6 Topics Subject Matter Experts Need to Address

Uncover the most vital pieces of content that a business can create for their prospect to not only get more leads but close deals faster.


Kevin Phillips

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About the Course

Hey Subject Matter Experts, as you can guess by the title of this course, there are 6 topics your marketing team needs your help in creating. But why do YOU need to help? Why can’t marketing just do this on their own?

Well, this course, we’ll answer that question and also:
  • Why these topics are important
  • Overcoming objections to answering these questions
  • Why SME participation is so important for each type
  • How SMEs can help bring these pieces to life
  • Important considerations to keep in mind while creating this content

This course is a great fit for sales people, leadership teams, and of course, subject matter experts who care about producing high quality content on your website to drive more traffic and give your sales team more qualified leads to convert into paying customers. We can all agree that’s important to everyone in your organization, right?

By the end of this course, you’ll have a much clearer understanding of the most critical pieces of content any business can create for their prospects, and how and WHY you, the SME need to help create an amazing piece of content.

Course Content

Course Overview
Addressing Cost and Competitors as an SME
Addressing Problems & Comparisons as an SME
Addressing Reviews and "Best in Class” as an SME


Kevin Phillips "A man who carries a cat by the tail learns something he can learn in no other way." 7 Courses

As IMPACT’s Senior Content Trainer and your favorite instructor, Kevin has taught over 100 content managers the fine arts of content marketing, the philosophy of They Ask, You Answer, and the science of SEO. As a collector of case studies, you can see a gallery of his work by visiting IMPACT’s Real World Results. Kevin’s love for learning is surpassed only by his passion for teaching. From educating clients how to be rockstar content managers, to training other content trainers how to train content managers, to coaching his three kids how to be passably-functional people, Kevin now brings his unique experiences and sense of humor to IMPACT + courses and peer groups. Outside of work, Kevin is still settling into life in the midwest after spending over 3 ½ decades in the Pacific North-North-Northwest. Fortunately, the abundance of disc golf courses, longer summers, and roadside sweet corn stands help with the adjustment. He’s still waiting to see a moose here. So far, they’re just on Minnesota license plates.

This Course Includes

  • Last Updated: November 21, 2020
  • 0:57 hours on-demand video
  • 4 lessons
  • Full lifetime access
  • Access on any internet-connected device

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