you’ll master the fundamentals of crafting engaging emails that help move your prospect along in the buying journey more quickly and with more confidence. Deals stalling because of a lapse in communication with email will be a problem of the past.
This course is a great fit for sales professionals and sales leaders who want to increase their team’s effectiveness with email communication and video in the sales process.
By the end of this course, you’ll be confident in how to create clickable subject lines, engaging email copy that includes 1:1 video, calls-to-action, interactive signatures, and the types of content that will help you move deals along faster.
Course Content
Course Overview
1 Video
0:52min
Overview (0:52min)
0:52min
Writing Irresistible Subject Lines
8 Videos
10:31min
Introduction (0:25min)
0:25min
Be Concise and Show Clear Value (3:32min)
3:32min
Use Personalization (1:08min)
1:08min
Ask a Question (2:15min)
2:15min
Preview the Content of the Email (0:47min)
0:47min
Include Variations of the Word “Video” (0:37min)
0:37min
A/B Testing Your Subject Lines (1:13min)
1:13min
Assignment (0:34min)
0:34min
Crafting Engaging 1:1 Email Copy
6 Videos
9:00min
Introduction (0:32min)
0:32min
Your Language Should be Clear and Provide Value (2:25min)
2:25min
What is a 1:1 Video? (1:14min)
1:14min
How to Lead into a 1:1 Video in a Sales Email (2:05min)
2:05min
1:1 Video Thumbnail Best Practices (1:36min)
1:36min
Assignment (1:08min)
1:08min
Using Signatures as a Sales Tool
5 Videos
6:47min
Introduction (0:39min)
0:39min
Using a Bio Video in Your Email Signature (1:56min)
1:56min
Should You Have a Picture in Your Signature? (1:36min)
1:36min
Meeting Links and Email Signatures (1:51min)
1:51min
Assignment (0:45min)
0:45min
Moving Buyers to Action
5 Videos
12:25min
Introduction (0:32min)
0:32min
A Call-to-Action Strategy for Sales Emails (3:58min)
3:58min
Educational Content vs. 1:1 Meeting (2:37min)
2:37min
How to Integrate a Call-to-Action Within a 1:1 Video (4:50min)
4:50min
Assignment (0:28min)
0:28min
Content to Include in Every Sales Email
5 Videos
10:44min
Introduction (0:36min)
0:36min
Types of Content to Include in Sales Communication (3:15min)
3:15min
What If You Don't Have the Right Content? (1:50min)
1:50min
Assignment Selling (4:06min)
4:06min
Assignment (0:57min)
0:57min
This Course Includes
- Last Updated: November 21, 2020
- 0:50 hours on-demand video
- 6 lessons
- Membership required for access
- Access on any internet-connected device
Pro Membership Required
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