IMPACT+ HQ

Did you know 84% of people say that they've been convinced to buy a product or service from watching a brand's video?

You could be missing out on 84% of sales by not leveraging the power of video. Don't let it happen!

Join Marcus Sheridan , Tyler Lessard , Liz Moorehead , David Meerman Scott , Zach Basner , Chris Marr and many more as they deliver the secrets to making video your best revenue driver (it's actually easier than you think.)

Secure your spot for Video Sales & Marketing World today by heading over to the EVENTS tab.

Are you in? Comment below if I'll see you on July 20th! See More

We are trying to up our game and move from using video scripts to bulleted script outlines. Does anyone have a sample bulleted script outline they can share? See More

We just started using Vidyard and can see analytics about our videos. However, we want to see on an individual level, what videos and how many videos a particular person/prospect watched. We ask for their email address b4 they watch and allow them to skip entering their email if they wish. Is this the best practice or is there a better way to track how long and what each person is watching? Is tracking analytics for individuals a HubSpot thing, a Vidyard thing, or a combo of both? See More

One of the things I find to be equal parts fascinating and completely frustrating is the "inside baseball" side of SEO. There's this whole world of seemingly super technical stuff that influences how well our ideal buyers are able (or not able to) discover the content we're creating for them.

And yet these stories are often shoved aside or dismissed as being irrelevant.

This story is just one example. It's easy to think that stories about "internal linking" and site structure are too abstract for you to care about or understand, but that's not the case.

As I said in that article:

"... while it's easy to dismiss these little morsels of strategic SEO expertise as being "too in the weeds" to be relevant to how well your content strategy gets... See More

Hey Sales Pros!

I have a new video for you - Why you should stop using "Let me know if you have any questions..."

Enjoy!

Chris. See More

And do you plan to keep anything you've been doing the same, as we go "back to normal" ish?

Be honest. Be as brief or as long as you'd like. :) See More

Here's an interesting piece from Digiday about returning to the office. The Wall Street Journal had a story recently about people who are quitting their old jobs instead of heading back into the office.

So, what's the reality on the ground? Here at IMPACT, we're mostly remote anyway, so we haven't been affected all that much.

But for anyone else out there, are you back in the office full time? Are you hybrid? Are you still remote? And, if you're remote, does your company plan to downsize office space if more people are working from home?

And, most important of all: Who's making the decisions about how/where work happens?

The long-range implications of all of this could be huge. See More

Sorry, this is long...

Here's the portrait:
Back in 2020, I had a consulting/social media management agency. I was tired and wanted out of having my hands in the production part of things. You know "work on your business, not in your business", so I hired my first full-time employee.

The pandemic hit, we lost a few clients but gain way more. Which is great but still had my hands shoulder-deep in the production part of things (aka doing the work for the client).

THE BEGINNING
Many entrepreneurs were coming to me saying "many VA's offer social media management but few actually do anything more than post content. They don't have the marketing strategy, and no ROI, etc.."
On the other hand, VA's were coming to me requesting training to... See More

Fancy a game of bingo?

Those that work closely with me know how particular I am about the specific words and phrases we use in our sales conversations that diminish our authority and ultimately create more doubt for the buyer.

Over time I have compiled a list of the most common words and phrases we use that must be removed from our vocabulary as sales people if we want to be more effective communicators.

The first step is to remove the words that create doubt and reduce our credibility. How to play Weak Sales Words Bingo


There are several ways to use the bingo card, here are two ideas to get you started: When role playing in your sales team, use the bingo card to cross off the weak words that you hear your peers using, and place yourself... See More

Hey friends, anyone know of an SMB with a diversity page on their site (or just doing great things with DEI in general?) I know it's a bit of rarity right now (I hope to change that) but looking for examples if they're out there! See More

How can I get more viewers on Facebook. I used to get over 100 viewers on my Facebook live show. Since I have been streaming with another service and not Facebook, viewers have declined.

See More

Carina Duffy , Jessica Palmeri , Jennifer Barrell and I were all discussing this issue that we've been seeing within the different industries we work with. So we have a question for you:

Are you experiencing this issue? What content have you created to address this? (And please share an example if you have one!) What has been the response from some of your prospects/customers?
Let us know in the comments! See More

In his keynote this morning at Scaling for the Future, Andy Bailey said: "until we want change so badly we get emotional about it, it won't happen." I love that quote. What are you doing to make sure you want the change badly enough to make it happen?

I love the "wheel of life" approach Andy shared. If you missed it, the recording will be available right here in IMPACT+ by the end of the day!

See More

I am looking for some resources around pop ups. I will be offering a pdf download for an email.

I want to know how long should I wait until I show them the same pop up again. 1 day 2 days etc?

Is a pop up good or is a whole page takeover better?

I will be triggering these on exit intent. See More

As we spend more and more time on video we've all seen a lot of our coworkers and friends backgrounds. But have you ever wondered what THEY see?

I want to know what YOU see!

What's your setup like? What's your daily view? What's the one thing on your desk you can't live without?

If you've got some cool gear let us know what camera or mic you use. Favorite brand of dry erase marker? Color-coded post it notes (me) or pens ( Chris Duprey )?

Drop a pic below and let me know what's most important to you about your desk setup!

Here's mine - featuring different colored Post-it notes for different things, my atr2100 mic for the Hubcast, an HD camera and ring light (which I rarely use) the window that gives me most of my light and a nice view,... See More

Hey All!
Interested to see what types of questions you ask in an application for positions at your company to pre-qualify candidates. I am looking to steer away from an automatic personality/cognitive test right at the application stage. Does your company have open-ended questions that stick out to identify ideal candidates right out of the gate?

See More

I have recently started working for a business that is not necessarily naturally "engaging", but the company- which belongs to the freight-hauling industry- actually produces some awesome sustainability initiatives and has a very strong internal brand. As I am putting together a social strategy for them, are there any businesses that you could share as inspiration for examples of solid brand promo through digital channels? See More

I feel like I'm in somewhat of a niche market as the marketing director for an air medical company. We provide pilots/mechanics for air medical aircraft (mostly helicopters).

I downloaded the "how to do keyword research" playbook and I can't seem to hone in on keywords that have really high search volume besides: how much is a helicopter helicopter parts and a few airframe specific searches
And those are in relation to completions, which we also do.

How do you go about finding your keywords when it seems no one is doing much searching? I am hoping to use data like this to get my team on board with more content, but I'm a little disheartened. Most of the search volume for phrases like "aircraft operations," "children's hospital... See More

Does anyone have a really great social media content calendar template that they love and would be willing to share? We're looking to create an internal doc that we can use to keep track of each day's post (caption, hashtags, links) and the title of the blog article or video if included (for easy searching). Would also love to include a notes area. And keep track of what days of the week we can promote in local FB communities, as well as some fun/random types of holidays to post about.

These are just our initial thoughts, but would love to hear what others are doing and if you have any great templates that work well for you!

THANKS! See More

Hi All,

Would love to hear where you all save/store your sales scripts, email templates, etc. for ease of editing and access by the team? We've tried DropBox and Egnyte, as well as Google Drive.

Do you just put all your scripts/templates into one doc, or have each in its own and link to a master list somewhere?

Trying to get organized here! Thanks!! See More