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Question for my fellow marketers:
Who belongs on your 'team' page on your website? Some in leadership believe adding everyone may "make us look too small", others believe that we should have every... See More
Who belongs on your 'team' page on your website? Some in leadership believe adding everyone may "make us look too small", others believe that we should have every... See More
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Shout out to Katie Bowles at Mazzella who absolutely killed it with her recent implementation of a Choose Your Own Adventure-style lead nurture strategy. I love seeing my clients succeed (and...
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To give them the opportunity to say, yes we found someone else for example, instead of not responding at all
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Take off your digital sales and marketing caps and put on your buying caps. And it could be anything. Some answers I've heard so far are:
"Language that is too "markety" and doesn't actually tell... See More
"Language that is too "markety" and doesn't actually tell... See More
3
I really struggle, personally, because when I find jams or playlists I really like, sometimes the music itself will distract me. For example, one time I started typing out the lyrics to Beyonce's...
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5
Hey guys,
Liz Moorehead and I record Content Lab each week. I use Audacity to produce it, but I find it to be glitchy at times.
What is anyone else using? (preferably something that's free) See More
Liz Moorehead and I record Content Lab each week. I use Audacity to produce it, but I find it to be glitchy at times.
What is anyone else using? (preferably something that's free) See More
4
I spend a lot of time in front of the screen and I hear mixed reviews if these glasses are worth investing in. Assuming most of you fall in a similar boat, I want to hear opinions on if they are...
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What are your thoughts about product demonstration videos embedded in blog post from competitors, specifically in a B2B/Manufacturing context. There is so much awesome content pre-made in our...
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For me, it's that in-between moment when I need to come up with an idea but it's still baking. So all I have is this weird purgatory space where I know the "big idea" will come to me and I'm just...
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Given the craziness of what we endured over the past year, I'm curious how others would approach this question. Something tells me it'd be a bit different than what we have said in the past.
What... See More
What... See More
IMPACT is hosting a trio of bootcamps over the next few weeks and we want to see YOU there!
Jan. 20th: Video Marketing Bootcamp
Jan. 27th: New Year New Brand Bootcamp (sponsored by Design Pickle)
... See More
Jan. 20th: Video Marketing Bootcamp
Jan. 27th: New Year New Brand Bootcamp (sponsored by Design Pickle)
... See More
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It's the second week of January 2021 and I'm sure there are A LOT of things going through your mind that you need to get moving on. So take a minute and slow down: What is the one thing you can...
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Now that everyone has set their Goodreads goal for 2021, I thought I'd share these personal reading lessons with you :)
Choose your books deliberately Read every day Don’t go anywhere without a... See More
Choose your books deliberately Read every day Don’t go anywhere without a... See More
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Interesting piece in Search Engine Journal yesterday about Google's ability to interpret long-form text. Any thoughts? Franco Valentino ? Liz Moorehead ?
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Personal goal setting tips:
1. Start your goal setting in October
2. Don’t share your goals with others
3. Once set, focus on activities and behaviours not outcomes
Tips for success:
1. Build the... See More
1. Start your goal setting in October
2. Don’t share your goals with others
3. Once set, focus on activities and behaviours not outcomes
Tips for success:
1. Build the... See More
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When Abby Wambach retired from professional soccer she had a difficult period of adjustment where she was afraid that losing soccer meant that she was losing herself.
Like most of us, a large part... See More
Like most of us, a large part... See More
5
YouTube released its recap of 2020. The videos that got us through the pandemic: home workouts, socially-aware comedy.
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At our final team meeting of the year I asked: ‘Name one person, and what they did, that had a dramatic impact on you in the last year.’
It opened up a powerful conversation where we expressed... See More
It opened up a powerful conversation where we expressed... See More
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Think about the phrase, "If you do what you love, you'll never work a day in your life."
If you are passionate about your work, of course, you are going to work more, at least you are more likely... See More
If you are passionate about your work, of course, you are going to work more, at least you are more likely... See More
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We all know how hard it can be to communicate tone in text. (There's a hilarious Key and Peele sketch about text messages that get misconstrued.)
I read yesterday in the NYT about using tone... See More
I read yesterday in the NYT about using tone... See More
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