Assignment Selling: Content is Your Greatest Sales Tool

Discover the importance of leveraging content in the sales process and how it will let you spend less time educating in sales meetings, and ensure you’re always working with qualified prospects.


Marcus Sheridan

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About the Course

In this course, you’ll learn about Assignment Selling, one of the foundational aspects of They Ask, You Answer, our digital sales and marketing framework.

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see  ROI in your digital sales and marketing.

By the end, you’ll discover the importance of leveraging content in the sales process, spending less time educating in sales meetings, and ensuring you’re always working with qualified prospects. You’ll understand how Assignment Selling works, what’s possible when it’s done correctly, and how to start implementing it tomorrow.

Course Content

Course Overview
Content is The Greatest Sales Tool in the World
The Right (and Wrong) Time to Teach
Assignments, The Ultimate Buying Qualifier
What You’ll Need to Start Assignment Selling


Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide 3 Courses

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence. Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there. Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

This Course Includes

  • Last Updated: February 26, 2021
  • 0:43 hours on-demand video
  • 5 lessons
  • Full lifetime access
  • Access on any internet-connected device

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