Crafting "Selling 7" Videos That Convert

PRO

4.8

(9)

4.8

(9)

• Presented by: Will Schultz • You make plans and the universe laughs. Enjoy the ride.

Overview

Contents

Discussion

Course Details

4.8

(9)

19 Videos • 1h 05m • Advanced Level

So you’ve bought the camera and lighting equipment, you’ve created the YouTube channel, and you’ve convinced your team to get ready for their close-ups — but you’re still not seeing traffic, leads, or sales from your video investment. You’re not alone.

Many marketers and businesses struggle to see real results from their video marketing for one big reason: They’re focused on creating the wrong content.

They need to be creating what we call The Selling 7, or the seven videos that will have the biggest impact on your business’ website conversions and sales.

From video ideation and prioritization to publishing and hosting best practices, this course from They Ask, You Answer Coach Will Schulz will teach you how to master your own Selling 7 video strategy, top to bottom. You will learn:

What videos are included in The Selling 7
The most common mistakes made when producing Selling 7 videos
How to create a framework for producing Selling 7 videos
How to make effective, high quality Selling 7 videos

This course is a great fit for videographers and content marketing managers who are already familiar with video marketing and the concept of The Selling 7 and are ready to start planning the production of their own videos. For anyone in sales or service who will be participating in these types of videos, this is critical information as well.

By the end, you will have a shared understanding of the purpose of The Selling 7. You will also know how to execute each video’s pre-production in a way that avoids common mistakes. Finally, you’ll know how to go about scheduling the shoots and hosting the content to track the viewer analytics behind your website videos.

This Course Includes

1:05 hours on-demand video
4 lessons
Membership required for access
Access on any internet-connected device
Last Updated 23/2021

Meet Your Instructor

Will Schultz •

You make plans and the universe laughs. Enjoy the ride.

Before making the jump to Digital Sales & Marketing Coaching, Will was IMPACT's Lead Video Trainer. During his first two years at IMPACT, he helped more than 50 organizations achieve ROI by hiring a videographer and adopting a culture of They Ask, You Answer. He loves to teach his clients how to create the internal dynamic that's required to allow a company to truly become the most trusted voice in their space. Will is a graduate from the University of Minnesota with an emphasis in marketing and finance. Ever since he was just a wee tike, he was always messing with the family video camera. He believes that building trust with prospects comes from unbiased, exhaustive information in both written and video formats, and he loves discussing with business leaders to help them realize the same truth. When he's not coaching our clients on video calls, you can find Will outside doing some sort of adventurous sport. Or maybe he's tired, in which case he's probably reading or playing guitar, and may not want to be bothered. 🙂

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