Contents
-
Course Overview
1 Video • 1m 50sOverview
1m 50s -
Content is The Greatest Sales Tool in the World
5 Videos • 10m 37s -
1. The Right (and Wrong) Time to Teach
4 Videos • 8m 19s -
2. Assignments, The Ultimate Buying Qualifier
4 Videos • 11m 35s -
3. What You’ll Need to Start Assignment Selling
4 Videos • 10m 51s
Assignment Selling: Content Is Your Greatest Sales Tool
Course Details
- The importance of leveraging content in the sales process
- How to spend less time educating in sales meetings and ensuring you’re always working with qualified prospects
- How Assignment Selling works
- When you should be using Assignment Selling
- What great Assignment Selling looks like
- How to get started
Course Transcripts:
Topics Covered In This Course
This Course Includes
Meet Your Instructor

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence. Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there. Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.
-
Course Overview
1 Video • 1m 50sOverview
1m 50s -
Content is The Greatest Sales Tool in the World
5 Videos • 10m 37s -
1. The Right (and Wrong) Time to Teach
4 Videos • 8m 19s -
2. Assignments, The Ultimate Buying Qualifier
4 Videos • 11m 35s -
3. What You’ll Need to Start Assignment Selling
4 Videos • 10m 51s
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- Understand how modern buyers and the buying process have changed and what that means for your business
- Know the right content to create to drive traffic, leads, and sales and how to get started
- Learn how to use this content to speed up your sales process
- Learn the elements of the perfect inbound marketing website
- Understand the importance of trust in all of your inbound marketing efforts
Course Transcripts:
- Understand how modern buyers and the buying process have changed and what that means for your business
- Know the right content to create to drive traffic, leads, and sales and how to get started
- Learn how to use this content to speed up your sales process
- Learn the elements of the perfect inbound marketing website
- Understand the importance of trust in all of your inbound marketing efforts
Course Transcripts:
- How to use video through different stages of the sales process
- How to be successful with virtual selling
- How to measure your success with virtual selling
Course Transcripts:
- How to use video through different stages of the sales process
- How to be successful with virtual selling
- How to measure your success with virtual selling
Course Transcripts:
- Why you must obsess over your customers’ questions
- Exactly what trust-building content looks like
- How to achieve and maintain company buy-in for creating content
- What will happen if you don't become that trusted voice
Course Transcripts:
- Why you must obsess over your customers’ questions
- Exactly what trust-building content looks like
- How to achieve and maintain company buy-in for creating content
- What will happen if you don't become that trusted voice
Course Transcripts:
Related Courses
- How to integrate Vidyard into your CRM and marketing automation platforms to prove your videos have a direct impact on deals
- Analytics that will help your marketing and sales teams make data-driven decisions
- How to create different dashboard views with the Vidyard + HubSpot integration
- Ways to use video view data for lead scoring
- How to prove your digital marketing ROI
- How to build in-video CTA actions
- Vidyard Video data custom attributes and how to use them
- How to integrate Vidyard into your CRM and marketing automation platforms to prove your videos have a direct impact on deals
- Analytics that will help your marketing and sales teams make data-driven decisions
- How to create different dashboard views with the Vidyard + HubSpot integration
- Ways to use video view data for lead scoring
- How to prove your digital marketing ROI
- How to build in-video CTA actions
- Vidyard Video data custom attributes and how to use them
In this lesson we’ll break down what HubSpot Campaigns actually are – how they function, and what you can do with the HubSpot Campaigns Analytics tools
The Lesson Transcript
In this lesson we’ll break down what HubSpot Campaigns actually are – how they function, and what you can do with the HubSpot Campaigns Analytics tools
The Lesson Transcript
- The fundamental skills a They Ask, You Answer videographer must possess and continue to improve
- The problems a videographer solves for a business doing They Ask, You Answer
- How to own the video process for your organization from start to finish
Course Transcripts:
- The fundamental skills a They Ask, You Answer videographer must possess and continue to improve
- The problems a videographer solves for a business doing They Ask, You Answer
- How to own the video process for your organization from start to finish
Course Transcripts:
- What a key performance indicator (KPI) is
- Why you need to be tracking video KPIs on a regular basis
- The 7 video KPIs you need to know to start tracking your They Ask, You Answer content
Prerequisite:
- What a key performance indicator (KPI) is
- Why you need to be tracking video KPIs on a regular basis
- The 7 video KPIs you need to know to start tracking your They Ask, You Answer content
Prerequisite:
- Comprender cómo han cambiado los compradores modernos y el proceso de compra y lo que eso significa para tu negocio.
- Conocer el contenido correcto que debes crear para impulsar el tráfico, los clientes potenciales y las ventas.
- Comenzar a aprender a usar este contenido para acelerar su proceso de ventas.
- Conocer los elementos de una página web de inbound marketing perfecta.
- Comprender la importancia de la confianza en todos tus esfuerzos relacionados con el inbound marketing.
- Comprender cómo han cambiado los compradores modernos y el proceso de compra y lo que eso significa para tu negocio.
- Conocer el contenido correcto que debes crear para impulsar el tráfico, los clientes potenciales y las ventas.
- Comenzar a aprender a usar este contenido para acelerar su proceso de ventas.
- Conocer los elementos de una página web de inbound marketing perfecta.
- Comprender la importancia de la confianza en todos tus esfuerzos relacionados con el inbound marketing.
- Setting up a Google account for YouTube
- Creating a channel description and video titles
- Adding video content with principles of The Selling 7
- Creating enticing video thumbnails
- How to drive engagement by using call to action features on your video
- Monetizing your YouTube videos
- YouTube analytics and why they are important
- Why YouTube is such an effective platform for video sales and marketing
- Why thumbnails are so important and how to create them
- How to make informed decisions about your videos based on reviewing analytics
- Setting up a Google account for YouTube
- Creating a channel description and video titles
- Adding video content with principles of The Selling 7
- Creating enticing video thumbnails
- How to drive engagement by using call to action features on your video
- Monetizing your YouTube videos
- YouTube analytics and why they are important
- Why YouTube is such an effective platform for video sales and marketing
- Why thumbnails are so important and how to create them
- How to make informed decisions about your videos based on reviewing analytics
- Copywriting tips for engaging content
- When, where, and how to talk about your brand’s offerings
- How to add visual appeal to your content
- Copywriting tips for engaging content
- When, where, and how to talk about your brand’s offerings
- How to add visual appeal to your content
- Who should review video content and how long it should take
- What good feedback looks like and what to look for
- How often you should review older videos for improvements
- Who should review video content and how long it should take
- What good feedback looks like and what to look for
- How often you should review older videos for improvements
- How to determine if an article is in line with search intent
- What makes for a strong intro and conclusion
- How to identify and fix common writing mistakes that can break trust with readers
- How to determine if an article is in line with search intent
- What makes for a strong intro and conclusion
- How to identify and fix common writing mistakes that can break trust with readers
- La importancia de aprovechar el contenido en el proceso de ventas
- Cómo dedicar menos tiempo a educar en las reuniones de ventas y asegurarse de que siempre estás trabajando con los prospectos cualificados
- Cómo funciona Assignment Selling
- Cuándo deberías usar Assignment Selling
- Cómo luce Assignment Selling cuando se hace bien
- Cómo empezar
- La importancia de aprovechar el contenido en el proceso de ventas
- Cómo dedicar menos tiempo a educar en las reuniones de ventas y asegurarse de que siempre estás trabajando con los prospectos cualificados
- Cómo funciona Assignment Selling
- Cuándo deberías usar Assignment Selling
- Cómo luce Assignment Selling cuando se hace bien
- Cómo empezar
- The habits you have to create and maintain long-term at your organization
- How to score yourself and see where you’re at right now
- What high performing They Ask, You Answer businesses have in common
- What success looks like in each of the 10 core concepts of They Ask, You Answer
- Characteristics of the top people bringing They Ask, You Answer to life at their companies and how they’re maintaining their level of success
- Challenges businesses implementing They Ask, You Answer have faced and how they’ve overcome them
Course Transcripts:
- The habits you have to create and maintain long-term at your organization
- How to score yourself and see where you’re at right now
- What high performing They Ask, You Answer businesses have in common
- What success looks like in each of the 10 core concepts of They Ask, You Answer
- Characteristics of the top people bringing They Ask, You Answer to life at their companies and how they’re maintaining their level of success
- Challenges businesses implementing They Ask, You Answer have faced and how they’ve overcome them
Course Transcripts:
- Why you need to consistently manage and optimize your website
- The core focus areas to prioritize
- Common challenges in website optimization and how to overcome them
- Why you need to consistently manage and optimize your website
- The core focus areas to prioritize
- Common challenges in website optimization and how to overcome them
- How to write irresistible subject lines
- How to craft engaging personalized, 1:1 email copy
- How to use your email signature as a sales tool
- What content to include in every sales email
- How to move recipients to action in your email
Course Transcripts:
- How to write irresistible subject lines
- How to craft engaging personalized, 1:1 email copy
- How to use your email signature as a sales tool
- What content to include in every sales email
- How to move recipients to action in your email
Course Transcripts:
- How to get your team to fully embrace They Ask, You Answer
- How to keep them sticking to the process and hold them accountable
- How to quickly onboard any new sales reps who join your team in the future so your team never misses a beat
Course Transcripts:
- How to get your team to fully embrace They Ask, You Answer
- How to keep them sticking to the process and hold them accountable
- How to quickly onboard any new sales reps who join your team in the future so your team never misses a beat
Course Transcripts:
Course Transcripts:
Course Transcripts:
- Why it’s vital our sales team participates in video
- How to help the sales team plan and prepare for videos
- How to refine your on-camera teaching and storytelling skills
- Best practices for distributing video content in the sales process
- Why it’s vital our sales team participates in video
- How to help the sales team plan and prepare for videos
- How to refine your on-camera teaching and storytelling skills
- Best practices for distributing video content in the sales process
- What videos are included in The Selling 7
- The most common mistakes made when producing Selling 7 videos
- How to create a framework for producing Selling 7 videos
- How to make effective, high quality Selling 7 videos
Course Transcripts:
- What videos are included in The Selling 7
- The most common mistakes made when producing Selling 7 videos
- How to create a framework for producing Selling 7 videos
- How to make effective, high quality Selling 7 videos
Course Transcripts:
- Knowing the right keywords to target
- Structuring and writing copy to make both humans and robots (search engines) happy
- Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
- Using SEO to beat the competition
- Knowing the right keywords to target
- Structuring and writing copy to make both humans and robots (search engines) happy
- Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
- Using SEO to beat the competition
What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company?
If these are the questions you're wrestling with, you've come to the right place! In this lesson, you'll walk away with a deep understanding of:
- Why you need conversion and content offers on your website, no matter what it is that you do or sell at your company
- From checklists to sales appointments, what are the best types of conversion and content offers for businesses
- Specifically what conversion and content offers are most effective at various stages of the buyer's journey
By the end of this lesson, you'll have a ton of ideas for different types of conversion and content offers you can create for your company that will get the biggest results – based on your goals and the unique journey of your buyers – and you'll understand how to tie them to your pre-existing content on your website.
What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company?
If these are the questions you're wrestling with, you've come to the right place! In this lesson, you'll walk away with a deep understanding of:
- Why you need conversion and content offers on your website, no matter what it is that you do or sell at your company
- From checklists to sales appointments, what are the best types of conversion and content offers for businesses
- Specifically what conversion and content offers are most effective at various stages of the buyer's journey
By the end of this lesson, you'll have a ton of ideas for different types of conversion and content offers you can create for your company that will get the biggest results – based on your goals and the unique journey of your buyers – and you'll understand how to tie them to your pre-existing content on your website.
- How to set the conditions or terms for recording and reviewing sales calls
- What to look for when you’re reviewing a sales call
- How to give feedback to your sales team with tact, grace and actionable steps for improvement
- How to set the conditions or terms for recording and reviewing sales calls
- What to look for when you’re reviewing a sales call
- How to give feedback to your sales team with tact, grace and actionable steps for improvement
- What a CRM is and what it should be doing for your team
- How to be more efficient and productive using sales technology
- How to improve your sales enablement using sales technology
- How to optimize your sales process using sales technology
- How to choose the right CRM for you
- How to get started with sales technology
Course Transcripts:
- What a CRM is and what it should be doing for your team
- How to be more efficient and productive using sales technology
- How to improve your sales enablement using sales technology
- How to optimize your sales process using sales technology
- How to choose the right CRM for you
- How to get started with sales technology
Course Transcripts:
- Review The Big 5 you learned from They Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
- Review The Big 5 you learned from They Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
- Generate more leads
- Boost engagement on social media
- Improve the performance of your website
- An overview of The Visual Sale
- Welcome to the visual age
- The art of video for sales
- The evolution of buyer behavior
- Using video marketing in the awareness stage
- Using video marketing in the post-sale stage
- Creating a culture of video...in-house
Course Transcripts:
- Generate more leads
- Boost engagement on social media
- Improve the performance of your website
- An overview of The Visual Sale
- Welcome to the visual age
- The art of video for sales
- The evolution of buyer behavior
- Using video marketing in the awareness stage
- Using video marketing in the post-sale stage
- Creating a culture of video...in-house
Course Transcripts:
- How to get set up in HubSpot
- How to start using HubSpot as a sales rep
- How to increase your productivity and effectiveness
- How to get set up in HubSpot
- How to start using HubSpot as a sales rep
- How to increase your productivity and effectiveness
Course Transcripts:
Course Transcripts:
Course Transcripts:
Intro
Lesson 1
Lesson 2
Lesson 3
Lesson 4
Course Transcripts:
Intro
Lesson 1
Lesson 2
Lesson 3
Lesson 4
- What should be in your content manager job description
- How to screen applicants so you only spend time with the best fits
- The questions you should ask in an interview and what to look for in answers
- How to run a situational activity in the hiring process that shows which candidates can "walk the walk" and "talk the talk"
- How to set your new content manager up for success before they walk in the door
- What should be in your content manager job description
- How to screen applicants so you only spend time with the best fits
- The questions you should ask in an interview and what to look for in answers
- How to run a situational activity in the hiring process that shows which candidates can "walk the walk" and "talk the talk"
- How to set your new content manager up for success before they walk in the door
That's what this lesson is all about. In this lesson, you'll learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics.
Note: You’ll need at least Sales Starter to get the most out of templates, snippets, and documents for assignment selling, and you’ll need Sales Pro or above to use sales content analytics.
The Lesson Transcript
That's what this lesson is all about. In this lesson, you'll learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics.
Note: You’ll need at least Sales Starter to get the most out of templates, snippets, and documents for assignment selling, and you’ll need Sales Pro or above to use sales content analytics.
The Lesson Transcript
Course Transcripts:
Course Transcripts:
- Key areas that you should invest in next (i.e., video, communication training, etc.)
- What to do after you’re successfully producing content
- How to start sharing industry thought leadership
- How to start exploring paid media
- How to start building a brand community
Course Transcripts:
- Key areas that you should invest in next (i.e., video, communication training, etc.)
- What to do after you’re successfully producing content
- How to start sharing industry thought leadership
- How to start exploring paid media
- How to start building a brand community
Course Transcripts:
- Understand how modern buyers and the buying process have changed and what that means for your business
- Know the right content to create to drive traffic, leads, and sales and how to get started
- Learn how to use this content to speed up your sales process
- Learn the elements of the perfect inbound marketing website
- Understand the importance of trust in all of your inbound marketing efforts
Course Transcripts:
- Understand how modern buyers and the buying process have changed and what that means for your business
- Know the right content to create to drive traffic, leads, and sales and how to get started
- Learn how to use this content to speed up your sales process
- Learn the elements of the perfect inbound marketing website
- Understand the importance of trust in all of your inbound marketing efforts
Course Transcripts:
- How to conduct They Ask, You Answer interviews
- How to identify and prepare your subject matter experts for interviews
- How to master your on-camera performance
- How to get the most out of your talent
- How to produce world-class video content
Prerequisite: Pre-Production for They Ask, You Answer
- How to conduct They Ask, You Answer interviews
- How to identify and prepare your subject matter experts for interviews
- How to master your on-camera performance
- How to get the most out of your talent
- How to produce world-class video content
Prerequisite: Pre-Production for They Ask, You Answer
- How to set yourself up for success and best practices you can implement
- How to create a video content calendar that will ensure you’re creating 2-3 pieces of video content every week
- How to work the plan and leverage your team
Course Transcripts:
- How to set yourself up for success and best practices you can implement
- How to create a video content calendar that will ensure you’re creating 2-3 pieces of video content every week
- How to work the plan and leverage your team
Course Transcripts:
- How to confidently identify SMEs at your company
- To plan and conduct interviews that are efficient, productive, and enjoyable
- How to turn those interviews into great content
Course Transcripts:
- How to confidently identify SMEs at your company
- To plan and conduct interviews that are efficient, productive, and enjoyable
- How to turn those interviews into great content
Course Transcripts:
- What exactly a self-selection tool is
- The different types of self-selection tools
- How self-selection tools can help shorten the sales cycle and improve website conversion rates by guiding buyers to their best options
- How to go about building your own self-selection tool
Course Transcripts:
- What exactly a self-selection tool is
- The different types of self-selection tools
- How self-selection tools can help shorten the sales cycle and improve website conversion rates by guiding buyers to their best options
- How to go about building your own self-selection tool
Course Transcripts:
- What does a content manager do?
- What problems does a content manager solve?
- How can I get the results needed to prove myself in my new role?
- What should I be doing on a daily, weekly, and monthly basis?
If this sounds familiar, you have come to the right place. IMPACT Principal Content Marketing Trainer Kevin Phillips is here to empower you with the knowledge and tactical direction you need to feel comfortable in your new role. Also, you'll discover exactly how you fit in at your company as a key player in driving big results.
By the end of this course, you'll feel confident in your new role as a content manager and will have a clear roadmap of how to establish yourself as a results-driving hero at your organization.
Course Transcripts:
- What does a content manager do?
- What problems does a content manager solve?
- How can I get the results needed to prove myself in my new role?
- What should I be doing on a daily, weekly, and monthly basis?
If this sounds familiar, you have come to the right place. IMPACT Principal Content Marketing Trainer Kevin Phillips is here to empower you with the knowledge and tactical direction you need to feel comfortable in your new role. Also, you'll discover exactly how you fit in at your company as a key player in driving big results.
By the end of this course, you'll feel confident in your new role as a content manager and will have a clear roadmap of how to establish yourself as a results-driving hero at your organization.
Course Transcripts:
- Establish a deep understanding of the role of your website and precisely what it is that your buyers are seeking from you.
- Discover the four essential things every single one of your ideal-fit prospects is looking for from your website, no matter what it is that you do or sell.
- Unlock seven simple, yet powerful website copywriting techniques that will empower you to deliver your well-researched messages and value propositions with greater clarity.
- Establish a deep understanding of the role of your website and precisely what it is that your buyers are seeking from you.
- Discover the four essential things every single one of your ideal-fit prospects is looking for from your website, no matter what it is that you do or sell.
- Unlock seven simple, yet powerful website copywriting techniques that will empower you to deliver your well-researched messages and value propositions with greater clarity.
Course Transcripts:
Course Transcripts:
In this lesson, you'll learn:
- How to prove your content makes money
- How to report on content ROI like Marcus Sheridan
- How to create custom ROI reports in HubSpot
In this lesson, you'll learn:
- How to prove your content makes money
- How to report on content ROI like Marcus Sheridan
- How to create custom ROI reports in HubSpot
Course Transcripts:
Course Transcripts:
- The role your business website needs to play to see the results you're looking for
- What makes your business website great to your ideal buyers
- The consequences of not investing in your business website's user experience
- The 10 key areas of what we call the Website Mastery Scorecard
Course Transcripts:
- The role your business website needs to play to see the results you're looking for
- What makes your business website great to your ideal buyers
- The consequences of not investing in your business website's user experience
- The 10 key areas of what we call the Website Mastery Scorecard
Course Transcripts:
- How to maximize your video hosting capabilities with proven video hosting solutions
- How to create a video publishing schedule and determine what content is performing best
- Which website pages should have video content based on The Selling 7
- How to maximize your video hosting capabilities with proven video hosting solutions
- How to create a video publishing schedule and determine what content is performing best
- Which website pages should have video content based on The Selling 7
- Why these topics are important
- Overcoming objections to answering these questions
- Why SME participation is so important for each topic
- How SMEs can help bring these topics to life
- Important considerations to keep in mind while creating this content
Course Transcripts:
Intro
- Why these topics are important
- Overcoming objections to answering these questions
- Why SME participation is so important for each topic
- How SMEs can help bring these topics to life
- Important considerations to keep in mind while creating this content
Course Transcripts:
Intro
- What a key performance indicator is
- Why you need to be tracking your KPIs on a regular basis
- The 7 KPIs you need to start tracking your They Ask, You Answer content
- What a key performance indicator is
- Why you need to be tracking your KPIs on a regular basis
- The 7 KPIs you need to start tracking your They Ask, You Answer content
If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.
The Lesson Transcript
If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.
The Lesson Transcript
The Transcript For This Course
The Transcript For This Course
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
- How to write engaging body copy
- Copywriting tips for show-stopping conclusions
- How to do an internal review of content
- Who should be involved in proofing your content
- Tools to help you proof your content faster and more thoroughly
- How to write engaging body copy
- Copywriting tips for show-stopping conclusions
- How to do an internal review of content
- Who should be involved in proofing your content
- Tools to help you proof your content faster and more thoroughly
"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. It's making it impossible to leverage HubSpot for contact segmentation, marketing and sales automation, and database management. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics."
If this sounds like you, you're in the right place.
In this course you'll learn:
- The most common reasons why chaotic, messy HubSpot portals happen to good, well-meaning HubSpotter's
- The step-by-step process you need to follow to clean out your old, unwanted contacts and how to clean up our data
- Long-term strategies to keep your HubSpot portal data pristine, clean, and always reliable and up-to-date
Course Transcripts:
"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. It's making it impossible to leverage HubSpot for contact segmentation, marketing and sales automation, and database management. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics."
If this sounds like you, you're in the right place.
In this course you'll learn:
- The most common reasons why chaotic, messy HubSpot portals happen to good, well-meaning HubSpotter's
- The step-by-step process you need to follow to clean out your old, unwanted contacts and how to clean up our data
- Long-term strategies to keep your HubSpot portal data pristine, clean, and always reliable and up-to-date
Course Transcripts:
- How to overcome self-doubt and fear
- On-camera tips to bring out your best performance
- How to look your best on camera with effective facial expressions and gestures
- How to sound your best on camera with the right tone, pacing, etc.
- Knowing when to use a script
Course Transcripts:
- How to overcome self-doubt and fear
- On-camera tips to bring out your best performance
- How to look your best on camera with effective facial expressions and gestures
- How to sound your best on camera with the right tone, pacing, etc.
- Knowing when to use a script
Course Transcripts:
Course Transcripts:
Course Transcripts:
- The importance of proper planning during the pre-production stage.
- Supporting the client throughout the production process.
- The importance of understanding The Selling 7 and They Ask, You Answer when creating case studies videos.
- The production stage including what a filming day could look like.
- Industry-proven director tips to make your filming day successful.
- The post-production stage including transferring your footage and editing.
Course Transcripts:
- The importance of proper planning during the pre-production stage.
- Supporting the client throughout the production process.
- The importance of understanding The Selling 7 and They Ask, You Answer when creating case studies videos.
- The production stage including what a filming day could look like.
- Industry-proven director tips to make your filming day successful.
- The post-production stage including transferring your footage and editing.
Course Transcripts:
- How to use Google Search Console
- How to use Google Analytics
Course Transcripts:
- How to use Google Search Console
- How to use Google Analytics
Course Transcripts:
- How to create and implement a video calendar that will keep you on track to create 2-3 pieces of video content every week
- Exactly how you can develop and organize an efficient editing process that will set you and your team up for success
- Where you can learn how to speed up the editing process with some tactics that we use every day here at IMPACT and deliver more videos in less time.
Course Transcripts:
- How to create and implement a video calendar that will keep you on track to create 2-3 pieces of video content every week
- Exactly how you can develop and organize an efficient editing process that will set you and your team up for success
- Where you can learn how to speed up the editing process with some tactics that we use every day here at IMPACT and deliver more videos in less time.
Course Transcripts:
- How They Ask, You Answer can drive your content and inbound marketing strategy
- The stages of the buyer's journey and what your buyers are asking along the way
- How search engines, searchers, and your website work together
- How They Ask, You Answer can drive your content and inbound marketing strategy
- The stages of the buyer's journey and what your buyers are asking along the way
- How search engines, searchers, and your website work together
- What kind of sales tools are available
- How to evaluate them for your business
- What to do once you choose a tool
- What kind of sales tools are available
- How to evaluate them for your business
- What to do once you choose a tool
- How to prepare your content for publishing to your website so it’s optimized for readers and search engines
- How to create engaging nurturing workflows and social posts to promote your content
- How to get new content into the hands of your sales team for use right away
Course Transcripts:
- How to prepare your content for publishing to your website so it’s optimized for readers and search engines
- How to create engaging nurturing workflows and social posts to promote your content
- How to get new content into the hands of your sales team for use right away
Course Transcripts:
In this lesson, you'll learn:
- How to approach HubSpot reporting for sales
- The basics of HubSpot dashboards for sales
- How to create your own dashboard as a sales rep
- How to create your own dashboard as a sales manager
By the end of this short lesson, you'll feel 100% confident and comfortable navigating HubSpot's sales reporting tools, as well as how to use your dashboards to fuel real growth and help you close more deals faster.
The Lesson Transcript
In this lesson, you'll learn:
- How to approach HubSpot reporting for sales
- The basics of HubSpot dashboards for sales
- How to create your own dashboard as a sales rep
- How to create your own dashboard as a sales manager
By the end of this short lesson, you'll feel 100% confident and comfortable navigating HubSpot's sales reporting tools, as well as how to use your dashboards to fuel real growth and help you close more deals faster.
The Lesson Transcript
- Drive registration and attendance at webinars and virtual events with promo videos
- Get more people to view content with a promo video
- Show the value of your product to help close deals and encourage adoption
- Create personalized videos for ABM
- Increase open and CTR for emails by using video
- How to get started with your Vidyard account
- Using Vidyard with Sales and what best practices you need to know
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- Building client relationships
- Setting up your branded Vidyard page
- How to empower your sales team with the sales enablement videos they need with Vidyard
- Understanding the power you have in using Vidyard with your marketing
- How you can leverage Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to help supercharge your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT Plus team!
- Drive registration and attendance at webinars and virtual events with promo videos
- Get more people to view content with a promo video
- Show the value of your product to help close deals and encourage adoption
- Create personalized videos for ABM
- Increase open and CTR for emails by using video
- How to get started with your Vidyard account
- Using Vidyard with Sales and what best practices you need to know
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- Building client relationships
- Setting up your branded Vidyard page
- How to empower your sales team with the sales enablement videos they need with Vidyard
- Understanding the power you have in using Vidyard with your marketing
- How you can leverage Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to help supercharge your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT Plus team!
Course Transcripts:
Course Transcripts:
- Why each of the Big 5 is critical to content marketing success
- Specific nuances for writing each of the Big 5
- Examples of high-performing Big 5 articles in action
- Why each of the Big 5 is critical to content marketing success
- Specific nuances for writing each of the Big 5
- Examples of high-performing Big 5 articles in action
- What sales enablement content is (and isn't)
- What a revenue team is and how the revenue team model is the key to your success
- How to run powerful content brainstorms with your sales team
- How to leverage Liz's custom-built revenue content brainstorm tool
- How to report on the ROI of your content, so no one ever questions your value
Course Transcripts:
- What sales enablement content is (and isn't)
- What a revenue team is and how the revenue team model is the key to your success
- How to run powerful content brainstorms with your sales team
- How to leverage Liz's custom-built revenue content brainstorm tool
- How to report on the ROI of your content, so no one ever questions your value
Course Transcripts:
Course Transcripts:
Course Transcripts:
- What effective communication really looks and sounds like for both the buyer and seller
- How to establish trust with buyers before you ever talk to them
- How to remove weak language and establish authority
Course Transcripts:
- What effective communication really looks and sounds like for both the buyer and seller
- How to establish trust with buyers before you ever talk to them
- How to remove weak language and establish authority
Course Transcripts:
- Your website be more organized, structured, and easier for users to navigate
- You spot new content priorities, opportunities, and gaps with ease
- Search engines like Google map your content more efficiently
- Your search rankings go up due to better visibility
Course Transcripts:
Intro
Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
- Your website be more organized, structured, and easier for users to navigate
- You spot new content priorities, opportunities, and gaps with ease
- Search engines like Google map your content more efficiently
- Your search rankings go up due to better visibility
Course Transcripts:
Intro
Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
- How to implement a business strategy
- About the IMPACT Certified Coaching Program
- How using the proven method They Ask, You Answer can increase sales
- Valuable advice for business owners on how to grow a marketing agency
- Business software and books every CEO should know
- To scale your business from 2 to over 70 employees
- How to implement a business strategy
- About the IMPACT Certified Coaching Program
- How using the proven method They Ask, You Answer can increase sales
- Valuable advice for business owners on how to grow a marketing agency
- Business software and books every CEO should know
- To scale your business from 2 to over 70 employees
- “Conversational Marketing” and embracing that in your business culture.
- How to shift the organizational mindset to embrace live chat.
- Discover how to create a live chat playbook to roll out your strategy.
- 5 Rules for starting your first conversation and advanced techniques to improve the end-user experience.
- The importance of measuring and the key metrics to monitor with your live chat.
- Learn about the advanced features that you can do and understand when you are ready to implement them.
Course Transcripts:
- “Conversational Marketing” and embracing that in your business culture.
- How to shift the organizational mindset to embrace live chat.
- Discover how to create a live chat playbook to roll out your strategy.
- 5 Rules for starting your first conversation and advanced techniques to improve the end-user experience.
- The importance of measuring and the key metrics to monitor with your live chat.
- Learn about the advanced features that you can do and understand when you are ready to implement them.
Course Transcripts:
- Creating written or video content that is helpful for buyers
- The content should educate prospects about your product and/or service
- This will make them more prepared for a sales appointment
- The importance of thinking like a teacher
- Why and how to map out your buyer touchpoints
- The three most important best practices of assignment selling
- How to master your phone scripts to get a commitment
- How to create 1:1 personalized videos to educate your buyer
- The five things you must do to master your sales emails
Course Transcripts:
- Creating written or video content that is helpful for buyers
- The content should educate prospects about your product and/or service
- This will make them more prepared for a sales appointment
- The importance of thinking like a teacher
- Why and how to map out your buyer touchpoints
- The three most important best practices of assignment selling
- How to master your phone scripts to get a commitment
- How to create 1:1 personalized videos to educate your buyer
- The five things you must do to master your sales emails
Course Transcripts:
- How to align your teams around a common vision with video
- The different types of styles of marketing and sales videos
- The 7 types of videos that have the biggest impact on your revenue
- The 6 factors that make up an engaging and effective sales or marketing video
Course Transcripts:
- How to align your teams around a common vision with video
- The different types of styles of marketing and sales videos
- The 7 types of videos that have the biggest impact on your revenue
- The 6 factors that make up an engaging and effective sales or marketing video
Course Transcripts:
- Why and how creating content is a company-wide initiative
- What it means to be a great subject matter expert
- How the content manager and videographer are here to support you
- How to become a trusted voice in your space on LinkedIn
Course Transcripts:
- Why and how creating content is a company-wide initiative
- What it means to be a great subject matter expert
- How the content manager and videographer are here to support you
- How to become a trusted voice in your space on LinkedIn
Course Transcripts:
In this new course, you’ll unlock the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates and leave your prospects genuinely excited to learn more from you.
Course Transcripts:
In this new course, you’ll unlock the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates and leave your prospects genuinely excited to learn more from you.
Course Transcripts:
- How to choose the right social platforms for your business
- When and how often to post on those platforms
- Basic best practices for different social media channels
- B2B vs. B2C practices on social media
- How to run social media contests successfully and legally online
- When and how to hire a social media manager
- How to monitor and measure the success of your social media strategy
- How to choose the right social platforms for your business
- When and how often to post on those platforms
- Basic best practices for different social media channels
- B2B vs. B2C practices on social media
- How to run social media contests successfully and legally online
- When and how to hire a social media manager
- How to monitor and measure the success of your social media strategy
- The simple processes you need to produce the highest quality content possible every single time.
- How to make sure you’re answering your ideal buyer’s questions through your content.
- How to craft insanely memorable blog introductions that hook your audience.
- How to craft conclusions that excite your ideal buyers and make them ready to take immediate action.
- Why adding personality into your content is mission-critical to your success as a content creator today.
- The dos and don'ts of adding personality to content.
- The best tools to help you optimize your content and production.
YES. Utilizing assignment selling can be used in any step of the sales process, and in fact, can even be used after the sale!
Regarding using it after the sale, we put this article out just over a month ago that I think really hits on additional ways to do assignment selling post-sale in your customer service experience: Using They Ask, You Answer in Customer Service