IMPACT+ HQ

Hey, Every Human!

We have some product we want to get rid of that is a one-off/customer decided they didn't need it. As a marketer, what is the best route for helping get rid of the product without using a platform like Shopify? Do I create a landing page and promote it on our homepage? Any other suggestions? (p.s., if you are looking for 24.5" shrink film, connect with me;)) See More

Shout out to Katie Bowles at Mazzella who absolutely killed it with her recent implementation of a Choose Your Own Adventure-style lead nurture strategy. I love seeing my clients succeed (and generate some sweet, sweet influenced revenue!)

See the full story here:www.impactplus.com See More

To give them the opportunity to say, yes we found someone else for example, instead of not responding at all See More

What are your thoughts about product demonstration videos embedded in blog post from competitors, specifically in a B2B/Manufacturing context. There is so much awesome content pre-made in our industry (packaging machinery) from competitors.

I know it may seem counter-intuitive, but honestly, how often are you in a blog post, watching an embedded video, deciding you want to buy the product and instead of going to "contact us" or hitting the CTA, decide to follow the link to the YouTube page?

In this instance, I am thinking of using a competitors video which illustrates the difference between three different packaging materials. In it, a man is showing each material being used and how they are different from each other. The materials in the... See More

As 2020 comes to a close, I've been reflecting on some of the most common mistakes I saw brands make with their inbound marketing.
If you're looking to improve your marketing in 2021, take a look at this article and ask yourself, "how many of these am I guilty of?"
Here's to making 2021 your best year yet
7 Inbound Marketing Strategy Mistakes that will Cost You in 2021 See More

I've got a question for the IMPACT+ team please! At the end of each of your blog posts, there's a "Related Articles" section. Is there a special tool or plug-in you're using, or is that a custom code for your website? See More

We talk a lot about The Big 5 blog topics (cost, best of lists, problems, comparisons, & reviews) for very good reasons: these are questions people ask near the end of their buyer's journey. Having answers to these questions helps them make up their mind what to buy and who to buy it from.
But what about other questions? What else do most buyers care about?
I've looked through hundreds of clients' page analytics and found many trending topics important to buyers that span across industries.
Check out 17 Business Blog Topics Your Audience Wants You to Write


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Hi everybody!

My name is Renske and I'm a freelance copywriter and content writer from the Netherlands. I just finished TAYA for the third (or fourth, not sure) time and I'm ready to put it into practice :) I've already planned an introductory meeting with a company which I'm sure would benefit hugely from TAYA :)

However, I do not intend to become a full time content manager for this company (or other companies). Is there a way I could help them getting started with TAYA als a freelance content marketer? And what would be the best way to go about this?

Looking forward to your thoughts!

PS: do you know of more people in the Netherlands who are working with the TAYA philosophy? See More

Good morning all!

I'm new to TAYA, and unfortunately am constantly struggling with the Vidyard app. After recording videos, the app freezes and become unresponsive. I've removed and reinstalled the app with the same results.

iPhone 11 Pro Max

Is there a better video service solution? With this being so new to me, I just feel demoralized because I'm fighting the technology every step of the way... See More

Hey All - new member to the community! Starting our journey with the TAYA team and philosophy. Held our kick-off meeting last week. Scorecard completed - we're off to a good start with work to do. One of my assignments was to identify and share two tasks we are going to tackle immediately. Task one - Start Training up the Content Manager and the Videographer on staff. Task two - Attack the low hanging fruit (after the web throwdown today) with the Website UX. Excited to get moving! See More

Does anyone have experience with product recall protocol and PR?

I have information from my engineering team and I have some experience from my office furniture days. That being said, never hurts to check with all you master marketers. TIA! See More

Today, we're very proud to release some pretty huge improvements here at IMPACT+. The way we think of IMPACT+ is that it's a learning community. Over the last 6 months, we're released a ton of learning materials to help you develop digital sales and marketing mastery, and today, we're rolling out an improved system for you to co-learn, meet and engage with peers, support each other, and grow together. We hope you enjoy these new social features of IMPACT+, and I promise you, we have A LOT more on the backlog to continue to help you grow and have a great experience in IMPACT+. See More

Hello IM+ community!

I feel like in March and April, there was a huge push around self-education. For those who lost their jobs, it was a way of upskilling themselves to find their next job. For those who were fortunate enough to still have a job, it was a way of becoming more valuable and gaining a competitive advantage in the marketplace. Now that things have returned to some alternate universe semblance of normal, more time is being spent on work tasks (with less time to focus on self-education.)

Content creators and event organizers since February/March responded in a big way.

But that leaves someone like me with a huge amount of resources and not knowing which ones are truly worth spending what little free time I have on. I always... See More

Hey IMPACT+ family!

We send out an email twice a month that brings you up to speed with everything happening in the IMPACT+ world, but I will also be sharing it here with you all moving forward :)

Here's what's going on!

New Course Alert!
Fundamentals of the Visual Sale | Free
In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

Investing in Incredible Digital Sales and Marketing Results | Free
In this course, you’ll learn what it means to take... See More

Thanks in advance! See More

For those who don't know me, employee engagement is a huge topic I care about. Frankly, we have a huge problem in the workforce with respect to this. Too many people simply go to work, do the minimum to simply not get fired and collect their paycheck.

I believe that work can be a place where people come to actually do their best work. Where they can scratch their creative itches and truly add value to the world.

This engagement problem isn't a one-sided problem. It's not managements fault and its not the employees' fault. It is a collective problem, that will take collaboration to truly solve.

Whether you're a senior leader or a fresh to the workforce employee, what are some ways you think we can increase employee engagement at work? How... See More

The key to any good trip is knowing where you’re starting and where you’ll end up. With that being said, I’d love to hear about people’s experiences with building user journey maps.

Who out there has built a user journey map? Was it valuable for you? What was your process for doing so? What tools did you use? See More

Hey there IMPACT+ family
My name is Myriah Anderson and I'm the Community Manager here. I'm excited to get to know all of you :)
If you're new around here, we'd love to get to know you! Reply to this thread introducing yourself and letting us know why you joined. See More

The time has come. This has been a year in the making and we are very proud to bring you IMPACT+, the #1 transformational, self-guided learning destination for digital sales, marketing, and leadership teams. Make no mistake about it, IMPACT+ is our future.

We already have a ton of content, courses, features, and functionality for you to dive into right now, but we also plan to add much, much more in the coming weeks and months, so you can achieve your most aggressive digital sales and marketing goals, and embrace They Ask You Answer within inside your organization.

Please enjoy IMPACT+ and let us know how we can continue to make it better for you. See More

Howdy and welcome to IMPACT+!

Please share your thoughts and questions here. And if you run into an issue, include a screenshot for reference :)

Looking forward to supporting y'all, have a great day! See More