6 Topics Subject Matter Experts Need to Address
Uncover the most vital pieces of content that a business can create for their prospect to not only get more leads but close deals faster.
by

Kevin Phillips
About the Course
- Why these topics are important
- Overcoming objections to answering these questions
- Why SME participation is so important for each type
- How SMEs can help bring these pieces to life
- Important considerations to keep in mind while creating this content
Course Content
Instructor

As IMPACT’s Senior Content Trainer and your favorite instructor, Kevin has taught over 100 content managers the fine arts of content marketing, the philosophy of They Ask, You Answer, and the science of SEO. As a collector of case studies, you can see a gallery of his work by visiting IMPACT’s Real World Results. Kevin’s love for learning is surpassed only by his passion for teaching. From educating clients how to be rockstar content managers, to training other content trainers how to train content managers, to coaching his three kids how to be passably-functional people, Kevin now brings his unique experiences and sense of humor to IMPACT + courses and peer groups. Outside of work, Kevin is still settling into life in the midwest after spending over 3 ½ decades in the Pacific North-North-Northwest. Fortunately, the abundance of disc golf courses, longer summers, and roadside sweet corn stands help with the adjustment. He’s still waiting to see a moose here. So far, they’re just on Minnesota license plates.
This Course Includes
- Last Updated: November 21, 2020
- 0:57 hours on-demand video
- 4 lessons
- Full lifetime access
- Access on any internet-connected device