6 Topics Subject Matter Experts Need to Address
FREE
4.8(6)
4.8(6)
•
Presented by: Kevin Phillips • "A man who carries a cat by the tail learns something he can learn in no other way."
- Why these topics are important
- Overcoming objections to answering these questions
- Why SME participation is so important for each topic
- How SMEs can help bring these topics to life
- Important considerations to keep in mind while creating this content
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0:57 hours on-demand video
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4 lessons
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Full lifetime access
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Access on any internet-connected device
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Last Updated 08/2021
- Why you need conversion and content offers on your website, no matter what it is that you do or sell at your company
- From checklists to sales appointments, what are the best types of conversion and content offers for businesses
- Specifically what conversion and content offers are most effective at various stages of the buyer's journey
- Why you need conversion and content offers on your website, no matter what it is that you do or sell at your company
- From checklists to sales appointments, what are the best types of conversion and content offers for businesses
- Specifically what conversion and content offers are most effective at various stages of the buyer's journey
- What Google My Business is
- Why Google My Business is important
- How to optimize your listing
- How to review and add images
- How to audit and respond to reviews
- How to create google posts
- How to add videos
- How to measure success using insights
- What Google My Business is
- Why Google My Business is important
- How to optimize your listing
- How to review and add images
- How to audit and respond to reviews
- How to create google posts
- How to add videos
- How to measure success using insights
- Review The Big 5 you learned fromThey Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
- Review The Big 5 you learned fromThey Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
- What does a content manager do?
- What problems does a content manager solve?
- How can I get the results needed to prove myself in my new role?
- What should I be doing on a daily, weekly, and monthly basis?
- What does a content manager do?
- What problems does a content manager solve?
- How can I get the results needed to prove myself in my new role?
- What should I be doing on a daily, weekly, and monthly basis?
- How to write a cost article
- How to write a comparison article
- How to write a “best of” article
- How to write an honest problems article
- How to write an unbiased review article
- How to write a cost article
- How to write a comparison article
- How to write a “best of” article
- How to write an honest problems article
- How to write an unbiased review article
- How to use Google Search Console
- How to use Google Analytics
- How to use Google Search Console
- How to use Google Analytics
- How to create content along the buyer’s journey
- How to optimize your article copy to appear on the first page of Google (including structure, keywords, multimedia, linking, etc.)
- How to optimize your SERP elements (i.e., titles, URLs, meta descriptions, etc.)
- How to optimize the user experience of your blog articles
- How to create content along the buyer’s journey
- How to optimize your article copy to appear on the first page of Google (including structure, keywords, multimedia, linking, etc.)
- How to optimize your SERP elements (i.e., titles, URLs, meta descriptions, etc.)
- How to optimize the user experience of your blog articles
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
Course Details
4.8(6)
13 Videos • 57m 37s • Beginner Level • Last Updated: 07/2021
Hey Subject Matter Experts, as you can guess by the title of this course, there are 6 topics your marketing team needs your help in creating. But why do YOU need to help? Why can’t marketing just do this on their own?
In this course, we’ll answer that question and also:
This course is a great fit for salespeople, leadership teams, and of course, subject matter experts who care about producing high-quality content on your website to drive more traffic and give your sales team more qualified leads to convert into paying customers. We can all agree that’s important to everyone in your organization, right?
By the end of this course, you’ll have a much clearer understanding of the most critical pieces of content any business can create for their prospects, and how and WHY you, the SME, need to help create an amazing piece of content.
This Course Includes
Meet Your Instructor
Kevin Phillips •
"A man who carries a cat by the tail learns something he can learn in no other way."
As IMPACT’s Senior Content Trainer and your favorite instructor, Kevin has taught over 100 content managers the fine arts of content marketing, the philosophy of They Ask, You Answer, and the science of SEO. As a collector of case studies, you can see a gallery of his work by visiting IMPACT’s Real World Results. Kevin’s love for learning is surpassed only by his passion for teaching. From educating clients how to be rockstar content managers, to training other content trainers how to train content managers, to coaching his three kids how to be passably-functional people, Kevin now brings his unique experiences and sense of humor to IMPACT + courses and peer groups. Outside of work, Kevin is still settling into life in the midwest after spending over 3 ½ decades in the Pacific North-North-Northwest. Fortunately, the abundance of disc golf courses, longer summers, and roadside sweet corn stands help with the adjustment. He’s still waiting to see a moose here. So far, they’re just on Minnesota license plates.
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