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"I met my wife on Match.com. My profile said, quote, I am a medical student with only one eye, an awkward social manner, and $145,000 in student loans, end quote.She wrote back: you're just what I've been looking for. She meant honest..."~ Michael Burry, The Big ShortGreat movie. Great line. Great moral. Honesty IS, was and shall forever be THE best policy.
Problems - even just perceived problems...every business has them. The question is,...
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Did you know that using content as part of your sales process typically improves close rates between 6-20%?(see ref in comments)That means if you talk to 100 qualified leads that you could get 12 more closes on average!! Ummm, yes please.Anything that gives me that kind of lift is going on my "have to figure this out" list.So here is the layout of how to get started:1. List the top 5 questions people have when they get on the phone with...
Does anyone have suggested training videos to help the marketing team, specifically the graphic design team, to understand the visual strategy behind They Ask, You Answer? Looking to support the blog and video content with graphics and visuals that best match the marketing strategy.
Our content manager discovered today that up to 30 pages of content she has created in our Learning Center has not been indexed by Google yet. In Search Console, it shows up as: “Discovered – currently not indexed”.
I've searched and can't find anything that fits our particular situation. This article has 7 solutions to fix this error, but none stand out as issues we have.Has anyone encountered this before? If so, how did you fix it?For...
I've searched and can't find anything that fits our particular situation. This article has 7 solutions to fix this error, but none stand out as issues we have.Has anyone encountered this before? If so, how did you fix it?For...
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If you don't understand the buyer's journey, it will be difficult to move customers through it.And if you can't move customers through the buyer's journey, less people will buy.The video below is an overview of the buyer's journey:- 3 models of buyer's journeys
- HubSpot: Awareness, Consideration, Decision
- Eugene Schwartz: Problem Unaware -> ... -> Exploring our solution
- In Market / Out of Market
- The difference between the buyer's...
Hi! We are a local Flooring Company, focused on retail and residential flooring projects, as well as some shower and bathroom remodels. We are doing some print marketing with a local magazine in Memphis, TN, called Clipper. It features small businesses of all kinds. Last month's edition was overall "successful" with a coupon offering, and we had a lot of form sign ups and generated some new business. Another edition comes out in January, and...
Has everyone seen the update Google rolled out to desktop search pages earlier this month? For a while now mobile has been a continuous scroll experience, but desktop stayed locked into 10 result pages.
Now they’ve pushed that update to desktop results as well. Meaning, instead of clicking to page 2 after ten results… you’ll just scroll on down.
So what?
This small update could potentially drive some big changes for folks stuck at the...
Alternate title: Email personalization is more than simply checking a box.Each of us is a unique individual with specific likes, dislikes, tastes, preferences and life experiences. We can agree that individually, we would prefer to be treated this way rather than being lumped together with the masses.Then why are so many marketing emails sent to 1,000s of people, without considering the person when it comes to personalization? My theory is...
As a big-time reader, I love giving and receiving book recommendations and slow and steady, we've been building up a big library of recommended business, personal and professional development, and leadership books in the IMPACT+ BetterBookClub.Here are four books in there that I don't feel enough people have read and applied in what they do or how they live:
- The Hard Thing About Hard Things: Building a Business When There Are No Easy...
Is there an article about using headers and why they are important that someone can share a link to with me? Thanks!
Does your website have a chatbot?
Is it like every other chatbot that asks "Need help? I'm here if you need me", followed by a wide open text field.
I can hear it now: "but Will, I hate chatbots...they're terrible". Yes, there are a lot of bad chatbots out there, which is why a good chatbot that provides value is a huge opportunity.
Remember the last time you visited a website for the first time? You didn't know the structure, the page...
Is it like every other chatbot that asks "Need help? I'm here if you need me", followed by a wide open text field.
I can hear it now: "but Will, I hate chatbots...they're terrible". Yes, there are a lot of bad chatbots out there, which is why a good chatbot that provides value is a huge opportunity.
Remember the last time you visited a website for the first time? You didn't know the structure, the page...
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Has anyone had any experience with translating articles into a different language?If so, does it have any SEO traction?
To attract and keep great talent at your company, you need to know what they really want and need.Salaries that afford them food, shelter, and security are givens, but modern employees want more.
- Self-actualization.
- Belonging.
- Purpose.
To create a place people love to work and want to stay, your business has to show it can fulfill these higher needs.Give them a mission they believe in.Show them your values.Show them a culture that...
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Generating and ultimately landing sales is all about understanding your customers- which sounds simple enough until you realize that only 13% of customers believe that salespeople understand and care about their needs.
WOW! So, what is it that makes people distrust salespeople?
There has to be an underlying issue somewhere - and if I had to guess, there are two major roadblocks standing in the way:
- You’ve never been through your own...
Working in a virtual environment can be tough!
You want to make sure you all stay connected and have that bond that is so important to be successful and thrive day to day.
Here is a list that @ Janet Mendez helped me pull together to make our team bonding a priority.I can definitely tell you that #11 "Who Da Baby?" was the team's favorite!
You want to make sure you all stay connected and have that bond that is so important to be successful and thrive day to day.
Here is a list that @ Janet Mendez helped me pull together to make our team bonding a priority.I can definitely tell you that #11 "Who Da Baby?" was the team's favorite!
- This or That
- Virtual Team Building Bingo
- We get a bingo...
If you've been in or around the IMPACT universe for any length of time then you know that we place a massive focus on getting companies and our clients to publish 3 articles a week.
As much as we talk about it, I still find that many people don't fully understand the reason why they should be publishing 3 articles a week.
Why not 2? Why not 1? These are the questions that we're constantly being asked.
So here is an answer from our coaches on...
As much as we talk about it, I still find that many people don't fully understand the reason why they should be publishing 3 articles a week.
Why not 2? Why not 1? These are the questions that we're constantly being asked.
So here is an answer from our coaches on...
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What does being at your best look like? Well for me it's making sure I get to the gym most days of the week. Let me explain why: I've been doing CrossFit for almost 10 years now. I used to coach classes. I even met my husband at a CrossFit gym. If I'm not in the gym, we have a problem; it has a huge impact on how I show up everywhere else in life. So I prioritize fitness because it makes me an all-around better person. It truly is...
You've written your heart out and you're ready to publish your 1st blog... but are you really ready?
How can you know? How do YOU, personally, know your blog is ready to go live?
Make a list of what a "ready to be published" article looks like to you.
What needs to be on this list?
Who is this article for?
What stage in your buyer's journey would your intended reader be in?
What would qualify as "not ready to be published," in your mind?
To...
How can you know? How do YOU, personally, know your blog is ready to go live?
Make a list of what a "ready to be published" article looks like to you.
What needs to be on this list?
Who is this article for?
What stage in your buyer's journey would your intended reader be in?
What would qualify as "not ready to be published," in your mind?
To...
"For many of us effective multi-tasking is nothing more than just effective delusional thinking." - Brad Stuhlberg, Peak Performance
Ouch! For as long as I can remember, I've prided myself on being a professional multi-tasker, gaining pure satisfaction from how many boxes I could check off at the end of the day (and I know I'm not the only one). Yet no matter how many tasks I winded up touching in a week, I often found that I was still not...
Ouch! For as long as I can remember, I've prided myself on being a professional multi-tasker, gaining pure satisfaction from how many boxes I could check off at the end of the day (and I know I'm not the only one). Yet no matter how many tasks I winded up touching in a week, I often found that I was still not...
One of the biggest topics in the SEO community over the last few years is E-A-T. If you truly want to set yourself apart from competitors, it's an essential part of your SEO strategy.
E-A-T stands for expertise, authoritativeness, and trustworthiness. Google evaluates these qualities when determining which pages it will feature on a search engine results page.
E-A-T is especially important if you write content about topics that Google...
E-A-T stands for expertise, authoritativeness, and trustworthiness. Google evaluates these qualities when determining which pages it will feature on a search engine results page.
E-A-T is especially important if you write content about topics that Google...
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About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020
If you’ve been doing They Ask, You Answer for more than 6 months, what do you wish you knew when you started that you know now?
If you are new to They Ask, You Answer, what are you curious about in the process?This is one of my favorite questions to ask people when I start something they've done before. Obviously we don't want to make mistakes or waste time and one of the best ways to ensure this is to learn from those who have gone before...
Here's a recap of all the new course and lesson content we released in April!
New Pro Course - Creating memorable, money-making content for dummies
In this revamped course, Editor-in-chief Liz Murphy walks you through the simple processes and tools you need to produce the highest quality content possible every single time. By the end of the course, you'll learn how to create content that is guaranteed to excite your ideal buyers and...
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About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020
About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020