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Learning slowly will kill your goals.Especially as a content manager or videographer.When a CM or videographer onboards, there's a big learning curve.They need to learn:
- PEP intros
- 4R conclusions
- Standalone headers
- How to prioritize content
- How to find search intent
- And so much more...
Quick learners develop high skill in short time.Slow learners develop low skill in high time.The main difference?The TIGHTNESS of the feedback loops.How do...
The essence of They Ask, You Answer is building trust with your buyer through honest, helpful, and transparent content. But one common hesitation I've seen in working with hundreds of content managers is writing content about your own company.
This idea likely stems from writing "Best Of" competitor comparison articles where you purposely exclude your company from a list of best vendors in your space. There's absolutely a reason that in that...
This idea likely stems from writing "Best Of" competitor comparison articles where you purposely exclude your company from a list of best vendors in your space. There's absolutely a reason that in that...
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Sales Rep near the end of a demo: "Based on all of this, I think you should buy. The price is ____"Customer: "Yes, I see the benefit, but that's expensive"Sales Rep: "I get it, that's a lot of money. How about this, you should read an article that explains the price, I will send it to you and we can get the price just right next time we meet, how about Tuesday at ____?The problem? First, why are we waiting until the end to talk about the...
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Let's get geeky! When you are going through your Search Console and looking at the Performance Section, how do you know if there is an anomaly? Google will tell you!
More importantly, Google publishes any event in Search Console that could affect your report data. Let's say they change their data aggregation methods or there was a logging error. In situations like those, you might see a dip or bump in your chart.
Use this page to keep up with...
More importantly, Google publishes any event in Search Console that could affect your report data. Let's say they change their data aggregation methods or there was a logging error. In situations like those, you might see a dip or bump in your chart.
Use this page to keep up with...
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Even though it has changed, I would never say that cold-calling is dead. That being said, it's not as easy as "smile and dial"
As you can imagine, I get cold emails and LinkedIn messages ALL THE TIME. Of the hundreds I get, I can count on one hand the messages I have responded to or even engaged with.
Here are the things that immediately cause me to ignore sales emails:
1. A terrible subject line. This is the first (and often only) thing we...
As you can imagine, I get cold emails and LinkedIn messages ALL THE TIME. Of the hundreds I get, I can count on one hand the messages I have responded to or even engaged with.
Here are the things that immediately cause me to ignore sales emails:
1. A terrible subject line. This is the first (and often only) thing we...
Ever wonder how Google’s PageSpeed scores are determined and why they’re NEVER the same on either desktop or mobile? Here’s a great breakdown around how those scores are calculated.
For me, seeing that the scores aren't based on static measures helped solidify an easy-to-overlook perspective: these tools are, at their core, a guide towards continuous site improvement vs. a test we pass or fail.
There’s also some great suggestions to help...
For me, seeing that the scores aren't based on static measures helped solidify an easy-to-overlook perspective: these tools are, at their core, a guide towards continuous site improvement vs. a test we pass or fail.
There’s also some great suggestions to help...
I'd be lying if I said I always come up with perfect blog article titles... sometimes brain fog takes over and it is just downright hard to think!
On days like that, I turn to one of IMPACT's amazzzzzing resources The Blog Title Generator.
Have you tried this yet?
What is the next topic you're wanting to write about?
Test out your ideas by utilizing our blog title generatorIs this something you can see yourself utilizing on a regular...
On days like that, I turn to one of IMPACT's amazzzzzing resources The Blog Title Generator.
Have you tried this yet?
What is the next topic you're wanting to write about?
Test out your ideas by utilizing our blog title generatorIs this something you can see yourself utilizing on a regular...
Hey all!
Wanted to share a great article I found on bounce rates. Of course, we're all worried about bounce rate on our sites, but how often do we know what it's really saying about the pages on our site?
Check out the 12 Reasons Your Website Can Have A High Bounce Rate.
Wanted to share a great article I found on bounce rates. Of course, we're all worried about bounce rate on our sites, but how often do we know what it's really saying about the pages on our site?
Check out the 12 Reasons Your Website Can Have A High Bounce Rate.
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Do you have a meeting this week that deserves more context or structure? Commit 5 minutes and share a video just like this one to set your team up for success.
When it comes to shaping your sales communication, don’t let “bad fits” become your target audience.Oftentimes when working with sales teams on our Assignment Selling principles there’s always at least one person in the room that says…“What if the prospect says ‘I don’t have the time to consume content’ or ‘Why can’t YOU just teach me that thing right now.'”Here’s the thing - that will happen. It’s inevitable. And we should be prepared to...
Brad Stulberg, the author of Peak Performance, recently spoke at an all-day event at IMPACT to discuss the formula for high-performing individuals and how stress and rest together are the ultimate combination for growth while avoiding burnout.
Stress:
Stress is important for growth. You simply cannot expect to grow your muscles or your mind by staying in your comfort zone. You have to push the limits of what you're comfortable with by...
Your website can be optimized better. How do I know this? Because the only thing constant is change. User trends change so your website should change with them. Heatmaps can help track user behavior and give you insights on how to better optimize the site's layout and content.
There are a variety of websites that provide heatmaps tools. Two of the most well-known are Hotjar and Lucky Orange. Both provide similar insights and features....
Do you ever feel like your feedback falls on deaf ears?
Do you ever feel like you're just not getting through to the people you work with?You're not alone.Giving clear and honest feedback is something that I've personally struggled with all my life and it's something that I've only recently become OK at lolBut seriously, let's be real. Giving feedback is hard.And yet it's one of the most critical elements of any normal, healthy personal or...
These 10 insightful "micro-tips" do not require any UX experience or color theory, I promise.
Whether you are looking at a website redesign in your near future or just some easy ways to improve what you already have this article is a great place to start.What is one thing from this list you can implement?
Whether you are looking at a website redesign in your near future or just some easy ways to improve what you already have this article is a great place to start.What is one thing from this list you can implement?
I bet the word "free" just got your attention. As a customer, something about that small 4-letter word brings about the exciting feeling of a Christmas morning. However, as a business owner, it screams RED FLAG. Isn’t that interesting? Now, when I speak of free I mean it costs nothing financially or information-wise. Yet, we want to hide content behind logins and gated content more often than not. What we often forget is the value that...
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WE CAN'T GET PEOPLE TO READ/WATCH OUR CONTENT BEFORE OUR SALES CALLS
- Make it TIMELY and SPECIFIC to the recipient
- Make it required
- Follow-up and push back
We've been working on a refresh of our website for a while, and after Brian Casey 's excellent throwdown of the site on Monday, I tweaked some things to apply his suggestions. Stephanie Baiocchi mentioned posting here when we had something to show. I would love feedback from anyone and everyone. I'm really trying to incorporate both TAYA and Storybrand into this update. Hopefully, this displays okay for you. It's basically a big jpeg...
I want to take moment and shout out:
Yesterday, in video training with his videographer, Jordan Sanders said that Brian challenged his team to make "gutsy content" or content that the others in their industry would be afraid to make. So what did that boil down to?
Yesterday, in video training with his videographer, Jordan Sanders said that Brian challenged his team to make "gutsy content" or content that the others in their industry would be afraid to make. So what did that boil down to?
- Talking about Cost
- Talking about Problems in our industry
- Making Comparisons
- Best of
- Reviews
Sounds like the Big 5 to me :)What gutsy content is on your calendar to create this...
Did you know that nearly 80% of US consumers say speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience?According to a PWC study:
"Customers expect technology to always work (and are unlikely to take note of newtechnology unless it malfunctions or interrupts the seamless, friendly experience).They want the design of websites and mobile apps to be elegant and...
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When you think about the work you've been doing for whatever company paid for your IM+ seat, what really drives you to do it well?
The paycheck? The product? The vision? The people?
Let's talk Missionaries vs. Mercenaries:
The paycheck? The product? The vision? The people?
Let's talk Missionaries vs. Mercenaries:
Have a great week,- Devon
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About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020
If you’ve been doing They Ask, You Answer for more than 6 months, what do you wish you knew when you started that you know now?
If you are new to They Ask, You Answer, what are you curious about in the process?This is one of my favorite questions to ask people when I start something they've done before. Obviously we don't want to make mistakes or waste time and one of the best ways to ensure this is to learn from those who have gone before...
Here's a recap of all the new course and lesson content we released in April!
New Pro Course - Creating memorable, money-making content for dummies
In this revamped course, Editor-in-chief Liz Murphy walks you through the simple processes and tools you need to produce the highest quality content possible every single time. By the end of the course, you'll learn how to create content that is guaranteed to excite your ideal buyers and...
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About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020
About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020