Becoming the Trusted Voice in Your Space
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17 Videos • 1h 12m • Intermediate Level • Last Updated: 04/2022
The businesses that have the most success with They Ask, You Answer are those that become the trusted voice in their space. But trust can’t be built overnight. Becoming a trusted voice in your space requires consistently creating trust-building content over time. Marcus Sheridan, author of They Ask, You Answer, has helped thousands of businesses become the most trusted voice in their industry by teaching them how to do just that. And now you can learn from Marcus, too!
In this course you will learn:
- Why you must obsess over your customers’ questions
- Exactly what trust-building content looks like
- How to achieve and maintain company buy-in for creating content
- What will happen if you don't become that trusted voice
Topics Covered In This Course
Building Your Team
This Course Includes
-
1:12 hours on-demand video
-
2 lessons
-
Membership required for access
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Access on any internet-connected device
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Last Updated Apr 29, 2022
Meet Your Instructor
Marcus Sheridan •
Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide
In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence. Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there. Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.
The businesses that have the most success with They Ask, You Answer are those that become the trusted voice in their space. But trust can’t be built overnight. Becoming a trusted voice in your space requires consistently creating trust-building content over time. Marcus Sheridan, author of They Ask, You Answer, has helped thousands of businesses become the most trusted voice in their industry by teaching them how to do just that. And now you can learn from Marcus, too!
In this course you will learn:
- Why you must obsess over your customers’ questions
- Exactly what trust-building content looks like
- How to achieve and maintain company buy-in for creating content
- What will happen if you don't become that trusted voice
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- Key areas that you should invest in next (i.e., video, communication training, etc.)
- What to do after you’re successfully producing content
- How to start sharing industry thought leadership
- How to start exploring paid media
- How to start building a brand community
This course is a great fit for seasoned IMPACT+ Pro members who identify as business owners, senior leaders, and leadership and are on the verge of stage 4 or beyond.
By the end of this course, you’ll know what it takes to turn your digital sales and marketing from good to great, an actual asset that continues to provide opportunities for you, your team, and your community.
2h 58m
PRO
Course
Level: Advanced
Updated: Apr 4, 2022
They Ask, You Answer is a proven framework that has helped businesses all over the world! Join Marcus Sheridan, creator of the prove framework They Ask, You Answer along with Founder and CEO of IMPACT, Bob Ruffolo, as they teach you:
- How to become a world-class They Ask, You Answer leader
- How to embrace a question first mindset
- How to communicate the vision of the organization and shape internal culture
Learn how to facilitate a successful 90-day planning session and the importance of setting clear priorities with your revenue team.
In this course you will learn:
- How to set and maintain standards for success with They Ask, You Answer at your organization
- Problems you may encounter in bringing They Ask, You Answer to your organization and how to get ahead of them
- What technology do your sales, marketing, and video teams need to be successful with They Ask, You Answer
They Ask, You Answer is a proven framework that has helped businesses all over the world! Join Marcus Sheridan, creator of the prove framework They Ask, You Answer along with Founder and CEO of IMPACT, Bob Ruffolo, as they teach you:
- How to become a world-class They Ask, You Answer leader
- How to embrace a question first mindset
- How to communicate the vision of the organization and shape internal culture
Learn how to facilitate a successful 90-day planning session and the importance of setting clear priorities with your revenue team.
In this course you will learn:
- How to set and maintain standards for success with They Ask, You Answer at your organization
- Problems you may encounter in bringing They Ask, You Answer to your organization and how to get ahead of them
- What technology do your sales, marketing, and video teams need to be successful with They Ask, You Answer
44m
PRO
Course
Level: Intermediate
Updated: May 9, 2022
Utilizing a CRM to track performance and apply the They Ask, You Answer framework, will help prove ROI from your inbound marketing and shorten the sales cycle.
The marketing team should make sure all leads are sales-qualified by showing every piece of content a prospect has interacted with, while the sales team focuses on good fit leads and closing deals. All of this together will help shorten the sales cycle and allow leadership to make data-driven decisions to clearly demonstrate your They Ask, You Answer journey is successful!
Join Jessica Palmeri as she teaches the importance of having a CRM strategy to power your They Ask, You Answer success.
In this course you will learn:
- How to choose the right CRM for your business
- How to establish the foundation for success
- Why you need a CRM owner or admin
- How to set expectations with your team
- How to create a process for leads
Utilizing a CRM to track performance and apply the They Ask, You Answer framework, will help prove ROI from your inbound marketing and shorten the sales cycle.
The marketing team should make sure all leads are sales-qualified by showing every piece of content a prospect has interacted with, while the sales team focuses on good fit leads and closing deals. All of this together will help shorten the sales cycle and allow leadership to make data-driven decisions to clearly demonstrate your They Ask, You Answer journey is successful!
Join Jessica Palmeri as she teaches the importance of having a CRM strategy to power your They Ask, You Answer success.
In this course you will learn:
- How to choose the right CRM for your business
- How to establish the foundation for success
- Why you need a CRM owner or admin
- How to set expectations with your team
- How to create a process for leads
1h 11m
PRO
Course
Level: Beginner
Updated: Jan 28, 2022
When done correctly, virtual selling can shorten your sales cycle and provide additional opportunities for your business to connect with potential customers, especially in a COVID-19 world where face-to-face interactions can be difficult to come by.
Video enables you to hear someone’s voice, see their face, and build the more human, trusting connection needed to help your customers feel comfortable buying from you.
But how do you sell in a video-first, virtual workplace? In this essential course for any modern sales team, Myriah Anderson explains how to use video in every stage of the sales process to improve engagement and increase revenue.
By the end, you will know:
- How to use video through different stages of the sales process
- How to be successful with virtual selling
- How to measure your success with virtual selling
This course is a must for anyone in sales looking to navigate the socially distant waters of COVID-19 or simply improve and scale their current sales efforts using video.
When done correctly, virtual selling can shorten your sales cycle and provide additional opportunities for your business to connect with potential customers, especially in a COVID-19 world where face-to-face interactions can be difficult to come by.
Video enables you to hear someone’s voice, see their face, and build the more human, trusting connection needed to help your customers feel comfortable buying from you.
But how do you sell in a video-first, virtual workplace? In this essential course for any modern sales team, Myriah Anderson explains how to use video in every stage of the sales process to improve engagement and increase revenue.
By the end, you will know:
- How to use video through different stages of the sales process
- How to be successful with virtual selling
- How to measure your success with virtual selling
This course is a must for anyone in sales looking to navigate the socially distant waters of COVID-19 or simply improve and scale their current sales efforts using video.
53m
PRO
Course
Level: Advanced
Updated: Apr 28, 2022
In this course, you’ll learn the importance of role-playing and how to execute effective role-play scenarios that actually help grow the confidence of your team, help them master the right communication techniques in a private environment (rather than in front of buyers), and ultimately improve your sales process and customer experience.
This course is a great fit for sales reps, sales leaders, and leadership, as it addresses a key skill that leaders and sales reps need to understand.
By the end of this course, you’ll be able to prepare for, conduct, and follow-up on a successful sales role-play.
In this course, you’ll learn the importance of role-playing and how to execute effective role-play scenarios that actually help grow the confidence of your team, help them master the right communication techniques in a private environment (rather than in front of buyers), and ultimately improve your sales process and customer experience.
This course is a great fit for sales reps, sales leaders, and leadership, as it addresses a key skill that leaders and sales reps need to understand.
By the end of this course, you’ll be able to prepare for, conduct, and follow-up on a successful sales role-play.