IMPACT+ (All members)

Does anyone have experience with product recall protocol and PR?

I have information from my engineering team and I have some experience from my office furniture days. That being said, never hurts to check with all you master marketers. TIA! See More

Check out this interesting post from Ad Age.

Can month-long digital sales replace the BF madness of long lines and fistfights over toys?

Ali Parmelee Jason Linde , What say you?

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Prioritizing is huge when we all have so much on our plates.

If you step back, what's the one thing you want to accomplish this week that will have the biggest impact on you and/or your organization?

It can be something big like launching a new product or something smaller like an important 1:1 with your manager.

Whatever it is, I want to see what everyone is working on and who knows, maybe we can help make it happen! See More

This is a video game I designed and produced with funding from Hewlett Packard. Any one else here use gamification of any sort? https://www.youtube.com/watch?v=zV5ugTBb-G8 you can play the game HERE: http://expertlaserservices.com/sweepstakes/ See More

It is not surprising to me that after a great day of training, you've already blown my mind again.

I wish I'd taken the time to visit this portal months ago. It is exactly how I SHOULD HAVE had my dev team setup our dealer portal.

Kudos to you IMPACTers, this is a fantastic tool I will be pushing to my team shortly. See More

Did you guys see this update released from Google yesterday?

blog.google See More

Today, we're very proud to release some pretty huge improvements here at IMPACT+. The way we think of IMPACT+ is that it's a learning community. Over the last 6 months, we're released a ton of learning materials to help you develop digital sales and marketing mastery, and today, we're rolling out an improved system for you to co-learn, meet and engage with peers, support each other, and grow together. We hope you enjoy these new social features of IMPACT+, and I promise you, we have A LOT more on the backlog to continue to help you grow and have a great experience in IMPACT+. See More

Looking for others in the manufacturing/industrial B2B space that have already done this. What are your tips and tricks? If you do not have any, don't worry! We will be sharing ours as we go! There are very few players in our industry doing this so we are rather ahead of the curve. We are essentially working to create "the food network of the industrial/manufacturing B2B space". See More

Hey Y'all,

I'm got something truly exciting for you today, and it's all in this 5 minute video:
Assignment Selling Content - Win a $50 Gift Card!
That's right, I'm giving away two $50 gift cards to the best examples of Assignment Selling across all the clients we're working with here at IMPACT.

This is for sales, marketing and leadership teams to get involved in, and the competition is going to be set high!

Here are the details:

Send your Assignment Selling examples to cmarr@impactbnd.com Place 'Assignment Selling Contest' into the subject line Deadline: EOD on 30th September Winners announced: 9th October
What is Chris looking for?
When you send me your examples I'll be looking at:

Your use of 1:1 personalised video and how you present... See More

Hello IM+ community!

I feel like in March and April, there was a huge push around self-education. For those who lost their jobs, it was a way of upskilling themselves to find their next job. For those who were fortunate enough to still have a job, it was a way of becoming more valuable and gaining a competitive advantage in the marketplace. Now that things have returned to some alternate universe semblance of normal, more time is being spent on work tasks (with less time to focus on self-education.)

Content creators and event organizers since February/March responded in a big way.

But that leaves someone like me with a huge amount of resources and not knowing which ones are truly worth spending what little free time I have on. I always... See More

We all read and publish a lot of content. This is your one-stop shop to find and share content that everyone ought to learn from.

For each post, I'd recommend you share a link to the content as well as a quick blurb about what you found interesting, informative, or otherwise made it worth sharing! See More

Hey All!

Wondering if anyone has any suggestions to help me here. We are closing out our online storefront for the time being, and I want to find any links from our main site that link to the online storefront so I can remove them. Are there any tools to do this? For reference, main site: industrialpackaging.com ; storefront order.industrialpackaging.com.

Thanks in advance and Happy Friday!

David See More

After a summer of limited camp opportunities, the fall doesn't look much better for our 10 and 6 year olds.

For us in Connecticut, my kids' school is going back to a hyrbid model, meaning they'll only be in school two days a week.

How's it looking for everyone else? What are your plans? See More

Here's an interesting take from Marketing Land's Greg Sterling about how national brands struggle to advertise to local markets:

"The majority (61%) of [survey] respondents (154 multi-location brands) admit that local digital marketing remains for them “a largely untapped opportunity.” And 77% complain that executing a local-digital marketing strategy across all their stores is very challenging."

Thoughts? See More

"You’ve no doubt heard the well-worn advice that 'if you do what you love, you’ll never work a day in your life.' It’s a nice idea but a total myth."

In this telling article from Harvard Business Review, Jennifer Moss debunks some long-held beliefs about work-life balance.

Does your passion for work lead you to overcommit and tax yourself beyond what's healthy?

I know I've struggled with being a workaholic in the past. Anyone else? See More

I'd love to know what books everyone is reading, even if they aren't super business-y! See More

Hey IMPACT+ family!

We send out an email twice a month that brings you up to speed with everything happening in the IMPACT+ world, but I will also be sharing it here with you all moving forward :)

Here's what's going on!

New Course Alert!
Fundamentals of the Visual Sale | Free
In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

Investing in Incredible Digital Sales and Marketing Results | Free
In this course, you’ll learn what it means to take... See More

Thanks in advance! See More

Earlier this week, Facebook released data from 30,000 small businesses in 30 countries. Although these are dark times for many SMBs, Sheryl Sandberg celebrates business leaders' optimism: "Entrepreneurs are resilient people, and the report shows that many remain optimistic about the future."

Here's a link to the introduction.

Here's the report itself.

Does the report resonate with you? See More