Crafting "Selling Seven" Videos That Convert

Video is a powerful sales tool when leveraged properly. This course will teach you how to master your own Selling Seven video strategy so you can shorten sales cycles and close deals faster.


Will Schultz

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Pro Membership Required

About the Course

In this course, you’ll learn how a company can create Selling Seven videos for their website while implementing all of IMPACT’s best practices. From video ideation and prioritization to publishing and hosting best practices, this course will teach you how to master your own Selling Seven video strategy, top to bottom.

This course is a great fit for videographers and content marketing managers who are already familiar with the Selling Seven and are ready to start planning the production of their own videos. For those of you in sales or service who will be participating in these types of videos, this is critical information as well.

By the end, your content team will have a shared understanding of the purpose of Selling Seven videos. You will also know how to execute each video’s pre-production in a way that avoids common mistakes. Finally, you’ll know how to go about scheduling the shoots and hosting the content to track the viewer analytics behind your website videos.

Course Content

Course Overview
The Most Common Mistakes with The Selling Seven
Creating a Selling Seven Framework
How To Make Selling Seven Videos That Master the Principles


Will Schultz You make plans and the universe laughs. Enjoy the ride. 2 Courses

Before making the jump to Digital Sales & Marketing Coaching, Will was IMPACT's Lead Video Trainer. During his first two years at IMPACT, he helped more than 50 organizations achieve ROI by hiring a videographer and adopting a culture of They Ask, You Answer. He loves to teach his clients how to create the internal dynamic that's required to allow a company to truly become the most trusted voice in their space. Will is a graduate from the University of Minnesota with an emphasis in marketing and finance. Ever since he was just a wee tike, he was always messing with the family video camera. He believes that building trust with prospects comes from unbiased, exhaustive information in both written and video formats, and he loves discussing with business leaders to help them realize the same truth. When he's not coaching our clients on video calls, you can find Will outside doing some sort of adventurous sport. Or maybe he's tired, in which case he's probably reading or playing guitar, and may not want to be bothered. 🙂

This Course Includes

  • Last Updated: February 26, 2021
  • 1:05 hours on-demand video
  • 4 lessons
  • Membership required for access
  • Access on any internet-connected device
Pro Membership Required

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